Sell more of your offer with content
Content Sparring is a 1:1 content creation program that’s helped dozens of solopreneurs & founders grow their reputation and business with content.
You’re an expert at what you do, and you have a great offer, but...
Your content feels more like a passion project than a marketing initiative
You’ve taken all the writing courses but nothing seems to make a difference
You’re posting consistently and barely getting any inbound leads
You've got years of experience.
Deep insights. Real results. And a great offer.
But when you sit down to create content?
It feels like your expertise is working against you.
Sound familiar?
You know your stuff inside and out, but your content feels stale.
You can’t figure out how to use it to drive traffic to your offer.
You know content is the key to making more money, but you can’t unlock the f*cking door.
You need an experienced partner in your corner who can:
Challenge your thinking
Strengthen your ideas
Sharpen your message
Turn your expertise into frameworks
And help you turn content into sales
Your expertise isn’t the problem.
You simply need a content partner in your corner.
Here’s the process we’ll use to fix these content problems…
First, we plan it out.
We dig until we find the roots.
We’ll get on the same page about your audience and core competency.
Then make a plan for how we’ll make your audience’s problems (and your solution) highly visible.
No more creating in isolation. Just focused collaboration for how we’ll turn your ideas into impact.
Then, we start writing & posting sh*t.
We create and debate together.
This isn't about theory. We'll work together live, transforming your content piece by piece.
There is nothing better than having your ideas challenged in real-time for the sake of writing clear, compelling, resonant content. Co-creation is transformative.
We’ll spar back and forth until we’re happy. Then, you post.
Next, we track signals.
Each session fuels your content engine.
The way you market the problem will evolve based on:
How your audience talks about the problems you’re marketing
Real feedback from your clients
We’ll look at recent signals in each session to make sure we’re creating content that’ll make the biggest business impact.
Ready to get your mojo back?
Be like Tommy.
Hey, I’m Erica. After 4.5 years as Head of Content, I left to work directly with solopreneurs and founders.
The people I work with are true experts at what they do, but struggle to translate that expertise into content that consistently drives business.
Maybe you’ve lost your creative touch, feel a bit burned out on content creation, are eager to update an old project, start a new one, try a new medium, or are simply craving a collaborative partner.
I created this program because co-creating with an expert is the best way to break through the content plateau.
You don’t have to feel stuck under a pile of “is this going to make a business impact?” woes a minute longer.
Ready to start sparring? (No punches have been thrown in sparring sessions, but never say never…)
Learn more about your Sparring partner…
Want to see me in action?
Check me out on The Cutting Room with Tommy Walker where you can see my editing process in action.
Frequently asked questions.
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$2000/month for four 1:1 Content Sparring sessions.
Additional asynchronous support is priced based on scope.
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Once a week for 60 minutes.
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Flexible month-to-month contract. 30 day notice to cancel.
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No, as long as you have content you're producing for yourself, we can work together.
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For custom coaching inquiries, email me at erica@ericaschneider.me.
