Jay Acunzo
Podcast Host, Unthinkable | Author, Speaker, Tinkerer

I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.

It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.

I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.

Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.

My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)

Featured content

What's with the asterisk?
Sep 22, 2021
Article
How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work
Oct 22, 2021
Article
The Most Efficient, Effective Creative Team in B2B: Inside ProfitWell's Recur Studios
Mar 22, 2022
Article
Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Feb 22, 2022
Article

Most engaged

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The Friday Concentrate #2: How to Make a Newsletter That's More Than a Marketing Thing
Sep 08, 2025
Podcast Episode
🧃
B2B Podcast Metrics Benchmarks 🎙️
Sep 23, 2025
Article
To create more memorable work, act like an explorer, not an expert
Sep 22, 2021
Article
5 tips for growing an engaged audience (ft. top creators)
May 15, 2023
Article
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The Hidden Storytelling Approach
Jan 27, 2023
Podcast Episode
Marketers: We're Sharing Our Content Backwards
Oct 27, 2020
Article
Dear Marketing Leaders: Content Creators Are Not Your Line Cooks
Sep 22, 2021
Article
People who don't know you
Sep 22, 2021
Article
15 experts creating the simpler, smarter, better future of social media marketing
Jun 21, 2023
Article
One Move to Make the Work Better
Sep 23, 2022
Article

Latest Content

Neen James: how to create visual frameworks to elevate your business
Sep 23, 2025
Article
🧃
B2B Podcast Metrics Benchmarks 🎙️
Sep 23, 2025
Article
🧃
The Friday Concentrate #2: How to Make a Newsletter That's More Than a Marketing Thing
Sep 08, 2025
Podcast Episode
How Stories Happen: Podcasting's top researcher Tom Webster on how to tell the stories of numbers
Aug 23, 2025
Podcast Episode
Resonance Over Reach: Part 1-Turn Your Expertise into a Powerful Premise You Own
Aug 23, 2025
Article
How Stories Happen: The author of my favorite book on storytelling, Jessica Abel
Aug 23, 2025
Podcast Episode
How Stories Happen: Mark Schaefer on stories to create urgency in your audience
Aug 23, 2025
Podcast Episode
Resonance Over Reach: Part 2-The 3 Pieces of a Clear, Memorable, Differentiated Message
Aug 23, 2025
Article
Don't Be the Best; Be Their Favorite
Aug 23, 2025
Article
Understanding this one thing about communication makes you far better
Jul 23, 2025
Article
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I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.

It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.

I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.

Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.

My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)

515
articles
1
event session
1
infographic
395
podcast episodes
9
videos