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Analytics & Data
How to Create Your Next Big Idea
Summary
Understand analytics to drive your social strategy. Understand the campaign lifecycle, take a holistic view of the data, and go beyond vanity metrics.
About the speaker
Content Management Specialist at Southland Industries
Experienced Marketing Director with a demonstrated history of working in the events services industry. Skilled in Adobe Creative Cloud, Microsoft Word, Content Writing, Market Research, Management, and Product Marketing. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Journalism and Media Communication from Colorado State University.
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