CreatorIQ

CreatorIQ

Website

Latest Content

CreatorIQ CreatorIQ
How a Leading Consumer Electronics Company Unifies Global Teams and Maximizes Creator Marketing Impact With a Central System of Record
How a Leading Consumer Electronics Company Unifies Global Teams and Maximizes Creator Marketing Impact With a Central System of Record
Mar 23, 2025
Case Study
CreatorIQ CreatorIQ
The CreatorIQ Top 100: Brands of the Year 2024
The CreatorIQ Top 100: Brands of the Year 2024
Mar 23, 2025
Webinar
CreatorIQ CreatorIQ
Webinar Replay Content-First: Unlocking Creator Marketing's Potential in 2025
Webinar Replay Content-First: Unlocking Creator Marketing's Potential in 2025
Feb 23, 2025
Webinar
CreatorIQ CreatorIQ
Making Data Storage Fun: How SanDisk Leverages Creator Partnerships to Stay Top of Mind for Consumers
Making Data Storage Fun: How SanDisk Leverages Creator Partnerships to Stay Top of Mind for Consumers
Dec 23, 2024
Case Study
CreatorIQ CreatorIQ
How ION Empowers its Clients With Real-Time Insights Through CreatorIQ's Data Integration
How ION Empowers its Clients With Real-Time Insights Through CreatorIQ's Data Integration
Dec 23, 2024
Case Study
CreatorIQ CreatorIQ
How CreatorIQ Helps Moose Toys Find Brand-Safe Creators and Make Kids "Superhappy"
How CreatorIQ Helps Moose Toys Find Brand-Safe Creators and Make Kids "Superhappy"
Dec 23, 2024
Case Study
CreatorIQ CreatorIQ
Beyond the Data: Key Trends from our State of Creator Marketing Report
Beyond the Data: Key Trends from our State of Creator Marketing Report
Nov 23, 2024
Webinar
CreatorIQ CreatorIQ
How Space NK's EMV Soared 100% YoY by Building-and Retaining-Creator Relationships
How Space NK's EMV Soared 100% YoY by Building-and Retaining-Creator Relationships
Aug 23, 2024
Case Study
CreatorIQ CreatorIQ
How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns
How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns
Aug 23, 2024
Case Study
CreatorIQ CreatorIQ
From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers
From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers
Aug 23, 2024
Video

Articles

27
I Know My Worth: How Erewhon Market Went From LA Luxury to Top Grocery Retailer
I Know My Worth: How Erewhon Market Went From LA Luxury to Top Grocery Retailer
Creator Marketing Best Practices: 5 Keys to Building Authentic Creator Connections
Creator Marketing Best Practices: 5 Keys to Building Authentic Creator Connections
In 2024, Creator Content Breaks Free from the Feed
In 2024, Creator Content Breaks Free from the Feed
Why Unilever Acquired K18 Hair
Why Unilever Acquired K18 Hair
How Raising Cane's Raised the Bar for QSRs (HBBIP #11)
How Raising Cane's Raised the Bar for QSRs (HBBIP #11)
Why Stanley's Viral Moment Was Years in the Making (HBBIP #12)
Why Stanley's Viral Moment Was Years in the Making (HBBIP #12)
Why Fall is UGG's Time to Rise (HBBIP #13)
Why Fall is UGG's Time to Rise (HBBIP #13)
If Jisoo Says the Mini Lady Dior Is the Bag I Should Have, Then I Trust Her
If Jisoo Says the Mini Lady Dior Is the Bag I Should Have, Then I Trust Her
Rethinking Brand Safety in the Age of Machine Learning
Rethinking Brand Safety in the Age of Machine Learning
Creator Economy Expert Lia Haberman's Advice for Working With Creators in Today's Digital Landscape
Creator Economy Expert Lia Haberman's Advice for Working With Creators in Today's Digital Landscape
Grimace, Pumpkin Spice, and the Clash of QSRs: This Week in the Creator Economy (HBBIP #6)
Grimace, Pumpkin Spice, and the Clash of QSRs: This Week in the Creator Economy (HBBIP #6)
Here's What Happened at CreatorIQ Connect
Here's What Happened at CreatorIQ Connect
Key Takeaways from the 2024 Influencer Marketing Trends Report
Key Takeaways from the 2024 Influencer Marketing Trends Report
MrBeast, Kim Kardashian, and Chocolate: This Week in the Creator Economy (HBBIP #8)
MrBeast, Kim Kardashian, and Chocolate: This Week in the Creator Economy (HBBIP #8)
Watermelon Glow and Strawberry Glaze: How Glow Recipe and Erewhon Win With Influencer Marketing (HBBIP #9)
Watermelon Glow and Strawberry Glaze: How Glow Recipe and Erewhon Win With Influencer Marketing (HBBIP #9)
The Secret to Creator Marketing ROI Reporting: Tracking Costs and Performance in One Place
The Secret to Creator Marketing ROI Reporting: Tracking Costs and Performance in One Place
These Are Social Media's Top NBA and NHL Teams (HBBIP #10)
These Are Social Media's Top NBA and NHL Teams (HBBIP #10)
The Best IndyCar Series Marketing Activations
The Best IndyCar Series Marketing Activations
Taylor Swift Versus the Super Bowl: This Week in the Creator Economy (HBBIP #5)
Taylor Swift Versus the Super Bowl: This Week in the Creator Economy (HBBIP #5)
It's Our 100th Episode of Earned! Here Are 10 Things We've Learned So Far
It's Our 100th Episode of Earned! Here Are 10 Things We've Learned So Far
Explore all Arrow right

