Hotjar

An 8-step guide to conducting empathetic (and insightful) customer interviews

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An 8-step guide to conducting empathetic (and insightful) customer interviews

Regular Expressions: Hotjar's Approach to Fortifying Security

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Regular Expressions: Hotjar's Approach to Fortifying Security

Modernizing Hotjar's architecture for a faster flow of value

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Modernizing Hotjar's architecture for a faster flow of value

5 surprising website experience benchmarks

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5 surprising website experience benchmarks

Product Messaging Masterclass With Hotjar's Product Marketing Lead

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Product Messaging Masterclass With Hotjar's Product Marketing Lead

How to Use the Hotjar-AB Tasty Integration: 3 Powerful Use Cases

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How to Use the Hotjar-AB Tasty Integration: 3 Powerful Use Cases

Content performance comparison: results from a human vs. AI content marketing experiment

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Content performance comparison: results from a human vs. AI content marketing experiment

An 8-step guide to conducting empathetic (and insightful) customer interviews in mid-market companies

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An 8-step guide to conducting empathetic (and insightful) customer interviews in mid-market companies

7 stats that prove user-centric websites win for mid-market companies in 2024 (with tips on how to improve UX)

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7 stats that prove user-centric websites win for mid-market companies in 2024 (with tips on how to improve UX)

8 ways to improve feature adoption in mid-market companies (with strategies and metrics for success)

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8 ways to improve feature adoption in mid-market companies (with strategies and metrics for success)

Unlocking consumers' industry-specific design expectations

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Unlocking consumers' industry-specific design expectations

Hotjar vs. PostHog: which one should you choose?

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Hotjar vs. PostHog: which one should you choose?

7 stats that prove user-centric websites win in 2024 (with tips on how to improve UX)

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7 stats that prove user-centric websites win in 2024 (with tips on how to improve UX)

8 ways to improve feature adoption (with strategies and metrics for success)

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8 ways to improve feature adoption (with strategies and metrics for success)

7 ways real teams use Hotjar for growth (and how you can, too)

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7 ways real teams use Hotjar for growth (and how you can, too)

How to instantly transcribe user interviews-and swiftly unlock actionable insights

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How to instantly transcribe user interviews-and swiftly unlock actionable insights

5 tips to recruit user research participants that represent the real world

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5 tips to recruit user research participants that represent the real world

What makes a great product manager: a guide for top-performing teams

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What makes a great product manager: a guide for top-performing teams

The ultimate HOTSAUCE roundup

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The ultimate HOTSAUCE roundup

Data-driven vs. data-informed decision-making: which should your product team use?

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Data-driven vs. data-informed decision-making: which should your product team use?

Introducing Hotjar Dashboards: Your New Command Center

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Introducing Hotjar Dashboards: Your New Command Center

Design a homepage that delights your users in 9 easy steps (with tips and examples)

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Design a homepage that delights your users in 9 easy steps (with tips and examples)

The anatomy of a stellar website: the dos and don'ts of design

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The anatomy of a stellar website: the dos and don'ts of design

8 ways to improve UX design with AI (and which tools to use)

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8 ways to improve UX design with AI (and which tools to use)

5 UX mistakes that will make your visitors click the 'back' button

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5 UX mistakes that will make your visitors click the 'back' button

Lean UX: definition, process, and a detailed case study

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Lean UX: definition, process, and a detailed case study

The exact customer-driven methodology Drift used to grow from 0 to 70k customers in 4 years

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The exact customer-driven methodology Drift used to grow from 0 to 70k customers in 4 years

Mastering the art of prioritization: how Hotjar decides what to work on next

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Mastering the art of prioritization: how Hotjar decides what to work on next

A Year In Review: How Hotjar Revolutionized Its Suite For Users In 2023

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A Year In Review: How Hotjar Revolutionized Its Suite For Users In 2023

How 400+ beta readers helped us write our best content (PS: you can do the same)

