Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.

Do you know *exactly* which customers to target and what fuels their buying decisions? If not, growth will always feel painfully slow. I can help. Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned). Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn? Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers. After all... whoever gets closer to the customer wins.

I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people. I write about modern day marketing, brand building, content distribution, and content marketing.

Experienced marketing professional with a proven track record of driving business results through conversion-driven marketing campaigns, sales and marketing alignment, and demand generation initiatives.

I am an unconventional person. A data geek that loves to help businesses thrive. A nerdy dad that loves sports and Star Wars. I really just want the world to be a bit kinder to one another.

I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company. I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️

I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel. It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities. I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently. Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView. My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)

Find me on Twitter if you actually want to connect → @coreyhainesco (twitter.com/coreyhainesco) All my current projects can be found on my personal site → coreyhaines.co