It’s a buyer’s world. Whether you’re in B2C or B2B, today’s customers have many choices. So you need to constantly ask yourself: Why should they choose to work with us? What do we have to offer that will truly make a difference to their business, their customers, and their lives?

Technology has changed our lives - I can run my life off my smart phone and can get an app for just about everything. It’s time for businesses to catch up. Organizations need to start thinking about technology in terms of how it can benefit their employees, partners and customers.

As the CMO of a technology company, I get to see the impact of innovation every day, and I’m lucky enough to be able to show customers just what they can achieve. Marketing isn’t about catchy slogans to win awards , it’s about showing your customers what’s possible and how technology can have a positive impact on people, process and culture.

I am passionate about discovering the possibilities technology can offer, and about building communities of like-minded people who can share stories, be inspired and learn from each other. If these are passions you share and you’d like to network with people who are driving change, then please connect. I’d love to hear from you.

Specialties: digital strategy, demand generation, campaign development, personalization, user research, user segmentation, strategic road mapping, planning and implementation of digital marketing programs; testing strategies; marketing automation & lead nurturing; search engine optimization (SEO); analytics management; conversion rate optimization; and e-commerce solutions.