This article discusses the concept of "smarter distribution" in marketing and how it can help marketers to improve their reach and engagement with customers. The reader will learn about:

-The importance of understanding the target audience and their behavior to identify the most effective channels and tactics for reaching them
-The need for a holistic approach to marketing that aligns messaging, branding, and design across all channels
-The significance of ongoing optimization and measurement to ensure that campaigns are continually improving and delivering better results.