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iOS 14, winds of 2020 and the web comeback
Article
iOS 14, winds of 2020 and the web comeback
5 tips for measuring your mobile ROI
Article
5 tips for measuring your mobile ROI
Data study: What data is lost with SKAdNetwork?
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Data study: What data is lost with SKAdNetwork?
Mobile app analysis: 5 ways to analyze campaigns
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Mobile app analysis: 5 ways to analyze campaigns
6 tips to running high impact ads on TikTok
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6 tips to running high impact ads on TikTok
The data has spoken: Why Black Friday 2020 will be one for the record books
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The data has spoken: Why Black Friday 2020 will be one for the record books
5 advertisers' misconceptions about SKAdNetwork
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5 advertisers' misconceptions about SKAdNetwork
Was 2020 a game-changer for mobile gaming?
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Was 2020 a game-changer for mobile gaming?
App remarketing drives 50% more paying users
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App remarketing drives 50% more paying users
Why a new game classification in the app stores is in order
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Why a new game classification in the app stores is in order
18 metrics eCommerce marketers should measure
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18 metrics eCommerce marketers should measure
Why attribution and cost data are better together to achieve true ROI
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Why attribution and cost data are better together to achieve true ROI
The untold story about zeroed IDFAs on iOS 14 devices
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The untold story about zeroed IDFAs on iOS 14 devices
Top 5 reasons why mobile attribution is a must in your marketing stack
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Top 5 reasons why mobile attribution is a must in your marketing stack
Who should own the conversion value in SKAdNetwork?
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Who should own the conversion value in SKAdNetwork?
The next generation of privacy-centric attribution explained
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The next generation of privacy-centric attribution explained
Does user privacy have to come at the expense of an incredible user experience?
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Does user privacy have to come at the expense of an incredible user experience?
Aggregated attribution innovation based on differential privacy
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Aggregated attribution innovation based on differential privacy
Click flooding detection and the false-positive challenge
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Click flooding detection and the false-positive challenge
Marketing attribution models: Which one is right for you?
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Marketing attribution models: Which one is right for you?
Going global: Insights on international growth for mobile apps
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Going global: Insights on international growth for mobile apps
The future of the app store economy, in a privacy-centric world
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The future of the app store economy, in a privacy-centric world
Uncovering conversion path trends across web and mobile
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Uncovering conversion path trends across web and mobile
The Coronavirus impact on app installs and marketing budgets
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The Coronavirus impact on app installs and marketing budgets
G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
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G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
Merging game monetization and marketing teams for accelerated growth
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Merging game monetization and marketing teams for accelerated growth
16 metrics Gaming app marketers should measure
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16 metrics Gaming app marketers should measure
App marketing in times of uncertainty - the experts' take
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App marketing in times of uncertainty - the experts' take
The what, why, and how of remarketing for Shopping apps
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The what, why, and how of remarketing for Shopping apps
Five mobile marketing must-dos to effectively navigate times of uncertainty
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Five mobile marketing must-dos to effectively navigate times of uncertainty
2 common web-to-app use cases for People-Based Attribution
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2 common web-to-app use cases for People-Based Attribution
Gaming apps to spend $48.5 billion on user acquisition by 2022
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Gaming apps to spend $48.5 billion on user acquisition by 2022
Navigate your way to the best places to eat, drink, and party in Barcelona
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Navigate your way to the best places to eat, drink, and party in Barcelona
On persona graphs, privacy, and responsibility
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On persona graphs, privacy, and responsibility
What taking a step back taught me about going 'all in'
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What taking a step back taught me about going 'all in'
Audience segmentation for mobile marketers: A crash course
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Audience segmentation for mobile marketers: A crash course
Global app install ad spend to double by 2022 to hit $118 billion
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Global app install ad spend to double by 2022 to hit $118 billion
Pitfalls of modeling LTV and how to overcome them
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Pitfalls of modeling LTV and how to overcome them
The latest fraud trends uncover fascinating results
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The latest fraud trends uncover fascinating results
In data we trust: A look back at an explosive decade in app marketing
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In data we trust: A look back at an explosive decade in app marketing
CCPA ushers in a new era of data privacy
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CCPA ushers in a new era of data privacy
Heads up: Erratic Universal Links behavior identified on iOS 13
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Heads up: Erratic Universal Links behavior identified on iOS 13
Why CPA campaigns don't protect you from fraud
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Why CPA campaigns don't protect you from fraud
App promotion in APAC - everything you need to know
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App promotion in APAC - everything you need to know
How many in-app events generate the best performance?
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How many in-app events generate the best performance?
How hyper-casual apps are changing the way games monetize
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How hyper-casual apps are changing the way games monetize
Fraud tales from the mobile crypt
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Fraud tales from the mobile crypt
Choosing the ingredients for your fraud protection
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Choosing the ingredients for your fraud protection
Choosing your mobile media sources: How many are enough?
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Choosing your mobile media sources: How many are enough?
Google insider tips to bring your creative assets to the next level
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Google insider tips to bring your creative assets to the next level
Refine your fraud protection with validation rules
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Refine your fraud protection with validation rules
2019 Indonesia post-Ramadan mobile insights
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2019 Indonesia post-Ramadan mobile insights
With billions of advertising dollars exposed, there's no slowing fraudsters
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With billions of advertising dollars exposed, there's no slowing fraudsters
Data standardization: How to keep your analysis effective
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Data standardization: How to keep your analysis effective
The inconvenient truth about ad reconciliation
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The inconvenient truth about ad reconciliation
Ad fraud in Vietnam: Challenges and solutions
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Ad fraud in Vietnam: Challenges and solutions
Why it's time for standardized metrics on views and clicks
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Why it's time for standardized metrics on views and clicks
New guide reveals how marketers can leverage $510B Shopping app market
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New guide reveals how marketers can leverage $510B Shopping app market
The organic uplift in-app marketing: Separating fact from fiction
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The organic uplift in-app marketing: Separating fact from fiction
3 steps to minimizing security vulnerabilities from 3rd parties
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3 steps to minimizing security vulnerabilities from 3rd parties
How AppsFlyer is building a future that's private by design
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How AppsFlyer is building a future that's private by design
Set up your app for success: Deep linking in Ramadan campaigns
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Set up your app for success: Deep linking in Ramadan campaigns
How to choose the right attribution platform the first time around
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How to choose the right attribution platform the first time around
Thoughts on the future of attribution
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Thoughts on the future of attribution