Katelyn Bourgoin
CEO of Customer Camp // Stop Guessing. Market Smarter.

Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

Featured content

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Sep 27, 2022
Article
Mere Exposure Effect 🧠 Why We Buy
Apr 05, 2022
Article
Twitter Thread System **Free Template**
May 03, 2022
Toolkit
🧃
How crafty marketers use buying triggers to outsmart their competition
Sep 29, 2021
Article
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Apr 05, 2022
Webinar

Most engaged

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Sep 27, 2022
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The State of the B2B Podcast Listener
Sep 18, 2023
Report
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How crafty marketers use buying triggers to outsmart their competition
Sep 29, 2021
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5 Best Examples Of User Personas
Mar 07, 2023
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5 Best Examples Of User Personas
Jul 20, 2023
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Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Apr 08, 2023
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Twitter Thread System **Free Template**
May 03, 2022
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How to Use the Trigger Technique
Jun 15, 2022
Case Study
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The Ultimate Guide to Buying Triggers
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eBook
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How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Mar 07, 2022
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How to improve your online reputation to acquire more users and customers
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The State of the B2B Podcast Listener
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How this creator grew her email list 5x with sponsorships and referrals
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3 WAYS COGNITIVE BIASES ENHANCE CUSTOMER RETENTION
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How to use ConvertKit's Paid Recommendations to grow your income and email list
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5 Best Examples Of User Personas
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Uncover why your customers 'truly' buy
Jun 30, 2023
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The Real Reason Your Customers Buy with Bob Moesta
May 04, 2023
Podcast Episode
How To Pitch Your Business So Mark Cuban Invests with Dan Martell
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How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz
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Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

45
articles
1
case study
1
ebook
61
podcast episodes
2
reports
1
toolkit
5
videos
7
webinars