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How 400+ beta readers helped us write our best content (PS: you can do the same)

How to discover what your users want to read (so you can write it for them)

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How to discover what your users want to read (so you can write it for them)

How to Use Funnel Analysis to Boost Conversions

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How to Use Funnel Analysis to Boost Conversions

Turning your career around: the real-life stories of 7 Hotjar team members

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Turning your career around: the real-life stories of 7 Hotjar team members

Learn from real users: get started with website usability testing today

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Learn from real users: get started with website usability testing today

Open-ended questions vs. close-ended questions: examples and how to survey users

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Open-ended questions vs. close-ended questions: examples and how to survey users

"Guys": the new 4-letter word (and how we tried to say it less)

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"Guys": the new 4-letter word (and how we tried to say it less)

Putting our core values to work: a letter to our community

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Putting our core values to work: a letter to our community

70+ examples of core company values & how they shape your culture

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70+ examples of core company values & how they shape your culture

How we're using non-gated content for trust and growth at Hotjar

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How we're using non-gated content for trust and growth at Hotjar

An expert's advice on successful customer-centric marketing

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An expert's advice on successful customer-centric marketing

Coming in hot: the power of first impressions

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Coming in hot: the power of first impressions

5 strategies for reducing ecommerce bounce rate

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5 strategies for reducing ecommerce bounce rate

Hotjar's approach to privacy

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Hotjar's approach to privacy

Hanging out in the Mediterranean: How Hotjar does remote team meetups

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Hanging out in the Mediterranean: How Hotjar does remote team meetups

The Passion Fallacy (or: why you need more than 'passion' to be successful)

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The Passion Fallacy (or: why you need more than 'passion' to be successful)

8 skills you need to become a UX design rockstar

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8 skills you need to become a UX design rockstar

Retrospective template for remote teams [free Agile template]

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Retrospective template for remote teams [free Agile template]

What kind of product creator are you: facilitator, peddler, entertainer, or dealer?

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What kind of product creator are you: facilitator, peddler, entertainer, or dealer?

How to learn who your (new) customers are: a coffee break with Moonpig.com [🎥]

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How to learn who your (new) customers are: a coffee break with Moonpig.com [🎥]

Form design: 10 tips on how to design a form that brings in conversions

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Form design: 10 tips on how to design a form that brings in conversions

GHow to go to market quickly and fail fast

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GHow to go to market quickly and fail fast

How to optimize your marketing funnel for the customer journey

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How to optimize your marketing funnel for the customer journey

The quest for better collaboration: principles, cheatsheets, and 10+ tools we use at Hotjar

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The quest for better collaboration: principles, cheatsheets, and 10+ tools we use at Hotjar

How we're building a world-class engineering team to create cutting-edge products

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How we're building a world-class engineering team to create cutting-edge products

16 UX and optimization must-reads

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16 UX and optimization must-reads

The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

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The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

How product teams can instantly streamline their workflow with Hotjar's integrations

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How product teams can instantly streamline their workflow with Hotjar's integrations

Remote onboarding: a guide for newly-remote teams [from a People Ops Specialist]

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Remote onboarding: a guide for newly-remote teams [from a People Ops Specialist]

Hotjar Features Spotlight: What Is The Dashboard?

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Hotjar Features Spotlight: What Is The Dashboard?

Leading a (newly) remote engineering team: important tips for overcoming virtual team challenges

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Leading a (newly) remote engineering team: important tips for overcoming virtual team challenges

6 steps to creating testimonials that drive sales (and don't suck)

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6 steps to creating testimonials that drive sales (and don't suck)

What Is Exit-Intent and Why Do You Need Pop-up Surveys?

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What Is Exit-Intent and Why Do You Need Pop-up Surveys?

