Here is the most popular content from Pavilion’s Partners for the month of July 2022. Let’s Juice!
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This article discusses the problem of mistrust between marketing and sales teams, and how content insights can help to bridge the gap. You will learn:
- The root causes of mistrust between marketing and sales, including misaligned goals and KPIs, poor communication and collaboration, and data silos
- The importance of using content insights to inform both marketing and sales strategies, and how shared insights can help to create a more collaborative and productive relationship between the two teams
- Strategies for integrating content insights into sales and marketing practices, such as using content engagement metrics to identify leads and inform sales pitches, and leveraging customer feedback and data to inform content creation and distribution.
Top salespeople listen as much (not more) than they talk - about 50% instead of the 65-75% average, according to Gong's analysis of 25,537 sales conversations. But, believe it or not, not all listening is created equal. In fact, there are multiple types of listening, or listening styles, that can impact the way your conversation moves, through subtle nuances and your own listening approach. The article covers all seven (yes, there are seven) listening types and explain how they can help you in sales. While you might choose to simply listen without thinking about how you're doing it, being cognizant of
We've put together a list of some ways you can differentiate yourself, and take an approach your prospects might not expect, so you close a few more deals.
Stuck between offering an ineffective "free trial" or annoying "free demo" CTA on your SaaS website? Now there's a better way - the Website Product Tour.
These 5 rules for Account-Based Marketing help companies achieve predictable revenue growth.
Welcome; thanks for stopping by to check out our Ultimate Guide to interactive product tours. This guide will clearly explain what interactive product tours are, and their role in Product-Led Growth.
In the latest edition of our Sales Enablement Defined series, we discuss sales effectiveness and why it matters for your business.
Co-selling partnerships boost efficiency and revenue. Learn benefits, strategies, and best practices for implementing a successful co-selling approach.
