Learn how Caesars Entertainment's lean marketing team deploys thousands of email campaigns each month by utilizing data to automatically populate email templates, leveraging data-driven dynamic content blocks for highly personalized guest emails, and using Campaign Studio to make it happen.
nnovator in the digital arena who is a solid leader that is able to effectively communicate with many levels of the organization and achieve measurable results. Excellent at handling multiple projects at one time and meeting deadlines and budget requirements. Solid success directing and implementing a broad range of digital projects, from conception to launch. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
Specialize in digital content strategies and user-interface design, balancing the demands of users with the goals of management.
Specialties: New product development, editorial workflow, resource allocation, problem detection and solving, project management, analytics, web application design, cross-browser css, SEO, strategic planning
Successful marketing leader with vast multi-brand and multi-channel experience. Proven expertise in developing strategies, identifying opportunities and launching, managing and measuring extremely successful data-driven, global, omni-channel marketing initiatives.
