Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.

On this episode, Katelyn and Rebecca discuss:

Why Not All Customer Are Created Equally
How To Design Research Experiments (The Right Way)
How To Create Negative and Anti Customer Personas

And So Much More!