TechTarget

Maximizing Impact with Limited Resources in Partner and Channel Marketing

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Maximizing Impact with Limited Resources in Partner and Channel Marketing

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

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When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

How to Successfully Grow a Career in Partner Marketing

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How to Successfully Grow a Career in Partner Marketing

Transforming Your GTM Approach from Leads to Buying Groups

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Transforming Your GTM Approach from Leads to Buying Groups

Four Soft Skills Every Partner Marketer Needs

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Four Soft Skills Every Partner Marketer Needs

Three Predictions for the Future of ABM and How to Prepare

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Three Predictions for the Future of ABM and How to Prepare

10 Strategic Demand Best Practices for Successful Partnerships

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10 Strategic Demand Best Practices for Successful Partnerships

Revolutionizing Content with Intent-Driven Insights

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Revolutionizing Content with Intent-Driven Insights

Step aside, MQLs. Buying signals are here to stay.

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Step aside, MQLs. Buying signals are here to stay.

Three Trends Shaping the Future of Buyer Engagement

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Three Trends Shaping the Future of Buyer Engagement

A Marketer's GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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A Marketer's GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

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PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

How to Build Trust with Prospective and Current Customers

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How to Build Trust with Prospective and Current Customers

A Marketer's GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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A Marketer's GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

How to Build Trust with Prospective and Current Customers

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How to Build Trust with Prospective and Current Customers

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

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PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Balancing GenAI and Human Touch in Sales Outreach

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Balancing GenAI and Human Touch in Sales Outreach

Balancing GenAI and Human Touch in Sales Outreach

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Balancing GenAI and Human Touch in Sales Outreach

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Tech Buyers' Most Trusted Research Sources

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Tech Buyers' Most Trusted Research Sources

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

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Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

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Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Five Top Technology Investment Drivers for 2024

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Five Top Technology Investment Drivers for 2024

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

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Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Five Top Technology Investment Drivers for 2024

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Five Top Technology Investment Drivers for 2024

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

Five Reasons Your Content is Underperforming and How to Get Back on Track

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Five Reasons Your Content is Underperforming and How to Get Back on Track

Harness Technology, Training and Intent for Maximum Sales Results

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Harness Technology, Training and Intent for Maximum Sales Results

The Value of Independent Third-Party Content

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The Value of Independent Third-Party Content

The Value of Independent Third-Party Content

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The Value of Independent Third-Party Content

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Harness Technology, Training and Intent for Maximum Sales Results

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Harness Technology, Training and Intent for Maximum Sales Results

Five Reasons Your Content is Underperforming and How to Get Back on Track

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Five Reasons Your Content is Underperforming and How to Get Back on Track

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Five Demand Generation Best Practices to Help You Build Partner Pipeline

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Five Demand Generation Best Practices to Help You Build Partner Pipeline

Crafting Engaging Email Copy: Do's and Don'ts

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Crafting Engaging Email Copy: Do's and Don'ts

Crafting Engaging Email Copy: Do's and Don'ts

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Crafting Engaging Email Copy: Do's and Don'ts

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Four Secrets to Harness the Power of Intent Data

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Four Secrets to Harness the Power of Intent Data

Guiding the B2B Technology Buyer's Journey: 4 Key Takeaways for Partner Marketers

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Guiding the B2B Technology Buyer's Journey: 4 Key Takeaways for Partner Marketers

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

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Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Factors to Consider when Selecting Lead Gen Campaign Content

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Factors to Consider when Selecting Lead Gen Campaign Content

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies' Cheryl Cook

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4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies' Cheryl Cook

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

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3 Steps to Make the Most of Your Partner Marketing Budget in 2024

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies' Cheryl Cook

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4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies' Cheryl Cook

How to Align Lead Gen Content and Messaging to Target Personas

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How to Align Lead Gen Content and Messaging to Target Personas

Guiding the B2B Technology Buyer's Journey: 4 Key Takeaways for Partner Marketers

