Funky (B2B) Marketing

In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity.Key Points1. How the LinkedIn Algorithm Works:Engagement determines visibility.LinkedIn prioritizes content from people you interact with.If you stop engaging, you disappear from their feed (and vice versa).2. Why Staying Engaged Matters for Business Growth:More business comes from existing clients than new ones.Clients who see you regularly are more likely to refer and buy again.Your clients’ network is your future client base.3. The Power of Social Proof & Retargeting on LinkedIn:Clients engaging with your content positions you as a trusted expert.Their interactions boost your visibility to their network.Maintaining engagement keeps you top of mind when they need help.4. Practical Tips for Maximizing LinkedIn Engagement:Comment on client posts with real value.Message them directly with feedback.Use voice or video messages for deeper connections.Keep engaging, or LinkedIn will stop showing your content to them.Important Links🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/🎧 Subscribe to the FUNKY MARKETING podcast:👉 Website: https://www.funkymarketing.net/funky-marketing-show/👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M👉 YouTube: https://www.youtube.com/@dilimanac🌍 Funky Marketing Website: https://funkymarketing.net💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/Hashtags#LinkedInMarketing #ClientEngagement #SocialSelling #B2BMarketing #FunkyMarketing #PodcastEpisode #MarketingTips #LinkedInAlgorithm #BrandLoyalty

Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn. We’ll cover: 1. How personal profiles outperform company pages 2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works 4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they’ve never posted before! 6. Why consistency and storytelling are the biggest growth drivers on LinkedIn Whether you're a founder, marketer, or executive, this session will give you practical takeaways to start implementing today. Like, subscribe, and drop a comment below with your biggest takeaway! Key Takeaways: - LinkedIn is about trust, not selling – people come to learn, not to be sold. - Personal profiles have the most impact – company pages are just a hub. - Your strategy should be long-term and consistent – short-term hacks don’t work. - Engaging your team is crucial – their voices amplify your company message. - Define clear pillar topics – structure your content around core themes for better positioning. - Content should be a product – plan distribution, repurpose, and engage your audience. - B2B growth comes from conversations – engage in the comments, interact with your audience. #LinkedInStrategy #B2BMarketing #ContentMarketing #LinkedInGrowth #LinkedInMarketing #B2BMarketing #ContentStrategy #FunkyMarketing #DemandGeneration #PersonalBranding #DemandGeneration #BusinessGrowth #LinkedInTips

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod. Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it! In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries. This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you’re new to competitive analysis or an experienced marketer, there’s something here for everyone. Key Points: Introduction to Competitive Analysis: - Why competitive analysis matters. - Questions to ask before starting. - Overview of tools like SimilarWeb. Analyzing BambooHR, HiBob, and Personio: - Positioning and messaging differences. - Marketing channel breakdown (organic search, paid search, social media). - Traffic and engagement metrics. Insights from the Analysis" - How BambooHR dominates with organic traffic. - HiBob's focus on analytics and modern HR solutions. - Personio’s geographic strategy and display advertising efforts. Actionable Takeaways: - Finding market gaps and creating a niche. - Leveraging tools like SimilarWeb for strategic insights. - Building trust with marquee customers to establish credibility. Final Thoughts: - The importance of data-driven decisions. - Planning for success in 2025. Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FunkyMarketing #CompetitiveAnalysis #SaaSMarketing #SimilarWeb #HRTech #MarketingInsights #BusinessGrowth #DigitalStrategy #B2BMarketing #SaaSTools #BrandPositioning #MarketingTips #GrowthHacking #MarketAnalysis #MarketingPodcast #BambooHR #HiBob #Personio #ContentMarketing #DemandGeneration #KeepItFunky

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty. Key Points 1. What Defines Brand Loyalty? Practical vs. emotional brand loyalty. Examples from FMCG and lifestyle brands. 2. Lessons from Nike: The role of innovation and inspiration in branding. Challenges Nike faced when shifting retail strategy. 3. Storytelling for Challenger Brands: Why not every brand needs storytelling. How smaller brands can stand out with focused messaging. 4. Fractional Roles in Marketing: Pros and cons of working as a fractional CMO. Aligning expectations with deliverables for better outcomes. 5. Innovation and Differentiation: Staying ahead of competitors by focusing on customers. Real-world examples of bold, successful marketing strategies. Important Links: Connect with Itir: https://www.linkedin.com/in/itireraslan/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags #BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO

In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash. If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you. Nemanja reveals: ✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub. ✅ Why authentic engagement and fresh content are key to driving visibility and trust. ✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers. Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don’t miss these game-changing insights from one of the most innovative voices in the industry. 🎧 Listen now to discover how LinkedIn can transform your business growth journey! Originally published here: https://podcasts.apple.com/us/podcast/scaling-b2b-agencies-on-linkedin-strategies-for-success/id1689735953?i=1000678544799 Make sure to follow DesignRush podcast!

Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in! Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop Key Takeaways: - Influence vs. Investment: Social media drives significant audience influence, yet companies often misallocate budgets, focusing too heavily on closing demand rather than creating it. - The Power of Communities: Niche communities, podcasts, and Slack groups hold immense potential for trust-building and long-term engagement. - Co-Creation as a Growth Loop: Collaborating with peers, partners, and customers can amplify your reach organically. - Content Fit: Achieving platform-content alignment takes time but is crucial for meaningful engagement and conversions. - ROI Metrics: Rethink how you measure the ROI of influence versus traditional clicks and impressions. Why You Should Care about his episode? If you're spending thousands on ads but not seeing the right returns, it’s time to rethink your strategy. This episode reveals how to tap into overlooked platforms, leverage niche communities, and co-create content that fosters trust and builds genuine connections. Don’t let your budget go to waste—learn how to align your efforts with real audience influence! Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #MarketingStrategy, #B2BMarketing, #AudienceInfluence, #DigitalMarketing, #ContentMarketing, #NicheCommunities, #CoCreation, #Podcast, #MarketingROI, #FunkyMarketing

Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in! Key Takeaways - Authenticity is Key on LinkedIn: Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections. - Personalization Needs a Rethink: The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content. - AI as a Marketing Multiplier: AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective. - Economic Challenges Shape Marketing: In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends. - Avoid Overhyping AI: Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it. - Different Strategies for Different Markets: Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health. - LinkedIn Isn’t Everything: While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads. Important Links: Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/ Connect with Pasha: https://www.linkedin.com/in/pashairshad/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags #B2BMarketing #LinkedInTips #MarketingPodcast #AIInMarketing #Personalization #FunkyMarketing #RoundTableDiscussion #B2BInsights #ContentStrategy

Nemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities. In case you don't know who I am, I'm a strategic consultant for B2B tech and SaaS companies, founder of Funky Marketing, and co-founder of the business community Business Talks Network. With over a decade of experience, I specialize in driving growth for companies with long sales cycles and high-value products through building customer relationships, with LinkedIn as a key platform. Collaborating with companies of various sizes has enabled me develop strategies that blend data and creativity, ensuring measurable revenue contributions. My innovative approach to community building and brand development was recognized by LinkedIn, naming me a rising marketing star in 2023. Copyright: Women on Boards Adria, November 2024

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways. Key Points: - The role of creativity in B2B marketing: breaking the "boring" stereotype. - Effective LinkedIn ad strategies for businesses of all sizes. - Balancing entertainment and education in marketing content. - Insights into ABM (Account-Based Marketing) and its connection to influencer marketing. - Personal branding tips and the importance of being authentic online and offline. - Metrics that matter in LinkedIn content and campaign success. - Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube). Important Links: Connect with Tim: https://www.linkedin.com/in/tadavidson41/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline. Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/ Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop Key Takeaways - Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand. - Real Work Over Tricks: How doing impactful work naturally builds trust and credibility. - Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand. - The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters. - Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation. Important Links: Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork

Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry. Key Takeaways - Wix’s Shift to B2B: Moving beyond small business solutions to enterprise-level offerings. - The Role of AI in Marketing: Insights into AI’s impact on reducing silos and improving efficiency. - Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement. - Power of Communities: Building trust and leveraging customer communities in marketing. - Thought Leadership in B2B: Authenticity and originality in developing thought leadership. Important Links: Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/ Wix Studio: https://www.wix.com/studio Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BMarketing, #WixEnterprise, #AIMarketing, #CommunityBuilding, #MarketingTrends, #DigitalMarketing, #ThoughtLeadership

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you. 🔑 Key Topics Covered: - The importance of speed in a crowded B2B tech space and why agility is a must for survival. - Breaking out of traditional B2B molds with creativity to differentiate and stand out. - How “funk” can create brand loyalty and make your audience feel connected. - Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets. - How to build growth loops that continuously optimize and adapt in real time. 📝 Action Steps: - Prioritize speed in decision-making to stay ahead of competitors. Embrace creativity in messaging and positioning for a unique brand identity. - Use engagement strategies that create authentic connections with your audience. - Establish growth loops to consistently learn, adapt, and innovate. - Lead conversations by defining your market instead of following trends. 🔗 Important Links: Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing

In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market. 🔑 Key Topics Covered: - The misconception of brand in B2B and how it differs from just a logo or color. - How to build brand consistency and personality in B2B tech. - The importance of creativity and pushing boundaries in branding. - The impact of AI on marketing strategies. - How to connect with global markets while maintaining brand authenticity. - Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers. 📝 Action Steps: - Define the core narrative and brand consistency for your company. - Use creativity to differentiate your brand in the crowded B2B market. - Focus on customer-centric storytelling to build emotional connections. - Establish community-driven content that positions your brand as a trusted advisor. - Implement Gwen's 6C framework for building a stronger B2B brand. 🔗 Important Links: Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy

In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage. Overview: - Why B2B companies struggle with segmentation and how to approach it effectively. - The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP). - Key steps to position your product and how to reflect that positioning on your homepage. - How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth. - Common mistakes companies make on their homepage and how to avoid them. Key Actionable Steps: - Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue. - Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity. - Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done. - Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face. Connect with Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Linktree: https://linktr.ee/anthonypierri Website: https://www.fletchpmm.com/before-after Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #B2BMarketing #SaaSMessaging #ProductPositioning #SegmentationStrategy #FunkyMarketingPodcast #AnthonyPierri #StartupGrowth #HomepageOptimization

What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover: 👉 How important is demand generation for b2b/SaaS orgs? 👉 What strategies are working today? 👉 Breaking each strategy down Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge. Actionable Steps: - Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos. - Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials. - Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions. - Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities. - SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization

In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets. Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts. Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success. Key Actionable Steps for B2B Companies: 1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors. 2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel. 3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact. 4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives. 5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey. 6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments. 7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth. Key Takeaways: - The advantages of speed in B2B demand generation and how fast iterations help you stay ahead. - The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses. - How empathy and personalization can humanize your B2B marketing and increase customer retention. - Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies. - Real-world examples of failures and how to learn from them to build better B2B marketing strategies. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samkuehnle/ Substack: https://samkuehnle.substack.com/ Loxo: https://loxo.co/blog/home/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #B2BMarketing #DemandGeneration #CustomerSuccess #SalesAlignment #MarketingStrategy #FunkyMarketingPodcast #EmpathyInMarketing #Personalization #B2BSuccess #BusinessGrowth

Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we’ll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue. Key Recommended Activities: 📈 Leverage LinkedIn’s Shift: Focus on LinkedIn as a critical platform for B2B sales and trust-building. It’s no longer just a resume platform; it’s where your buyers connect and learn. Prioritize consistent, value-driven content. 👥 Identify and Collaborate with Influencers: Partner with influencers who are trusted in your industry. It’s about reaching the right audience with authentic, relevant content rather than just focusing on follower count. 💡 Create Demand through Content: Develop content that not only drives awareness but also inspires action. Aim for conversions and deeper relationships, not just likes and shares. 🎥 Adopt Vertical Video: Start using short, authentic vertical videos on LinkedIn. The platform’s algorithm is favoring video content, making it an ideal format to increase visibility and engagement. 🛠️ Build Executive Presence: Encourage your company’s executives to be active on LinkedIn. Thought leadership content from leadership teams is a powerful way to engage and build trust with your audience. Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #InfluencerLedContent #B2BSales #MarketingStrategy #LinkedInInfluencers #BusinessGrowth #VideoMarketing #Podcast

In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics. Key Recommended Activities from the Episode: 1. Post Consistently on LinkedIn: Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best. 2. Mix Content Types: Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed. 3. Engage Actively with Your Audience: Don’t just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections. 4. Identify and Act on Buying Signals: Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations. 5. Turn Engagement into Action: Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration. 6. Utilize LinkedIn as a Conversion Tool: LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities. 7. Host LinkedIn Live Sessions and Events: Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community. 8. Leverage Company and Personal Branding Together: Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience. 9. Test and Optimize: Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time. These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes. Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@funky_marketing Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #LinkedInMarketing #B2BMarketing #LeadGeneration #EngagementStrategy #FunkyMarketing

Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative. 💡 Actionable Steps from This Episode: 1. Leverage Influencers Across the Funnel: Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns. 2. Adopt a Holistic Social Commerce Strategy: Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints. 3. Develop a Singular Brand Point of View: Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that don’t align with your core brand values. 4. Invest in Social Media as a Business-Critical Practice: Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals. 5. Optimize for Different Platforms: Treat each platform uniquely and create content tailored to the audience and behaviors on each channel. 6. Balance AI and Human Creativity: While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing. 7. Educate Your Audience: Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products. 8. Prepare for the Future of Social Leadership: Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen. 9. Use Storytelling to Build Brand Loyalty: Craft stories that resonate emotionally with your audience, while staying true to your brand’s core values and message. 10. Experiment and Learn: Be open to trying new strategies and platforms. Failure is part of the process—use it as a learning experience to refine your approach. Follow Christine Göös LinkedIn: https://www.linkedin.com/in/christinegoos/ Website: https://www.christinegoos.com/ House of content podcast: https://podcasts.apple.com/us/podcast/house-of-content/id1681192360 Follow Funky Marketing: Website: funkymarketing.net LinkedIn: Funky Marketing Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@funky_marketing Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #InfluencerMarketing #SocialCommerce #BrandStorytelling #MarketingStrategy #Podcast #FunkyMarketing #AIinMarketing #SocialMediaTrends #B2BMarketing #ContentCreation

🎙️ Welcome to the Funky Marketing Podcast! In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products. Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world. 💡 Actionable Steps from This Episode: - Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance. - Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies. - Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue. - Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles. - Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately. Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@funky_marketing Important Links: 👉 Charlie de Thibault’s LinkedIn: https://www.linkedin.com/in/charliedethibault 👉 This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/ 👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ 👉 Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #DataDrivenMarketing #SalesAttribution #MarketingStrategy #B2BMarketing #FunkyMarketing #SelfReportedAttribution #RevenueGrowth #CharlieDeThibault #SalesOptimization #LeadPrioritization

🎙️ Welcome to the Funky Marketing Podcast! In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe. Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth. 💡 Actionable Steps from this Episode: - Leverage Intent Data for High-Intent Prospects - Create a Sales-Marketing Flywheel - Personalize Outreach Using Data Insights - Balance Short-Term Wins with Long-Term Brand Building - Ensure GDPR Compliance for International Expansion Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@funky_marketing Important Links: 👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod 👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien 👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ 👉 Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss. 💡 Key Takeaways: Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time. Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page. Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging. LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI. Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience. Useful links: Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/ Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking #BusinessGrowth #FunkyMarketing

Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter. Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives. He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads. He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets. Key Takeaways: Customer-Centric Messaging: Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customers—know what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier." The Importance of Differentiation: In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out. Structuring the Homepage: Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition. Testing and Iteration: Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics. Action Steps: Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product. Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations. Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously. Adam's insights remind us that effective messaging isn't just about what we want to say—it's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies. Useful links Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/ Adam's website: https://adamkirsch.co/ Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #B2BMarketing #Copywriting #HomepageDesign #CustomerExperience #MarketingStrategy #ProductDifferentiation #SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast

In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion: Key Insights: Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place. Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition. The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place. Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths. Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth. Recommended Actions: Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust. Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place. Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth. Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives. Useful links: Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974 Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast

In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion: Key Insights: - Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth. - Three Types of Agencies: Peter outlined three distinct approaches he sees among marketing agencies: Check-the-Box Reporting: Agencies that do minimal reporting, often trying to make the process seem more complex than it is. Client-Partner Agencies: Agencies that integrate deeply with their clients, ensuring campaigns generate ROI by connecting various data points (advertising, sales, finance) for comprehensive insights. Strategic Agencies: Highly sophisticated firms acting as strategic partners, helping clients make sense of their data, compare performance, and connect business goals to actionable strategies. - Evolution of Inbound and Content Marketing: The landscape has shifted dramatically. Inbound marketing now requires more sophisticated, multi-channel strategies. Simply publishing educational content is no longer enough. Successful strategies involve creating demand, telling compelling stories, and engaging with audiences across different platforms. Importance of Data Integration: Peter stressed the need for businesses to consolidate their data into a single platform to enable better decision-making and leverage AI for performance insights. - Empowering Teams with Data: Empowering team members with access to performance data is crucial for driving informed decisions and improving overall company performance. Recommended Actions: 1. Consider Bootstrapping: If you’re starting a SaaS company, weigh the pros and cons of bootstrapping versus seeking venture capital. Bootstrapping can offer more control and less pressure to scale rapidly. Identify Your Agency Type: Reflect on which of the three agency approaches your business aligns with and strive towards a more strategic partnership model with your clients. 2. Innovate Your Content Strategy: Move beyond traditional SEO. Focus on creating high-quality, multi-channel content that includes data-driven insights and engages your audience through various formats and platforms. 3. Integrate Your Data: Ensure all your business data is pulled into a single platform. This will not only help in making better decisions but also in leveraging AI to uncover insights that might be missed manually. 4. Empower Your Team: Make performance data accessible to your team members. Educate them on how different metrics impact the business to foster a culture of informed decision-making. Useful links: Peter Caputa LinkedIn: https://www.linkedin.com/in/pc4media/ Databox: https://databox.com/ Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #Marketing #Bootstrapping #DataIntegration #ContentStrategy #Leadership #Podcast

In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered: 1. Demand Creation vs. Demand Capture: A Balanced Approach - Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting seeds for future opportunities. - Demand Capture focuses on converting interest into action from those already in the market to buy. Think PPC, SEO, and retargeting ads. - Why Balance is Key: Companies that only focus on demand capture miss out on 95% of potential customers who aren't yet in the market but could be in the future. 2. Building Relationships with Your CFO - Aligning marketing goals with financial objectives ensures you get the necessary budget and support. - Regular communication helps the finance team understand the long-term value of your strategies, not just short-term gains. - Strong relationships mean your CFO can advocate for your marketing budget, understanding the value of your strategies. 3. Importance of Small, Agile Marketing Teams - Speed and Flexibility: Smaller teams can pivot quickly and adapt to market changes without bureaucracy. - Efficiency and Innovation: Smaller teams often find creative solutions, maximizing resources to deliver impactful campaigns. - Alignment and Focus: Easier to ensure everyone is aligned with the same goals, leading to more cohesive and focused efforts. 4. Effective Metrics Beyond MQLs and Demo Requests - Cost Per Opportunity (CPO): Measures the efficiency of marketing spend. - Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, including marketing and sales expenses. - Pipeline Velocity: Tracks the speed at which leads move through the sales funnel, indicating sales process efficiency. - Engagement Metrics: Time spent engaging with content, social media interactions, and email behavior. - Brand Awareness: Social listening tools and self-reported attribution questions in forms. I hope these insights help you in your marketing journey! Feel free to share your thoughts and ask any questions. Let’s keep the conversation going. 🎙️ Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Marketing #Podcast #DemandGeneration #DemandCapture #CFO #MarketingMetrics #SmallTeams #BusinessDevelopment #FunkyMarketing

