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Alex Birkett
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Podcast Episode
Kitchen Side: Live in New York! (Part 1)
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Podcast Episode
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
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Podcast Episode
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
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Podcast Episode
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
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Podcast Episode
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
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Podcast Episode
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
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Podcast Episode
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed
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Podcast Episode
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap
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Podcast Episode
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
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Podcast Episode
Kitchen Side: We Get Interviewed by AI Generated Questions
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Podcast Episode
Category Domination in SEO and Why Focusing on Inputs is Underrated
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Podcast Episode
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
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Podcast Episode
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
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Podcast Episode
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
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Podcast Episode
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
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Podcast Episode
Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)
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Podcast Episode
Kitchen Side: The Future of SEO & Ways We Actually Use AI
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Podcast Episode
Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
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Podcast Episode
Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
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Podcast Episode
Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
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Podcast Episode
Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
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Podcast Episode
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (LetterDrop)
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Podcast Episode
Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
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Podcast Episode
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
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Podcast Episode
The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
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Podcast Episode
Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
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Podcast Episode
Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
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Podcast Episode
Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
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Podcast Episode
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
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Podcast Episode
A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
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Podcast Episode
Kitchen Side: How Do You Develop Taste?
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Podcast Episode
The Impact of AI on Content, Search, Learning, and More (Learning to Change)
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Podcast Episode
Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
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Podcast Episode
Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update
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Podcast Episode
Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
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Podcast Episode
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
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Podcast Episode
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
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Podcast Episode
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
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Podcast Episode
Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
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Podcast Episode
Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
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Podcast Episode
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
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Podcast Episode
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
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Podcast Episode
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
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Podcast Episode
Kitchen Side: SEO Chad and the Benefits of Being Basic
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Podcast Episode
Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
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Podcast Episode
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
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Podcast Episode
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
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Podcast Episode
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
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Podcast Episode
Chris Toy (MarketerHire) on Why Marketers Run the World, Adaptability for Survival, and the Generative AI Revolution
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Podcast Episode
Spryng Conference Recap, AI, Kid's Table Stuff
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Podcast Episode
Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth
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Podcast Episode
Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
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Podcast Episode
Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)
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Podcast Episode
Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste
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Podcast Episode
Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts
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Podcast Episode
Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
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Podcast Episode
Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty
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Podcast Episode
Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing
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Podcast Episode
Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)
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Podcast Episode
Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt
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Podcast Episode
Kitchen Side: The Ultimate Imposter Syndrome Episode
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Podcast Episode
Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear
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Podcast Episode
Generative AI's Impact on Content, SEO, and Search Behavior
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Podcast Episode
What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds
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Podcast Episode
Running Product-Led Growth and Go-To-Market Motions During a Recession And Unlocking Career Growth with Holly Chen
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Podcast Episode
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
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Podcast Episode
How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel
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Podcast Episode
13 Content Marketing Best Practices for 2023
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Podcast Episode
9 Blog Title Formulas that Drive Clicks and Shares (with Examples)
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Podcast Episode
Kitchen Side: Blue Ocean vs. Red Ocean SEO
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Podcast Episode
SaaS Content Strategy: How to Drive Actual Pipeline with Content
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Podcast Episode
Red Ocean vs Blue Ocean SEO
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Podcast Episode
The Content Optimization Bible: Comprehensive 22 Point Guide
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Podcast Episode
How to Write Copy that Resonates with Liz Willits
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Podcast Episode
Ep 2: Alex Birkett
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Podcast Episode
36 - content marketing strategy 101 with Alex Birkett, HubSpot
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Podcast Episode
Alex Birkett: Content Growth Modeling
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Podcast Episode
046: Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)
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Podcast Episode
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
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Podcast Episode
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
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Podcast Episode
042: How To Fuel Your Content Machine with Kevin Indig (Shopify)
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Podcast Episode
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
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Podcast Episode
043: How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
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Podcast Episode
037: Kitchen Side: What Should a Content Marketer Be Goaled On?
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Podcast Episode
038: Evolve Your SEO and Content Marketing with Ross Hudgens
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Podcast Episode
027: Kitchen Side: Is Organic Traffic the Best Traffic?
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Podcast Episode
020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)
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Podcast Episode
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
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Podcast Episode
015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
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Podcast Episode
018: Kitchen Side: How to Talk to Your CMO About Content Marketing
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Podcast Episode
017: Kitchen Side: How Do Growth and Content Overlap?
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Podcast Episode
013: The Long Game Podcast: A Fireside Chat with Tim Soulo, CMO at Ahrefs
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Podcast Episode
012: The Long Game Podcast: Email Marketing Advice from Ilona Abramova, VP Operations at AppSumo
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Podcast Episode
014: The Long Game Podcast: How to Build Systems for Content & SEO (+ Advanced Poker Tips) with Bernard Huang (Co-founder at Clearscope)
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Podcast Episode
011: Kitchen Side: Finding, Vetting and Hiring Freelancers
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Podcast Episode
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
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