It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.

On this episode of Customer Show, Louis and Katelyn discuss:

How to uncover what makes you unique
Why most positioning books are BS (and what to do instead)
The formula for becoming Radically Different

And so much more