In our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy. Actionable Tips: 1. Conduct Regular Customer Conversations: Schedule regular calls or meetings with your customers to discuss their experiences and gather feedback. Focus on understanding their problems, not just their desires. Ask questions like, "What challenges are you facing?" rather than "What do you want?" 2. Differentiate Between Strategy and Tactics: Clearly define your business goals and target audience (strategy). Develop specific actions to reach these goals (tactics), ensuring they align with your overall strategy. Regularly review and adjust your tactics to stay on course. 3. Master the Fundamentals: Ensure your basic processes and systems are solid. This includes having clear messaging, a user-friendly website, and reliable customer service. Regularly revisit and refine these fundamentals to avoid long-term issues. 4. Engage Directly with Customers: Don’t rely solely on focus groups or third-party research. Engage directly with your customers through surveys, interviews, and feedback forms. Use complaints as opportunities to learn and improve your products or services. 5. Maintain Brand Consistency: Keep your brand identity consistent across all platforms and interactions. This includes visual elements, tone of voice, and customer service. Regularly communicate your brand values and mission to all employees to ensure a unified representation. 6. Test and Learn: Use small-scale tests to gather data and insights before committing to large-scale campaigns. Experiment with different markets or customer segments to identify new opportunities. 7. Prioritize Customer Experience: Ensure every interaction with your brand leaves a positive impression. This can be through timely responses, helpful support, or personalized experiences. Regularly review customer touchpoints and make improvements based on feedback. 8. Focus on Solving Customer Problems: Create content and solutions that address specific customer pain points at different stages of their journey. Move beyond just providing information—aim to guide customers towards the next step in their decision-making process. 9. Balance Performance and Brand Marketing: Invest in both performance marketing (short-term sales) and brand marketing (long-term brand building). Aim for a balance, such as the 60/40 rule (60% brand, 40% performance), but adjust based on your industry and goals. 9. Stay Nimble and Adapt: Be prepared to adjust your strategy based on new data and market changes. Encourage a culture of flexibility and continuous improvement within your team. Tune In Now! This episode is packed with practical advice and real-world examples that can help you fine-tune your marketing strategy. Don't miss out on Andi's expert insights! Important links: https://eximomarketingstrategy.com/podcast/ http://www.linkedin.com/in/andijarvis https://www.instagram.com/jarvisandi https://www.linkedin.com/in/zivkovicnemanja/ #CustomerFeedback #MarketingStrategy #BrandConsistency #B2BMarketing #StrategyVsTactics #Fundamentals #MarketResearch #BrandBuilding #CustomerExperience #MarketingInsights #PodcastEpisode #MarketingFundamentals #CustomerEngagement #BusinessGrowth #MarketingTips

