Cookies are out, first party data is in. In this session, we'll discuss the future of paid advertising and what the changes in user privacy and the transition from third party data to first party data really means for marketers. You'll come away with a better understanding of IDFA, CCPA, how to adjust your strategies to stay relevant, and tips for capturing first person data to keep your paid media game strong.
ROI driven growth strategist, digital media buyer, and performance marketer with a Master of Science in Communication. Strong educational and work background in ad agency, media agency and adtech roles. Deep expertise in programmatic advertising & search engine marketing, with strong skills in data visualization, analytics and storytelling. Proficient in paid social. Currently utilizing those skills as a Salesforce Marketing Cloud consultant for paid user acquisition strategies.
I'm a smart, enthusiastic woman who loves learning new things, working hard and seeing results. I've spent over 10 years becoming a marketing leader by bringing my data-driven experience to all aspects of my work. I love being able to bring my various skills to whatever I'm doing. My enthusiasm and competitive nature don't stop at my professional life, I'm also an avid sports fan who loves the outdoors.
