This article explores the shift from traditional content creation to modern-day content distribution in B2B marketing. The outdated approach of content factories is no longer sustainable in today's market, as companies prioritize quality over quantity.
You will learn:
- Why the traditional approach of content creation is becoming less effective in today's market and the challenges businesses face when trying to create and distribute large amounts of content.
- The benefits of modern-day content distribution, including its cost-effectiveness and ability to generate better results, and the different types of content distribution channels available for businesses to choose from.
-Practical steps for implementing a modern content distribution strategy, such as creating high-quality content and utilizing various distribution channels to get the content in front of the right people.

This article discusses the downsides of vanity metrics and how to invest in modern content distribution to improve your content syndication program. You will learn:

- The limitations of vanity metrics in measuring content syndication program success
- The benefits of modern content distribution in expanding reach and engagement
- Tips for optimizing content distribution to improve ROI and achieve better results

Since 2017, John Bonini has been the Director of Marketing at Databox, a dashboard performance tool. He's also the creator of Some Good Content, offering content marketing consulting, updating a content job board, and fostering a community of content professionals. Today, John differentiates "link distribution" and "content distribution." Rather than tirelessly running on the content hamster wheel and publishing as many new pieces as possible, he encourages marketers to distribute quality content in a more intentional, educational, multi-purpose way.

This article discusses the importance of investing in content distribution in 2023. The reader will learn about:

- The challenges of content distribution in today's digital landscape and how investing in distribution can help overcome these challenges
- The benefits of a multi-channel approach to content distribution, including using email, social media, paid advertising, and other channels to reach a wider audience
- Strategies for optimizing content distribution, such as using data and analytics to track performance, focusing on high-performing channels, and continually experimenting and refining distribution tactics to improve results.

In this article Brett McGrath, VP of Marketing at The Juice shares why content distribution was a major influence on him taking his job a year ago and what he is learning about content distribution from Modern Day Marketers.

Join Brett McGrath, VP of Marketing at The Juice, for a discussion with Jeff Coyle on the rise and fall of content factories and how being proactive with your content can lead to breakthroughs for your brand. Learn how to elevate your high-quality content with the right distribution strategy.

We're kicking off the series with Justin Simon, Content Strategy Consultant who helps brands promote more content, connect with their audience, and attract more customers. We'll explore how to multiply your ROI without spending hours on promotion. He'll share how to get started with a distribution first approach and what the results could mean for you.

Changes outside of the marketer's control have caused a pullback of resources, headcount, and support for many marketing teams. Marketers are being asked to do more with less and goals are bigger than ever before. The content marketing programs that we've built to get attention, drive awareness, create interest, and establish trust are being scrutinized because of the struggle to tie that work to revenue related outcomes. Instead of scrambling to answer the question, "What's the ROI of our content marketing program?" it's time to start communicating with conviction about content marketing's impact on the bottom line.

In this event, Sangram Vajre (Co-founder, CEO - GTM Partners), Thomas Peham (VP of Marketing - Storyblok), Nate Turner (Co-founder, CEO - Ten Speed), and Amrita Mathur (VP of Marketing - Superside) discuss how marketers can escape the endless cycle of digging for credit to prove the value of our content program. This discussion gives actionable advice on how to communicate content's impact on your company's revenue goals.

This event features individual breakouts where the speakers address a specific topic connected with Content ROI and allows for Q&A.

ContentsMain TakeawaysResourcesWebsite & Social Media LinksVideoTranscript Main Takeaways Resources Website & Social Media Links Video Transcript Alan: Hello. Hello everyone. It's so nice to have you Brett, and welcome to the show. Brett: Alan, thanks for having me. I have been looking forward to this conversation all day. Alan: . so we're gonna dive deeper [...]

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses.