We sacrificed content's soul for bigger numbers.

Leads, traffic, uniques... each a weapon involved in the gradual death of risk-taking.

We use the toolbox they issued to us in 2010, and get to work. Autoresponders, ebooks, webinars, blogs, and explainer videos.

Low risk, best practiced and benchmarked, easy to measure success.

But what if we did the Unthinkable? What if we threw the rulebook out the window and redefined success?

Instead of traffic, shares.

Comments.

Likes.

Email replies.

Signs of life.

Resonance.

What if we cared more about the process than the results?

What if we dared to invest our creative energy into creating something that could never exist without us.

These are the themes ‪@JayAcunzo‬, founder of Unthinkable Media explores on his Unthinkable podcast, newsletter, and social media accounts.