Building a Devoted Following: Turning Fans into Followers

Rachel Elsts Downey
2 min readAug 8, 2023

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In the busy busy world of content, there’s a crucial difference between having fans and having followers. Fans might like what you say, but followers take it a step further — they’re the ones who not only appreciate your content but take meaningful action based on it. So, how can you transform your audience from passive admirers into doers?

Be Different, Be Real

Ditch the ordinary and embrace your unique take. Share your honest thoughts and experiences. People connect with authenticity, not just polished images. Your special perspective will set you apart and draw in those who resonate with your style.

Focus on Them, Not You

Instead of pushing your agenda, cater to your audience’s needs. Understand their problems and give them solutions. When your content is genuinely helpful, people will notice and engage.

Experiment and Find Your Groove

Podcasts are a great playground for trying out ideas. You get to chat openly, gather feedback, and find your voice. This helps you stand out and connect with listeners on a personal level.

Stick to What Clicks

Notice what works with your audience. Identify recurring themes that catch their attention. These are your content anchors. By sticking to these topics, you provide consistent value and build trust.

Sparking Action is Key

Your real goal is to inspire action. It’s not just about likes; it’s about getting people to do something because of your content. Whether changing their mindset or taking a positive step, that’s where the real impact lies.

Ultimately, moving from fans to followers means being unique, serving your audience, and motivating them to take action. Keep it real, make it useful, and let your voice shine. It’s not about being liked; it’s about making a difference.

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Rachel Elsts Downey
Rachel Elsts Downey

Written by Rachel Elsts Downey

Founder & CEO @ShareYourGenius. Passionate about empowering brands & visionary leaders to create resonant content fostering connection & remarkable outcomes.

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