As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion. In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters. Key Actionable Tips: - Leverage podcast guests to share your content with their audiences for additional reach. - Craft targeted ads based on real customer reviews and region/use cases for maximum relevance. - Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success. - Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically. - Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads. - Authentically engage your target audience through fun, conversational hosting to develop loyal listeners. - Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution. - Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Connect with Nemanja on LinkedIn: Check out B2B PodPros: https://www.b2bpodpros.com/ Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast. The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market. I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies. I shared a few things that bother me, like the importance of understanding the buyer’s journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding. Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation. Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do. It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research. I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips. Timestamps for this episode: 00:00 Introduction 02:00 Podcast Background 05:00 Nemanja's Experience and Expertise 10:00 B2B Marketing Challenges 15:00 Core Marketing Principles 20:00 Marketing Strategy and Execution 25:00 Funky Marketing Podcast Updates 30:00 Conclusion Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative. Here are some key takeaways from our chat: - Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales. - B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts. - The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts. - Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process. The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world. Timestamps: 0:00 Intro 0:14 Boosting B2B sales through LinkedIn and ABM 3:25 Networking events, marketing strategies, and personal growth 8:11 Marketing strategies and tactics for small businesses 14:03 ABM strategies and networking at a conference. 18:08 Simplifying sales strategies and targeting clients. 24:12 Targeting specific industries for podcast success 29:58 Marketing strategies and client relationships 34:43 Podcasting, sales, and building relationships 40:58 Podcasting, networking, and personal branding 50:28 Marketing strategies and language targeting Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans. In this episode, you'll uncover: - The ongoing debate: In-house marketers vs. consultants – who really brings more value to events? - Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies. - Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape. - Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers. - The power of execution: Why actual results trump theoretical knowledge every time. Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights. 🌟 Key takeaways include: - The importance of authenticity and real-world application in presentations. - How to leverage AI without losing the human touch. - The evolving role of conferences in building genuine connections and fostering community. This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you. Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/ Connect with Mark: https://www.linkedin.com/in/markev/ Timestamps: 00:00 Intro 0:14 Event organizers inviting in-house vs. consultant marketers to speak 1:37 Marketing and sales tactics at conferences 5:56 Perception of sales pitches in conference talks 9:22 Conference sponsorships and speaker credibility 10:50 Marketing strategy and execution insights 18:50 Improving conferences with interactive panels and intentional networking 20:37 Event networking and matching goals 28:00 Organizing a conference with a unique format 29:37 Event size and attendee demographics 34:35 Marketing trends, AI, and personal connection 41:40 Marketing trends in 2024, focusing on storytelling and personal connections. 43:38 B2B marketing strategies and conference attendance Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing. Here's why you can't afford to miss this episode: Discover how top companies like Adobe and IBM use original research to stand out. Learn the secrets to generating authority and leads through insightful data. Becky shares a case study where research doubled a company's investment value. Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier. Some of the results she has helped clients achieve with original research include: 2-3X more leads than previous campaigns 2.5 million readers reached 80+ media mentions 10+ long-form editorials $255,000 worth of free media and advertising What she has found is that no other type of content achieves more marketing performance than original research-based content. Key takeaways include: The power of research in content marketing for B2B tech companies. Strategies to choose compelling research topics that resonate with your audience. Practical tips for conducting research with limited resources. Connect with Becky: https://www.linkedin.com/in/beckylawlor/ https://redpointcontent.com/ Timestamps: 0:00 Intro 0:14 Using original research in content marketing 1:12 Leveraging original research for brand authority and thought leadership 6:09 Conducting market research for thought leadership 12:15 Using original research to create valuable content 16:08 Survey design and audience sourcing 21:57 Survey design and research goals 29:02 Market research and content strategy 34:45 Survey research and data analysis 39:18 Building client relationships through LinkedIn and content marketing Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing? Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth. We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull. Here's what you'll discover: - The pivotal shift from transactional to relational dynamics in customer engagement. - Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness. - Real-world examples and data-driven insights that showcase the monumental impact of this shift. - Practical takeaways to apply these insights to your brand's strategy. Key Takeaways: - Shifting Focus: Moving from quantity to quality in lead generation. - Customer Centricity: Building a buying journey that's as seamless as it is engaging. - Strategic Insights: Leveraging real conversations and data to refine your approach. We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more. Timestamps: 0:00 Marketing and sales alignment 3:50 B2B tech marketing and sales strategies 9:04 Aligning sales and marketing strategies for demand generation 13:26 Using podcasts for account-based marketing 18:15 Growth loops and user-generated content 23:57 Using LinkedIn for company branding and content creation 28:48 Leveraging LinkedIn for B2B marketing and sales Contact Cedric on cedric@jump.foundation Sign up for his Newsletter: https://www.jump.foundation/newsletter Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer Find the original episode here: Youtube https://youtu.be/LoyYaxsPrzY Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855 Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976 Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share! This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them. Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX. Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy? Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing. Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens. We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn. For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you. Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away! Connect with Ben: LinkedIn: https://www.linkedin.com/in/ben-kazinik/ Timestamps: 0:00 Intro 0:14 Social media vs SEO strategies for content creators 2:50 Content marketing and expert matching platform 7:24 Empowering subject matter experts for brand promotion 8:45 Leveraging LinkedIn for business growth 14:47 LinkedIn content strategy and personal branding 20:44 Marketing, content, and SEO strategies 24:20 AI's impact on content creation and marketing strategies 33:03 B2B marketing strategies and SEO effectiveness 34:32 Marketing strategies and avoiding burnout 38:47 Work-life balance and creativity. 45:08 Mentorship, community building, and partnerships for business growth 50:06 Marriage advice, community-building, and overcoming fear of vulnerability Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business. Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater. She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales. She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition. She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact. Here’s what you’ll learn from this episode: - The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success. - Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs. - Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment. - Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment. - Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals. Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business. Timestamps: 0:00 Marketing career path and growth 4:04 Job search strategies and company analysis 12:55 Go-to-market strategies in B2B marketing 21:53 Marketing operations, processes, and resources 29:40 Aligning marketing and sales teams for maximum revenue 33:47 Aligning marketing and sales teams for revenue growth 40:10 Marketing and sales alignment 48:53 Marketing and sales alignment for growth Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth. This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts. Scott is a Founder of MCA², B2B Sales and Marketing Growth Consultant, Trainer & Speaker, and 2x Author. Here's a glimpse of what you'll discover: - The shift towards customer-centricity in sales and marketing strategies. - The impact of AI and referral partners in modern business ecosystems. - Practical advice on building a culture of success that prioritizes customer satisfaction and long-term relationships. By tuning in, you'll gain a comprehensive understanding of how to leverage these strategies to not only meet but exceed your revenue goals while fostering meaningful connections with your customers. Connect with Scott: LinkedIn: https://www.linkedin.com/in/scottmarker1/ BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win: https://www.amazon.com/BROKEN-Sales-Drive-Profitable-Growth-ebook/dp/B0BVGV9B9R Timestamps: 0:00 Intro 0:15 Revenue obsession in B2B companies 6:42 Customer-centric approach to business success 12:59 Improving marketing and sales alignment 19:10 Improving marketing and sales collaboration 24:07 Marketing successes and strategies 29:24 Referrals and partnerships for business growth 34:03 Referral partners and their importance in business 38:32 Leveraging referral partnerships for business growth 42:35 Using chat and AI for marketing and sales 48:56 Sales strategies and AI implementation 55:19 Marketing strategies and growth loops Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement. My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the orders, automating deliveries, payments, invoicing, and tracking inventory in multiple locations. Pedro's journey, from his early days in a software agency to pioneering conversational commerce and beyond, is a testament to the transformative power of understanding and leveraging community dynamics. Pedro's story is not just about the technicalities of omni-channel inventory management or the nuances of social commerce. It's a deeper dive into how genuine connections, relentless customer focus, and a knack for innovation can create a bedrock for sustained growth. Imagine harnessing the power of community to drive growth, retention, and innovation in your business. From overcoming the challenges of e-commerce in Latin America to creating a vibrant, supportive community that drives product development and customer loyalty, Pedro's insights are a goldmine. 🔑 Key Takeaways: - The importance of community in building and sustaining business growth. - Innovative approaches to overcoming e-commerce and inventory management challenges. - The role of customer engagement and feedback in shaping products and services. Don't miss out on this treasure trove of insights! Dive into the full episode and join a community of forward-thinkers. You're not just gaining knowledge; you're becoming part of a movement shaping the future of commerce. 💡 Connect with Pedro: LinkedIn: https://www.linkedin.com/in/peter-gg/ Website: https://www.linkedin.com/in/peter-gg/ Timestamps: 00:00 Intro 0:14 Community growth and retention in e-commerce 7:44 Data-driven marketing strategies and the importance of understanding customer behavior 10:49 Building a community for SMB owners through customer service and networking events 16:00 Leveraging community building for business growth 22:12 Product market fit, cultural differences, and customer interviews 27:19 Customer support setup and scalability 31:53 Automating customer support through assisted bots and personalized interactions 37:13 Finding the right VC investors for a startup 41:24 Scaling a Shopify agency through networking and storytelling 47:06 Growing ecommerce business in Central America and the Caribbean Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡 This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today's business world. Gina shares invaluable insights on empowering employees, fostering customer-centric cultures, and the power of storytelling in marketing. It's a deep dive into how we can all be more genuine, impactful, and ultimately, successful. Why should you listen? Because this isn't just about business growth; it's about shaping a world where companies communicate and lead with integrity. 🚀✨ Here are some outcomes: - Understanding the Power of Authentic Communication: Discover how genuine words and body language can significantly influence and inspire teams, fostering a culture of trust and innovation. - Leadership through Authenticity: Learn how leaders can embody their true selves to empower their employees and create a customer-centric culture, enhancing loyalty and engagement. - The Role of Storytelling in Marketing: Uncover the secrets to crafting compelling stories that resonate with your audience, driving engagement and loyalty by connecting on a human level. - Enhancing Employee Satisfaction and Productivity: Insights into how a positive work environment that values authenticity and clear communication can lead to higher employee satisfaction and, consequently, increased productivity. - Strategies for Personal and Professional Growth: Practical advice on embracing your unique identity and leveraging it in leadership and marketing, paving the way for personal and professional development. - Navigating the Challenges of Leadership: Tips on overcoming common obstacles leaders face, such as communicating effectively with introverted team members or managing public speaking anxieties. - Building a Supportive Community: Strategies for creating a network or tribe that supports your vision and goals, emphasizing the importance of mutual respect and shared passions. If you're all about creating meaningful connections and leading with authenticity, this episode is your playbook. Timestamps: 0:00 Intro 0:15 Leadership, influence, and company success with Gina Ballantine 1:20 Authenticity, leadership, and customer centricity in marketing 8:03 Leadership, culture, and public speaking 12:51 Public speaking and Marvin Gaye's unique national anthem performance 14:04 Storytelling and audience engagement 18:54 Authenticity in social media and leadership 25:01 Empowering employees in regulated industries 30:33 Thought leadership, personal branding, and content creation. 37:52 Thought leadership, marketing, and authenticity. 46:00 Eliminating human suffering at work with Gina #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories. Christopher Rack is the CEO of MRP. He has successfully led four sales organizations that experienced 10x growth over a 2-3 year span as an individual contributor, middle manager, and executive leader. His leadership model is built on a strong foundation of process building, execution, and building winning cultures. The root of those cultures is taking a human-first approach while maintaining accountability and ownership of goals and targets. In a riveting exploration of aligning strategy with intuition, Chris and I dissect how businesses can navigate the complexities of today's market dynamics. With real-world examples and actionable data, this episode is a treasure trove for anyone looking to refine their go-to-market strategy, embrace the power of storytelling, and forge deeper customer connections. From the get-go, Chris delves into: Strategic execution: How precise alignment between strategy and intuition drives success. Adaptability: The key to evolving go-to-market strategies in a dynamic landscape. Demand creation: Moving beyond capture to generate real interest. Storytelling's power: Crafting narratives that foster deep customer connections. Chris's insights offer a roadmap to not just compete but excel in today's market. Ready to transform your approach and achieve groundbreaking results? Dive into the full conversation. Connect with Chris: LinkedIn: https://www.linkedin.com/in/christopherrack/ MRP Website: https://www.mrpfd.com/ Timestamps: 0:00 Intro 0:14 Marketing and sales strategies with a focus on process vs. intuition 1:34 Go-to-market strategies in a rapidly changing economy 7:14 Marketing strategy and talent gaps 12:55 Marketing challenges in a shifting economic landscape 18:46 Marketing strategies for capturing and creating leads 23:20 Marketing strategies in a post-pandemic world 31:02 Marketing strategies and customer feedback 37:09 Using LinkedIn and podcasts for marketing insights 39:26 The importance of stickiness in subscription-based businesses 44:47 Identifying and nurturing top-performing sales and marketing teams Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀 Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech. With over 15 years of experience in marketing, sales, and business development, he has worked in small businesses and large corporations across Australia, the US, the UK, France, and Germany. Picture this: A conversation that blends the technical finesse of B2B strategies with the creative flair of B2C approaches. That's exactly what we unpacked with Philippe Vella, a mastermind in bridging the gap between complex business solutions and engaging storytelling. 🧩 🔍 Key Takeaways: The Importance of Storytelling: Discover how narratives shape the B2B landscape, turning products into compelling stories. Data-Driven Decision Making: Learn how analytics can be your secret weapon for crafting smarter, results-driven marketing strategies. Personalization and Audience Understanding: Uncover why knowing your audience is crucial for creating impactful content. This episode is more than just a discussion; it's a repository of actionable insights, examples, and data that can revolutionize your business approach. We delve into the nuances of European startup ecosystems, the challenges of cross-border growth, and the power of cultural understanding in business. 👀 Want to transform your approach to B2B marketing? Looking for a blend of strategy and creativity? This episode is a must-listen! 🎧 Tune in for a journey through marketing insights and strategies. Find links to the episode and subscribe in the comments below! Connect with Phillipe: https://www.linkedin.com/in/philmvella-the-part-time-cmo/ Timestamps: 0:00 - Intro 0:14 - Marketing and sales strategies in Paris 2:33 - Entrepreneurship, business growth, and digital transformation in Europe 8:11 - Brand importance in AI-driven content explosion 10:21 - Content creation and social selling for B2B SaaS founders 13:34 - LinkedIn, YouTube SEO, and entertaining content 15:24 - Founding a startup and networking 18:00 - Marketing strategy and execution for early-stage businesses 22:46 - Marketing experience and growth in the Balkans 26:20 - Working with clients in the US and Europe 34:17 - Cultural differences in business communication between US and Europe 42:33 - Marketing skills and tactics for b2c and b2b 47:06 - Storytelling for B2B marketing 52:27 - Entrepreneurship, marketing, and community building in Europe 56:55 - Marketing strategies and podcasting informally #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights

🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery! In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We shared our personal experiences and growth trajectories, highlighting the platform's pivotal role in expanding our professional horizons. Key Insights: Profile Optimization: Your LinkedIn profile is your digital handshake. It's not just a resume; it's a narrative of who you are, what you offer, and why it matters. Make it human, authentic, and client-centric. Content Strategy: It's not just about what you post, but how you engage with others. Sharing insights, commenting thoughtfully, and contributing to the community can significantly enhance your visibility and credibility. Personal & Professional Balance: Finding the right mix of personal and professional content can be a game-changer. It humanizes your profile and makes you more relatable, building stronger connections. Employee Advocacy: Empower your team to be brand ambassadors. It’s about making their social presence beneficial for them and the company. When they share their achievements and insights, it reflects positively on your brand. The Art of Engagement: Engaging with your audience is crucial. It's not about selling; it's about starting conversations, understanding needs, and offering value. Why Listen? Discover how to turn your LinkedIn profile into a magnet for opportunities. Learn practical strategies to engage effectively and grow your network. Gain insights into leveraging LinkedIn for personal branding and business growth. Connect with Steve: LinkedIn: https://www.linkedin.com/in/stevewatt/ Seismic website: https://seismic.com/ Timestamps: 0:00 - Intro 0:14 - LinkedIn marketing and employee advocacy 3:39 - Optimizing LinkedIn profiles for success 9:45 - LinkedIn profile optimization for sales and marketing 15:20 - Balancing personal and professional content on LinkedIn 20:12 - LinkedIn growth and marketing strategies 24:50 - The importance of social selling for B2B firms 29:46 - Building reputation and trust through social media 33:03 - Using social media to accelerate existing deals 38:10 - LinkedIn networking strategies for salespeople 41:48 - Social selling and employer branding strategies 49:53 - Social selling and employee advocacy strategies 58:17 - Marketing strategies and Swiss army knives ubscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-... Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/136A3zx... YouTube: / @funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski! Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field. Why listen to this episode? Because it's not just about tech; it's about humanizing it. Wojtek masterfully explains how storytelling and creativity bring life to tech solutions, making them relatable and engaging for customers. He shares anecdotes from his experiences, demonstrating how innovative storytelling has redefined marketing strategies in tech businesses. Key takeaways? First, the significance of understanding your audience. Wojtek emphasizes the need for genuine customer insights to craft compelling narratives. He also highlights the importance of aligning creativity with strategic marketing objectives, ensuring that even the most imaginative campaigns drive real business results. But here's the clincher - Wojtek delves into the art of blending emotion with technology. He illustrates how emotional connections in B2B aren't just possible but are essential for impactful marketing. These insights are backed by real-life examples and data, showing the tangible impact of creative storytelling in tech. 👉 If you're in B2B tech, marketing, or just fascinated by the intersection of creativity and technology, this episode is a goldmine. Prepare to be inspired and learn how to transform your tech narratives into compelling stories that resonate! Timestamps: 0:00 - Intro 0:14 - Creativity and storytelling in B2B tech 6:18 - Marketing strategy and organization size 13:34- Sales and brand strategies in B2B marketing 17:14 - Effective storytelling in advertising 20:58 - Using memes and gifts to understand customers and create effective marketing strategies 28:28 - B2B marketing and sales emotional connections 34:14 - B2B marketing strategies and targeting different audiences 39:03 - Marketing strategies for B2B and B2C companies 44:55 - Measuring success of storytelling videos for B2B tech companies 50:23 - YouTube SEO and content creation for IT companies Follow Wojtek using these links: LinkedIn: https://www.linkedin.com/in/jezowski/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞 In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in visual storytelling within the niche of clean tech. What makes this episode a must-listen? It's the blend of technical know-how and the art of storytelling that Robert brings to the table. We delve into the nuances of digital transformation, where it's not just about software, but a holistic approach encompassing customer support, operational efficiency, and much more. The key takeaway? The intricate balance between technical understanding and artistic presentation. Robert's experiences in transforming complex technical details into compelling stories is a lesson in effective communication and branding. This is vital in an industry where making an impact isn’t just about the technology, but how you narrate its story. But there’s more—we discuss the importance of vertical positioning in marketing, a strategy that Robert swears by. This approach simplifies marketing, selling, and fulfilling your value proposition. It's about carving a unique space in the market and owning it! What sets this episode apart is the real-world examples and data that Robert shares, providing tangible strategies to apply in your business or career. So, if you're keen on understanding the intersection of technology, finance, and marketing in the renewable energy sector, this episode is your gateway to a wealth of knowledge. Timestamps: 0:00 - Intro 0:14 - Clean tech and renewable energy SEO growth strategies 3:31 - Entrepreneurship, marketing, and storytelling in the energy industry 9:04 - Marketing strategy and vertical positioning in consultancy 14:33 - Business models and cash flow in the energy industry 21:43 - Product market fit and pricing strategy 27:12 - Customer insights and product development in the clean tech industry 34:57 - Leveraging LinkedIn for business growth and customer insights 44:36 - Design, storytelling, and interdisciplinary approaches Follow Robert using these links: Crest Creative: https://www.youtube.com/@crestcreative649 LinkedIn: https://www.linkedin.com/in/robertwcross/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing. 🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement​. 🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They shifted from a solely inbound product strategy to embracing both inbound and outbound marketing. This shift was pivotal, highlighting the need for storytelling and broader engagement in the market. 📈 A startling revelation in today's B2B space is the reluctance of marketers to closely associate with revenue generation, often due to fear of being accountable for tangible results. 🔗 The key lies in aligning sales and marketing, ensuring they work in tandem rather than in isolation. This alignment fosters a holistic approach to understanding and responding to the market​. 🔄 We often overlook the importance of iterative processes and customer feedback in marketing. Companies, especially startups, must understand that the customer ultimately decides what works. ​ 🧩 It's crucial to realize that tactics are temporary manifestations of a broader strategy. Thus, aligning tactics with a solid, overarching strategy is vital for long-lasting success. 💡 My Thoughts: In this podcast episode, @Nicky Dibben highlights the need for a marketing renaissance. This renaissance isn't about complicating things but simplifying them, going back to the roots, and understanding that marketing is about connecting your business with your customers in every way possible. 📚 For Further Insights: If you're intrigued by these ideas, dive deeper into the episode. Discover how these insights can transform not just tech startups but any business striving for a genuine connection with its audience. 🚀 Stay tuned, stay insightful. The world of marketing is evolving, and together, we're at the forefront of this thrilling journey. Here are the timestamps: 0:00 - Intro 0:14 - Marketing renaissance and tech startup growth 2:50 - Repeating posts and testing ideas in social media marketing 6:10 - Marketing disconnect and Airbnb's approach to integration 9:11 - Marketing strategies and measurement in B2B sales 13:16 - Aligning sales and marketing efforts for better customer outcomes 16:56 - Marketing strategies and decision-making 19:57 - Content creation for social media platforms 23:47 - Business strategy and alignment 30:20 - Recognizing and addressing business growth challenges through customer communication 37:21 - Mentorship, marketing, and customer connections 40:41 - Marketing strategies and metrics 44:24 - Marketing strategies and customer journey 48:18 - Marketing and sales strategies 51:40 - Transforming tech startups with a focus on business models, marketing, and execution 58:27 - Storytelling in marketing and its impact Follow Nicky using these links: LinkedIn: https://www.linkedin.com/in/nickydibben/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #BusinessStrategy #DigitalTransformation #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #B2BMarketing #Storytelling #LinkedInStrategy

🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking! In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in multinational companies and expertise in finance, unravels how understanding and leveraging financial metrics can drive business success. 🚀 Transforming Financial Data into Strategic Insights Aleksandar shared his journey from a military background to leading finance in the tech industry, emphasizing the importance of adapting and learning continuously. He illustrates how transitioning to strategic financial roles within tech companies equipped him to tackle complex financial challenges and drive growth. 📊 Key Metrics that Matter in B2B SaaS We delve into essential financial metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC), explaining how these figures are not just numbers but vital indicators of a company’s health and growth potential. Aleksandar gives examples of how these metrics, when monitored and analyzed correctly, can reveal opportunities for optimization and scaling. 🔗 LinkedIn as a Catalyst for Professional Growth A fascinating part of the conversation was how Aleksandar leveraged LinkedIn for career advancement and networking. He shared practical tips on optimizing LinkedIn profiles and engaging effectively on the platform, demonstrating how it's been instrumental in his professional growth and success. 🌐 Agile Financial Planning for Today’s Market The discussion also covered the importance of agility in financial planning, especially in the dynamic SaaS landscape. Aleksandar's advice on being proactive and adaptable in financial strategies offers invaluable insights for businesses navigating uncertain markets. 💡 Final Thoughts: A Treasure Trove for Entrepreneurs and Finance Professionals This episode is a must-listen for anyone in B2B SaaS, finance, or looking to upskill in financial strategy. The insights and examples provided by Aleksandar are priceless for understanding the financial intricacies of scaling a business. Here are the timestamps: 0:00 - Intro 0:13 - Financial planning, metrics, and tools for B2B SaaS companies 10:28 - Financial planning and analysis for B2B startups and scale-ups 20:41 - Leveraging LinkedIn for career growth in finance 28:00 - Leveraging LinkedIn for personal branding and content creation 35:31 - Using LinkedIn for marketing and engagement 38:32 - LinkedIn marketing strategies and tactics 44:18 - Live streaming, LinkedIn, and personal branding Follow Aleksandar using these links: LinkedIn: https://www.linkedin.com/in/aleksandar-stojanovic-msc Website: https://fiscallion.io/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy

