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Katelyn Bourgoin
Katelyn Bourgoin Claimed

Katelyn Bourgoin

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CEO of Customer Camp // Stop Guessing. Market Smarter.

Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

Featured content

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Article
Mere Exposure Effect 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
Twitter Thread System **Free Template**
Toolkit
🧃
How crafty marketers use buying triggers to outsmart their competition
Article
Customer Camp Claimed Customer Camp
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar

Most engaged

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Article
🧃
How crafty marketers use buying triggers to outsmart their competition
Article
Customer Camp Claimed Customer Camp
🧃
How to Use the Trigger Technique
Case Study
Customer Camp Claimed Customer Camp
Twitter Thread System **Free Template**
Toolkit
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode
Customer Camp Claimed Customer Camp
3 Dirty Little Secrets We Marketers Don't Want You To Know
Article
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar
🧃
Market Bubbles
Article
Customer Camp Claimed Customer Camp
Stop Selling Courses & Start Selling These
Report
🧃
The Framing Effect
Article
Customer Camp Claimed Customer Camp

Latest Content

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Article
The Labour Illusion 🧠 Why We Buy
Article
Unusually Awesome Social Proof 🧠 Why We Buy
Article
Fundamental Attribution Error 🧠 Why We Buy
Article
Price Anchoring 🧠 Why We Buy
Article
Regret Aversion 🧠 Why We Buy
Article
Marketing's Job To Be Done with Katelyn Bourgoin - Barry O'Reilly
Podcast Episode
🧃
How to Use the Trigger Technique
Case Study
Customer Camp Claimed Customer Camp
Taste
Article
Customer Camp Claimed Customer Camp
Galatea Effect
Article
Customer Camp Claimed Customer Camp
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Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

34
articles
1
case study
43
podcast episodes
1
report
1
toolkit
3
videos
5
webinars
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