Thought Leadership Isn't a Content Type With Tracey Wallace The Notorious Thought Leader

Thought leadership is another popular buzzword in the B2B marketing space. But even though it’s a buzzword floating around, it’s still critical for business growth. And very few companies know how to approach it. In this episode, Tracey Wallace, the Director, Content Strategy at Klaviyo, joins Erin to share her perspectives on what thought leadership means. Tracey pinpoints what it takes for an individual to be considered a thought leader. And she also outlines how thought leadership and...