My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan. In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces. His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders. Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more. 00:00 - Intro 0:14 - Brand building and strategy with a brand strategist 5:30 - B2B brand building and its complexities 10:07 - Branding for B2B companies 16:28 - B2B marketing strategies and differentiation 22:30 - Marketing strategies for small businesses 28:20 - Marketing strategies for small businesses 36:01 - Podcasting, branding, and content creation strategies 41:34 - B2B branding and marketing strategies Follow Stef using these links: Website: letstalkbranding.com YouTube: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM. If you’re on a senior leadership team, you have a ton of expertise. The issue? It’s behind doors. A bigger issue? You’re missing out on opportunities. Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you So when you are: - Attracting talent - Preparing to IPO - Scaling the business - Looking to raise funding - Working on an acquisition You realize: - Your LinkedIn doesn’t match your company - You rely on press & traditional PR to share news - Your circle of influence is smaller than you thought Instead, you could invest in elevating your entire team’s online presence through PERSONAL BRANDING. Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered! In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility. 🔥 The Power of Storytelling in B2B We delved into the art of storytelling and how it can humanize a brand, making it more relatable and engaging to its audience. The discussion reveals how stories, when intertwined with business goals and customer pain points, create a compelling narrative that resonates deeply with the audience. 🌐 Leveraging LinkedIn for Brand Growth LinkedIn emerges as a powerful platform for personal branding, especially in the B2B sector. The episode highlights strategies for effectively using LinkedIn to not only showcase expertise but also to build and nurture valuable professional relationships. 📈 Real Outcomes and Transformative Effects Hear firsthand accounts of how strategic personal branding has led to significant business outcomes, including increased visibility, higher engagement rates, and tangible impacts on sales and growth. ✨ Conclusion: A Must-Listen for B2B Leaders If you're a B2B leader, entrepreneur, or marketer striving to amplify your brand's impact, this episode is a goldmine of insights and practical advice. Don't miss out on learning from one of the best in the industry! 00:00 - Intro 0:15 - Raising company valuation through personal branding for SAS founders 3:50 - strategies and visibility 5:50 - Personal branding for entrepreneurs and founders 12:15 - Marketing strategies and content creation for businesses 18:04 - Company culture and talent attraction 20:43 - Personal branding for founders and sales teams on LinkedIn 26:04 - Content marketing strategies and video production 32:14 - Using storytelling in content creation for founders 34:48 - Merging founders' personal brands with company messaging 40:18 - Company culture, LinkedIn, and entrepreneurship 46:47 - Publishing and marketing for founders Follow Belen using these links: LinkedIn: https://www.linkedin.com/in/belenwagaw/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore. Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating. With over 20 years of experience, he's an entrepreneurial-minded marketing and sales executive with a strong background in team building, sales development, demand generation, paid search, analytics, email marketing, social media, display advertising, and SEO. Here's a sneak peek: 🔗 Aligning Sales & Marketing: The age-old challenge! Rob shed light on bridging these often siloed departments. It's not about parallel paths; it's about creating a single, unified roadmap towards shared goals. Think about it – when these two forces align, magic happens! 🌟 Evolving Buyer Journeys: We talked about understanding the evolving nature of buyer journeys. It’s no longer a linear path; it’s an intricate web of touchpoints. Rob emphasized the need to recognize and adapt to this change for impactful marketing and sales strategies. 💡 Power of Storytelling: Here’s a nugget – it’s all about the story! Crafting compelling narratives around your brand, solutions, and customer successes can significantly elevate your sales and marketing efforts. Remember, people connect with stories, not just features and benefits. 🚀 Innovation in Marketing Tactics: Rob shared some out-of-the-box marketing strategies. From guerilla marketing to leveraging digital platforms, it's about being where your customers are and engaging them in unique, memorable ways. 🤝 Sales as Relationship Building: Moving away from transactional to relational – that's where the focus should be. Sales are not just about closing deals; it’s about building trust and rapport. This perspective shift can be a game changer in how you approach potential clients. 💼 Change Management in Sales Processes: Adaptability is key in today’s dynamic market. Embracing change, whether in technology adoption or process transformation, is crucial for staying relevant and ahead of the curve. 📈 Measuring Success Beyond Numbers: It’s not just about hitting targets; it’s about creating sustainable and meaningful growth. Rob highlighted the importance of looking at the bigger picture, focusing on long-term relationships rather than short-term gains. This episode is a treasure trove of insights for anyone looking to revolutionize their approach to marketing and sales. Dive into the full conversation for a comprehensive understanding! 00:00 - Intro 0:14 - Aligning marketing, sales, and customer success 3:06 - Marketing strategies and tactics 9:54 - Sales and marketing alignment for business growth 14:56 - Digital transformation in field operations 20:49 - Change management and digital transformation in the moving industry. 25:10 - Aligning marketing and sales efforts for successful lead generation 31:37 - Company culture, communication, and recognition 37:18 - Sales and marketing alignment for a B2B software company Follow Rob using these links: LinkedIn - https://www.linkedin.com/in/robfreedman/ Zuper website - https://www.zuper.co/field-service-management-software Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/