At Lev, we focus on data, content, technology, operations, and measurement as the core elements of a personalized marketing strategy. Interaction Studio has capabilities in each of these areas, opening the opportunity to ongoing personalization, across multiple channels.
However, with the endless possibilities of Interaction Studio, getting started can seem overwhelming. In this session, Jenna Kienle will share the things marketers should consider when first getting started and building the foundation to guide your roadmap.
Setting your goals with Interaction Studio
How to prioritize your goals with Interaction Studio
Developing a 'plan of attack' for Interaction Studio
Jenna has over 12 years of experience building creative services and strategic consulting practices from the ground up while also advising global brands on how to optimize their marketing programs. With experience in manufacturing, media, and retail, Jenna currently leads Lev's strategic services team, which provides consulting on marketing strategy, creative services, paid media, and emerging technologies such as Interaction Studio, Datorama, Ad Studio, Audience Studio, Social Studio, and more.
Jenna has also spoken at Dreamforce To You and Together Digital.
