I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato. I write mainly at alexbirkett.com.

The majority of my time is spent as husband to a beautiful wife and father to two little boys and a dog. Other fun facts: I love the color grey. I hate onions. I believe marketing should be responsible for generating revenue. I have an unhealthy obsession with my weighted blanket. B2B should copy B2C whenever possible. I have an abnormally large appetite for all things military history. I love the challenges of scaling revenue at high-growth, venture backed software companies. Chief Marketing Officer I serve the marketing team at Lessonly, a training and enablement software company based in Indianapolis, IN. The team consists of amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, an acquisition by one of the largest software companies in the world to drive revenue at Lessonly. Published Author I'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries. Marketing and Digital Trends Speaker I've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management. Other I've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.

Selling with buyers (not to them) is my jam 🤟🏼 If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do. That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings — not sales meetings — when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you. About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs 🐾

Carrying 10+ years of SaaS sales experience, Alexine Mudawar is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. She serves as CEO of Women in Sales with a focus on elevating, empowering, and promoting women within the sales profession. She’s been recognized as a LinkedIn Top Sales Voice, Salesforce Top Sales Influencer, and Crunchbase Most Influential Women in Sales.

🎭 I'm a theatre geek turned teacher turned sales leader. 💡 I believe that amazing people are the key to success in any organization, and I strive to surround myself with individuals I can constantly learn from (Always Be Learning is the new Always Be Closing!). 🌱 I'm passionate about coaching and developing my team members to reach their full potential, and I dream of building orgs that provide unparalleled growth for everyone involved. 🍸 On the side, I do improv, love a good cocktail (Last Words & Paper Planes, please!), and am fueled by travel and world exploration. && We're hiring on our team — if you love working with humble, curious, compassionate, amazing individuals, send me a DM and let's talk about the opportunities at Reprise!

As Content Marketing Director at Terminus, I'm leading, orchestrating, writing, and/or designing strategic content marketing that powers all stages of the sales funnel. Areas of focus include: SEO, blog, email signature marketing, ebooks, reports, and web. 🏆 2021 TechPoint Tech 25 🏆 2020 Terminus DRIVE Award Winner 🏆 2019 "Sigstar" Employee of the Year 🏆 2019 Killer Content Award Winner for "Best Customer Lifecycle" Campaign 🏆 2019 Killer Content "B2B's Choice Award" Winner ✅ Named One of B2B Marketing Exchange's "19 B2B Marketers To Follow In 2019" 🏆 2018 ABMie Award Winner for "Best Pipeline Acceleration" Campaign Tech stack experience (current and/or previous): Adobe Creative Suite, Final Cut Pro, Wordpress, Google Analytics, Keyword Planner, Search Console, SEMrush, Salesforce, HubSpot, and Terminus Email (Sigstr).

I help technology companies successfully launch new products by creating personalized customer experiences through effective go-to-market strategies.

Aiming to make work less overwhelming for marketing and sales pros, via The Juice.