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Big Ideas
Highlighting the Ever-Growing Hispanic Opportunity for Brands
Summary
How to connect with Hispanics:
Represent authentically
Adapt creative
Understand impact
About the speaker
Leading marketing strategy for streaming products at NBCUniversal Telemundo Enterprises
I currently oversee Telemundo's marketing & CRM strategy for its streaming products and content and lead the data strategy for marketing implementation.
Specialties: Hispanic communication planning and buying; negotiation; digital marketing strategy
Languages: fluent in Polish and Spanish; conversational in Portuguese
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