Resonance Over Reach: Part 2-The 3 Pieces of a Clear, Memorable, Differentiated Message
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13 min read
Resonance Over Reach: Part 2-The 3 Pieces of a Clear, Memorable, Differentiated Message

⏪ Last time, in part 1, I wrote about how to connect with your audience without shouting into the storm by turning your expertise into an influential idea. ​Read more about premise development and the XY premise pitch.​ ⏩ Today, in part 2, how to message your premise in a way that gets buy-in fr

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