Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?"
It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone.
Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome.
Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore.
As a self-proclaimed marketing enthusiast who's been passionate about campaigns since high school, Meisha has established herself as a respected voice in the B2B marketing space, particularly in the tech sector.
She recently led a transformative creative refresh that turned beautiful-but-abstract marketing assets into powerful conversion drivers, and she's here to share her insights on how to make creative work harder for your business. …...more
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