3 reasons why customers leave Hotjar (and how we found out)

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3 reasons why customers leave Hotjar (and how we found out)

Qualitative vs. quantitative user research: the answers you will (and won't) get from each

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Qualitative vs. quantitative user research: the answers you will (and won't) get from each

How to analyze survey data and get to know your customers (without any headaches)

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How to analyze survey data and get to know your customers (without any headaches)

Our approach to privacy (2019 and beyond)

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Our approach to privacy (2019 and beyond)

The Humans Strike Back: why it's time to put people first - in tech, in marketing, in everything

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The Humans Strike Back: why it's time to put people first - in tech, in marketing, in everything

6 ways remote teams can use Hotjar to understand their users

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6 ways remote teams can use Hotjar to understand their users

Product Marketing: A Complete Guide

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Product Marketing: A Complete Guide

The 15 best website survey questions to ask users

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The 15 best website survey questions to ask users

Psychographics and personas: how to get to the truth about why people buy

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Psychographics and personas: how to get to the truth about why people buy

Start collecting data fast with these easy Hotjar integrations

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Start collecting data fast with these easy Hotjar integrations

5 Key Questions to Ask Customers When Selling a Product

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5 Key Questions to Ask Customers When Selling a Product

How to create landing page tests that increase conversions

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How to create landing page tests that increase conversions

The complete guide to exit-intent surveys

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The complete guide to exit-intent surveys

3 lessons from Bill Macaitis on building a customer-centric culture

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3 lessons from Bill Macaitis on building a customer-centric culture

How to spot and analyze rage clicks to understand customer behavior and improve UX

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How to spot and analyze rage clicks to understand customer behavior and improve UX

7 Hotjar features you may not know about

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7 Hotjar features you may not know about

The Hotjar story (part 1) – from idea to 60,000 beta signups in 6 months

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The Hotjar story (part 1) – from idea to 60,000 beta signups in 6 months

How to set up an e-commerce post-purchase survey in 7 steps

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How to set up an e-commerce post-purchase survey in 7 steps

A 5-minute guide to cloud hosting for startups and web designers

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A 5-minute guide to cloud hosting for startups and web designers

7 Heatmaps, Recordings, and Feedback Features You May Not Know About

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7 Heatmaps, Recordings, and Feedback Features You May Not Know About

How to analyze open-ended questions in 5 steps [template included]

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How to analyze open-ended questions in 5 steps [template included]

Hotjar vs Lucky Orange

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Hotjar vs Lucky Orange

BACK TO GUIDES What are customer insights and how do you track them? Definition, types, and examples

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BACK TO GUIDES What are customer insights and how do you track them? Definition, types, and examples

Understand how users behave on your site, what they need, and how they feel, fast.

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Understand how users behave on your site, what they need, and how they feel, fast.

Customer behavior: how to create a cohesive omnichannel experience in the buying process

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Customer behavior: how to create a cohesive omnichannel experience in the buying process

How we optimized perceived performance to improve our KPIs: a Hotjar case study

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How we optimized perceived performance to improve our KPIs: a Hotjar case study

6 Strategies to Write High-Ranking User-Centric Content

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6 Strategies to Write High-Ranking User-Centric Content

Data Analysis: A Complete Guide for Marketers

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Data Analysis: A Complete Guide for Marketers

A Comprehensive Guide to Market Research: 4 Proven Methods

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A Comprehensive Guide to Market Research: 4 Proven Methods

7 Ways to Use AI to Improve User Interviews in 2023

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7 Ways to Use AI to Improve User Interviews in 2023

How to improve your online reputation to acquire more users and customers

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How to improve your online reputation to acquire more users and customers

5 ways to overcome resistance and maximize opportunities

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5 ways to overcome resistance and maximize opportunities

6 traits of top marketing leaders (and how to cultivate them in yourself)

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6 traits of top marketing leaders (and how to cultivate them in yourself)

How Hotjar Uses Hotjar for Interaction Design

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How Hotjar Uses Hotjar for Interaction Design

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