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2025’s Love Letter to Podcasting | the way to think about branded podcasts

Share Your Genius
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30 views 1 month ago Wait For It
Welcome to the inaugural episode of Wait For It, our annual love letter to podcasting. I’m your host, Rachel Elsts Downey, founder of Share Your Genius, and if there’s one thing I know, it’s this: Podcasting isn’t just content. It’s connection. In this episode, we’ll reflect on where podcasting has been, where it’s headed, and why it still matters. We’ll break down the stats shaping the industry, the trends that actually move the needle, and—most importantly—the one thing that will always set the best podcasts apart: the ability to create real, human connection. Because it’s never just a podcast. It’s a trust-builder. A conversation-starter. A business accelerator. So wait for it... because I think you’re going to love what you’re about to hear. (00:00) wait for it… (01:44) The birth of Share Your Genius (06:23) 3 Stats Recapping the Podcast Industry in 2024 (10:59) 3 Trends Shaping the Future of Podcasting (17:35) Show vs. Feed: Choosing Your Podcast Strategy (23:25) Maximizing Your Podcast Strategy (25:53) The Heartbeat of Your Brand (26:34) How does this all come together? ...more
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2025’s Love Letter to Podcasting | the way to think about branded podcasts
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30Views
Feb 142025
Welcome to the inaugural episode of Wait For It, our annual love letter to podcasting. I’m your host, Rachel Elsts Downey, founder of Share Your Genius, and if there’s one thing I know, it’s this: Podcasting isn’t just content. It’s connection. In this episode, we’ll reflect on where podcasting has been, where it’s headed, and why it still matters. We’ll break down the stats shaping the industry, the trends that actually move the needle, and—most importantly—the one thing that will always set the best podcasts apart: the ability to create real, human connection. Because it’s never just a podcast. It’s a trust-builder. A conversation-starter. A business accelerator. So wait for it... because I think you’re going to love what you’re about to hear. (00:00) wait for it… (01:44) The birth of Share Your Genius (06:23) 3 Stats Recapping the Podcast Industry in 2024 (10:59) 3 Trends Shaping the Future of Podcasting (17:35) Show vs. Feed: Choosing Your Podcast Strategy (23:25) Maximizing Your Podcast Strategy (25:53) The Heartbeat of Your Brand (26:34) How does this all come together?
2 episodes
Wait For It
Share Your Genius

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Share Your Genius