Content Marketing and SEO Leader

I am a Senior Director of Content Marketing with advanced expertise in SEO. I've helped business in a variety of industries including finance, education, retail, automotive, and healthcare develop a content strategy to grow their acquisition funnel through organic search.

I love teaching and learning -- I began my career as an English teacher in Japan. I've also studied special education and have a passion for accessibility. I speak at digital marketing conferences when I can to keep my teaching skills sharp. I've recently spoken at Content Marketing World, SMX Create, and the Digital Summit at Home.

When I'm not plugging away at SEO and content marketing, you can generally find me on the tennis court, on a hiking trail in Colorado, trying the latest craft breweries or distilleries with friends, or reading on my back patio. If you're going to send me Inmail, please send me reading recommendations before you start selling me on something.

Content creator and writer with a passion for human connection, story, and adventure.

Connie is a writer and creator at heart. With a colorful background in journalism, utilities
communication and tourism marketing, in 2021 her deep love of storytelling inspired her to
refocus her orbit around the exciting world of content marketing.

Her current role as Content Specialist on Canadian Western Bank’s marketing team takes her
creative spark to the bank. At CWB she works closely with colleagues in corporate
communications, acquisition, retention and creative services to produce a wealth of blog articles
and social media content to help clients make sense of their business and personal finances. This has resulted in a significant spike in website traffic in just two years.

An avid runner and adventure seeker both at home and abroad, she craves meaningful
connections with people and places to fill her creative cup.