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Guiding the B2B Technology Buyer's Journey: 4 Key Takeaways for Partner Marketers

Factors to Consider when Selecting Lead Gen Campaign Content

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Factors to Consider when Selecting Lead Gen Campaign Content

Formulating Eye-Catching Subject Lines

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Formulating Eye-Catching Subject Lines

Formulating Eye-Catching Subject Lines

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Formulating Eye-Catching Subject Lines

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

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The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

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Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

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Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

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The Importance of Selecting High-Quality Content for Lead Gen Campaigns

3 Areas of Improvement to Drive Channel Marketing Success

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3 Areas of Improvement to Drive Channel Marketing Success

3 Ways to Maximize Lead Gen Potential by Working From the "Outside In"

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3 Ways to Maximize Lead Gen Potential by Working From the "Outside In"

3 Ways to Maximize Lead Gen Potential by Working From the "Outside In"

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3 Ways to Maximize Lead Gen Potential by Working From the "Outside In"

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

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Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

3 Ways to Use Intent Data to Improve ABM Outcomes

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3 Ways to Use Intent Data to Improve ABM Outcomes

3 Critical Elements of a Successful Partner Marketing Plan

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3 Critical Elements of a Successful Partner Marketing Plan

The Art & Science of Building Messaging

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The Art & Science of Building Messaging

Multi-Threading: Successfully Bring Buying Teams Together

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Multi-Threading: Successfully Bring Buying Teams Together

Multi-Threading: Successfully Bring Buying Teams Together

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Multi-Threading: Successfully Bring Buying Teams Together

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

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Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Intent 3.0: Using Intent Data for GTM Strategy

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Intent 3.0: Using Intent Data for GTM Strategy

The Golden Rules of Partner Marketing

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The Golden Rules of Partner Marketing

Why Most Publishers Can't Deliver Precise Intent Data

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Why Most Publishers Can't Deliver Precise Intent Data

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

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Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

How to Find and Influence More Healthcare Tech Buyers

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How to Find and Influence More Healthcare Tech Buyers

Blog Current Experiences and Preparing Your Business for What's Next

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Blog Current Experiences and Preparing Your Business for What's Next

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

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Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Preparing for a Cookieless Future – an EMEA Perspective

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Preparing for a Cookieless Future – an EMEA Perspective

On the B2B Horizon: 2023 Priorities

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On the B2B Horizon: 2023 Priorities

Becoming a Sales Professional Series: Yes, I'm an English Major. And Yes, I am Perfect for Sales.

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Becoming a Sales Professional Series: Yes, I'm an English Major. And Yes, I am Perfect for Sales.

Blog Beware of Black Boxes. Look for Actionable Outputs.

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Blog Beware of Black Boxes. Look for Actionable Outputs.

Partner Success: Blending Strategy, Innovation & Marketing

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Partner Success: Blending Strategy, Innovation & Marketing

Making Sense of Intent Data for Sales and Marketing Pros

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Making Sense of Intent Data for Sales and Marketing Pros

Anonymous Still Means Anonymous – Sales Needs More

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Anonymous Still Means Anonymous – Sales Needs More

MarTech & SalesTech: Opportunities at the Intersections

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MarTech & SalesTech: Opportunities at the Intersections

Why Account-level Insight Can't Get You Where You Need to Be: Dependencies for Improving GTM Performance

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Why Account-level Insight Can't Get You Where You Need to Be: Dependencies for Improving GTM Performance

A Short Guide to ABM Engagement, Part 2: Marketing

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A Short Guide to ABM Engagement, Part 2: Marketing

EMEA Marketer's Content Toolbox: How to Drive Growth Through Content (Part 2)

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EMEA Marketer's Content Toolbox: How to Drive Growth Through Content (Part 2)

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

A Short Guide to ABM Engagement, Part 1: Sales

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A Short Guide to ABM Engagement, Part 1: Sales