Brett McGrath
Brett McGrath Claimed

Brett McGrath

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VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors

I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.

I write about modern day marketing, brand building, content distribution, and content marketing.

Featured content

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The State of Gated vs Ungated Content
Report
The Friday Concentrate #3: Making Content a Product at Your Company
Article
Modern Day Marketer: The 3 Axioms of Content Marketing with Tommy Walker of The Content Studio
Podcast Episode
Modern Day Marketer: How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing
Podcast Episode
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The Friday Concentrate #1: We're Moving Our Newsletter to The Juice
Article
The Power of the People First and Logos Later Mindset
Article
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Modern Day Marketer: How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal
Podcast Episode
Modern Day Marketer: How to Distribute Your Content in Communities the Right Way with Katarina Andrejević of Userlist
Podcast Episode
Modern Day Marketer: How SaaS Founders Should Think About Community with Jared Robin of RevGenius ‍
Podcast Episode
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Use Content Distribution to Drive Revenue with The Juice's HubSpot Integration
Article
What Smarter Distribution Means for Marketers
Article
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Modern Day Marketer: Content Distribution Live is Hitting the B2B Marketing Scene
Podcast Episode
Launching Content Distribution Live: A New Virtual Event Series from The Juice
Article
The Juice Launches Smarter Distribution
Article
Modern Day Marketer: How We Prepare for Launch Week at The Juice
Podcast Episode
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Modern Day Marketer: Finding the Balance Between AI Generated Content and Content Marketing with Meghan Keaney Anderson of Jasper
Podcast Episode
Modern Day Marketer: We're Throwing a Digital Event This Week and You Should Come
Podcast Episode
Modern Day Marketer: How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders
Podcast Episode
Modern Day Marketer: Steps We can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic
Podcast Episode
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How to Answer "What's the ROI of Our Content Marketing Program?" [Digital Event]
Article
Modern Day Marketer: What We're Learning From Our Customers About Content Marketing with Kat John
Podcast Episode
Modern Day Marketer: Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia
Podcast Episode
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Modern Day Marketer: Why We're Hosting Product Roadmap Live with Chris Vannoy
Podcast Episode
Modern Day Marketer: Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse
Podcast Episode
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Modern Day Marketer: How We Hit Milestones and Created Momentum in the B2B Marketing World
Podcast Episode
Finding Marketing Therapy By Hosting a Podcast and Launching a New Newsletter
Article
Analyzing 2022's highest-performing content pieces on The Juice featuring Elizabeth Irvine
Podcast Episode
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It's Time to Experiment With Content Distribution FastPass
Article
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The Juice Launches Category Pages, Powered by G2, to Help Buyers Make Better and More Informed Decisions
Article
Why Showing Your Work is a Trait of the Modern Day Marketer
Article
Helping Shrink the Sea of B2B Content One Follow at a Time
Article
How Modern Day Marketers Collaborate On Events  | The Juice
Article

Most engaged

🧃
The State of Gated vs Ungated Content
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The State of the B2B Podcast Listener
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The State of the B2B Podcast Listener [Report is Live]
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3 Most Bookmarked Articles by Brand Marketers on The Juice
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So Effing Ordinary: I Am Begging You to Create More Interesting SEO Content
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The Friday Concentrate #3: Making Content a Product at Your Company
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Top 5 Resources for Marketers on The Juice for June
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Modern Day Marketer: How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control
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The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
eBook
The State of the B2B Podcast Listener
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Latest Content

🧃
Modern Day Marketer: How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal
Podcast Episode
8 Branded Podcast Marketing Mistakes You're Probably Making
Article
Modern Day Marketer: How to Distribute Your Content in Communities the Right Way with Katarina Andrejević of Userlist
Podcast Episode
The Friday Concentrate #5: Why Data Democratization Matters and the Impact on GTM
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🧃
The State of Gated vs Ungated Content
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Modern Day Marketer: How SaaS Founders Should Think About Community with Jared Robin of RevGenius ‍
Podcast Episode
The Friday Concentrate #4: How to Get Your Company to Give a Damn About Content Marketing
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Modern Day Marketer: How to Connect When Writing for a New Persona with Sam Holzman of Spiff
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The State of the B2B Podcast Listener
Webinar
The State of the B2B Podcast Listener [Report is Live]
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158
281
2023 HubSpot Inbound 2023 HubSpot Inbound
Playlist
Content Distribution 101 Content Distribution 101
Playlist
No Fluffs Given No Fluffs Given
Playlist

I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.

I write about modern day marketing, brand building, content distribution, and content marketing.

158
articles
1
ebook
1
infographic
281
podcast episodes
2
reports
6
videos
12
webinars