Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series‪)‬ The Marketing Millennials

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
Follow Ross:
LinkedIn: linkedin.com/in/rosssimmonds
Twitter: https://twitter.com/TheCoolestCool
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:
00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value