Alex Birkett

Alex Birkett

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Procket Procket
Why B2C Marketers Are Thriving And What B2B Marketers Can Learn From Them
Why B2C Marketers Are Thriving And What B2B Marketers Can Learn From Them
Jan 24, 2022
Article
Omniscient Digital Omniscient Digital
Field Notes #074: Content > Algo > User
Field Notes #074: Content > Algo > User
May 06, 2024
Article
Omniscient Digital Omniscient Digital
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
Feb 14, 2024
Podcast Episode
Omniscient Digital Omniscient Digital
SEO-Driven Content Marketing: Why All Content Marketing Should Be SEO Content
SEO-Driven Content Marketing: Why All Content Marketing Should Be SEO Content
Dec 07, 2020
Article
Omniscient Digital Omniscient Digital
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (LetterDrop)
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (LetterDrop)
Mar 27, 2024
Podcast Episode
Omniscient Digital Omniscient Digital
The 11 Best SaaS Content Marketing Agencies in 2024
The 11 Best SaaS Content Marketing Agencies in 2024
Jan 22, 2024
Article
Omniscient Digital Omniscient Digital
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
Jul 12, 2023
Podcast Episode
Omniscient Digital Omniscient Digital
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
Jul 26, 2023
Podcast Episode
Omniscient Digital Omniscient Digital
The 11 Best Content Creation Agencies in 2024
The 11 Best Content Creation Agencies in 2024
Feb 02, 2024
Article
Spend Journal Spend Journal
How to manage a content marketing budget
How to manage a content marketing budget
Feb 10, 2022
Article

Latest Content

Omniscient Digital Omniscient Digital
Field Notes #129: the Matthew Effect
Field Notes #129: the Matthew Effect
Jun 10, 2025
Article
Omniscient Digital Omniscient Digital
Field Notes #128: AI Mode
Field Notes #128: AI Mode
Jun 10, 2025
Article
Omniscient Digital Omniscient Digital
What is Answer Engine Optimization (AEO)?
What is Answer Engine Optimization (AEO)?
May 29, 2025
Article
Omniscient Digital Omniscient Digital
Kitchen Side: From Traffic to Influence – Marketing in the Age of AI (and AI Mode)
Kitchen Side: From Traffic to Influence – Marketing in the Age of AI (and AI Mode)
May 28, 2025
Podcast Episode
Omniscient Digital Omniscient Digital
Field Notes #127: BottoaField Notes #127: Bottoms Upms Up
Field Notes #127: BottoaField Notes #127: Bottoms Upms Up
May 22, 2025
Article
Omniscient Digital Omniscient Digital
Field Notes #126: The End of "SEO Book Reports"
Field Notes #126: The End of "SEO Book Reports"
May 22, 2025
Article
Omniscient Digital Omniscient Digital
Field Notes #125: What We Know About Optimizing for LLMs
Field Notes #125: What We Know About Optimizing for LLMs
May 22, 2025
Article
Omniscient Digital Omniscient Digital
Field Notes #123: AI Use Cases Beyond Writing Content
Field Notes #123: AI Use Cases Beyond Writing Content
May 22, 2025
Article
Omniscient Digital Omniscient Digital
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
Apr 09, 2025
Podcast Episode
Omniscient Digital Omniscient Digital
Field Notes #119: Mise-en-scène in Marketing
Field Notes #119: Mise-en-scène in Marketing
Apr 08, 2025
Article

Articles

257
Field Notes #129: the Matthew Effect
Article
Field Notes #129: the Matthew Effect
Field Notes #128: AI Mode
Article
Field Notes #128: AI Mode
What is Answer Engine Optimization (AEO)?
Article
What is Answer Engine Optimization (AEO)?
Field Notes #127: BottoaField Notes #127: Bottoms Upms Up
Article
Field Notes #127: BottoaField Notes #127: Bottoms Upms Up
Field Notes #126: The End of "SEO Book Reports"
Article
Field Notes #126: The End of "SEO Book Reports"
Field Notes #125: What We Know About Optimizing for LLMs
Article
Field Notes #125: What We Know About Optimizing for LLMs
Field Notes #123: AI Use Cases Beyond Writing Content
Article
Field Notes #123: AI Use Cases Beyond Writing Content
Field Notes #119: Mise-en-scène in Marketing
Article
Field Notes #119: Mise-en-scène in Marketing
Field Notes #118: Don't Optimize for Your Peers
Article
Field Notes #118: Don't Optimize for Your Peers
Field Notes #117: Omnipresence
Article
Field Notes #117: Omnipresence
Field Notes #116: The Life Changing Magic of Showing Up
Article
Field Notes #116: The Life Changing Magic of Showing Up
Field Notes #115: Vocabulary, Fidelity, and AI Orchestration
Article
Field Notes #115: Vocabulary, Fidelity, and AI Orchestration
Field Notes #114: The Doorman Fallacy
Article
Field Notes #114: The Doorman Fallacy
18 Essential UX Tools to Personalize User Experiences
Article
18 Essential UX Tools to Personalize User Experiences
16 Hotjar Alternatives for CROs in 2025
Article
16 Hotjar Alternatives for CROs in 2025
​​The Behavioral Science Episode with Erik Johnson
Article
​​The Behavioral Science Episode with Erik Johnson
Field Notes #113: The New Gold
Article
Field Notes #113: The New Gold
Field Notes #111: Armchair SEO
Article
Field Notes #111: Armchair SEO
Field Notes #110: Boots on the Ground
Article
Field Notes #110: Boots on the Ground
Field Notes #109: SEO Epistemology
Article
Field Notes #109: SEO Epistemology
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Case Studies

2

Podcast Episodes

113
Kitchen Side: From Traffic to Influence – Marketing in the Age of AI (and AI Mode)
Podcast Episode
Kitchen Side: From Traffic to Influence – Marketing in the Age of AI (and AI Mode)
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
Podcast Episode
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt
Podcast Episode
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns
Podcast Episode
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns
Kitchen Side: Live in New York! (Part 2)
Podcast Episode
Kitchen Side: Live in New York! (Part 2)
Kitchen Side: Live in New York! (Part 1)
Podcast Episode
Kitchen Side: Live in New York! (Part 1)
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
Podcast Episode
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
Podcast Episode
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
Podcast Episode
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
Podcast Episode
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
Podcast Episode
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap
Podcast Episode
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed
Podcast Episode
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
Podcast Episode
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
Kitchen Side: We Get Interviewed by AI Generated Questions
Podcast Episode
Kitchen Side: We Get Interviewed by AI Generated Questions
Category Domination in SEO and Why Focusing on Inputs is Underrated
Podcast Episode
Category Domination in SEO and Why Focusing on Inputs is Underrated
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
Podcast Episode
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
Podcast Episode
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
Podcast Episode
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
Podcast Episode
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
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Reports

2

Videos

1

Webinars

3

I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.

I write mainly at alexbirkett.com.

Website Website LinkedIn LinkedIn Twitter Twitter
257
articles
2
case studies
113
podcast episodes
2
reports
1
video
3
webinars