Case Studies

12
How a Leading Consumer Electronics Company Unifies Global Teams and Maximizes Creator Marketing Impact With a Central System of Record
How a Leading Consumer Electronics Company Unifies Global Teams and Maximizes Creator Marketing Impact With a Central System of Record
How ION Empowers its Clients With Real-Time Insights Through CreatorIQ's Data Integration
How ION Empowers its Clients With Real-Time Insights Through CreatorIQ's Data Integration
How CreatorIQ Helps Moose Toys Find Brand-Safe Creators and Make Kids "Superhappy"
How CreatorIQ Helps Moose Toys Find Brand-Safe Creators and Make Kids "Superhappy"
Making Data Storage Fun: How SanDisk Leverages Creator Partnerships to Stay Top of Mind for Consumers
Making Data Storage Fun: How SanDisk Leverages Creator Partnerships to Stay Top of Mind for Consumers
How Nestlé Health Science Humanizes its Brands With Creators, and Unifies its Global Team With CreatorIQ
How Nestlé Health Science Humanizes its Brands With Creators, and Unifies its Global Team With CreatorIQ
How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns
How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns
How Space NK's EMV Soared 100% YoY by Building-and Retaining-Creator Relationships
How Space NK's EMV Soared 100% YoY by Building-and Retaining-Creator Relationships
How the American Red Cross and PEANUTS® Joined Forces to Inspire the Community
How the American Red Cross and PEANUTS® Joined Forces to Inspire the Community
How L'Occitane en Provence and GateMaker Community Grew Annual EMV by 900%+
How L'Occitane en Provence and GateMaker Community Grew Annual EMV by 900%+
How BeautyStat Climbed 135 Skincare EMV Ranks in 5 Months
How BeautyStat Climbed 135 Skincare EMV Ranks in 5 Months
How Darling and G&B Turned a Gifting Campaign Into an Evergreen Program
How Darling and G&B Turned a Gifting Campaign Into an Evergreen Program
How Foodie Tribe Optimizes Campaigns in Real Time
How Foodie Tribe Optimizes Campaigns in Real Time

Podcast Episodes

21
How Stanley President Terence Reilly Skyrocketed the Brand's Revenue From $70M to $750M by Chasing Hearts Over Wallets
How Stanley President Terence Reilly Skyrocketed the Brand's Revenue From $70M to $750M by Chasing Hearts Over Wallets
Lilly Ghalichi, Founder of Lilly Lashes, on How Being Your Most Authentic Self Online Leads to Success
Lilly Ghalichi, Founder of Lilly Lashes, on How Being Your Most Authentic Self Online Leads to Success
How Logitech Builds "Cultural Cachet" With Consumers Through Innovative Initiatives and Creator Campaigns
How Logitech Builds "Cultural Cachet" With Consumers Through Innovative Initiatives and Creator Campaigns
Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty, on the Importance of Building a Solid Foundation
Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty, on the Importance of Building a Solid Foundation
Preston Rutherford, Co-Founder of Chubbies, on How to Build a Resilient, Human-First Business
Preston Rutherford, Co-Founder of Chubbies, on How to Build a Resilient, Human-First Business
Rose-Marie Swift and Elaine Sack on Why RMS Beauty Resonates Across Generations on TikTok
Rose-Marie Swift and Elaine Sack on Why RMS Beauty Resonates Across Generations on TikTok
Stephanie Fried, CMO of Fandom, on How to Serve Fans Across Their Whole Journey
Stephanie Fried, CMO of Fandom, on How to Serve Fans Across Their Whole Journey
VICE Media's Natasha Vaquer on the Evolving Relationship Between Publishers and Creators
VICE Media's Natasha Vaquer on the Evolving Relationship Between Publishers and Creators
ASOS' Dan Elton on Why Starting at The Ground Floor and Building Internal Muscle Is Vital to Success
ASOS' Dan Elton on Why Starting at The Ground Floor and Building Internal Muscle Is Vital to Success
David Yurman CMO Carolyn Dawkins On Balancing "Heritage and Heresy" in Luxury Fashion
David Yurman CMO Carolyn Dawkins On Balancing "Heritage and Heresy" in Luxury Fashion
Thrive Market CMO Amina Pasha Talks Generating $500M by Making Healthy Living Easy
Thrive Market CMO Amina Pasha Talks Generating $500M by Making Healthy Living Easy
Avi Gandhi, Founder of Hit Newsletter Creator Logic, on How Brands and Creators Can Better Understand Each Other
Avi Gandhi, Founder of Hit Newsletter Creator Logic, on How Brands and Creators Can Better Understand Each Other
YouTuber Peter Hollens on Why Businesses Should Leverage Creators for In-House Content Production
YouTuber Peter Hollens on Why Businesses Should Leverage Creators for In-House Content Production
Kiehl's SVP Steven Waldberg on How Being "Where Culture Is" Powered >100% YoY EMV Growth
Kiehl's SVP Steven Waldberg on How Being "Where Culture Is" Powered >100% YoY EMV Growth
K18 is Considering a Sale-Here's Why We're Not Surprised
K18 is Considering a Sale-Here's Why We're Not Surprised
Doug Sweeny Led Nest and One Medical to $3 Billion Acquisitions
Doug Sweeny Led Nest and One Medical to $3 Billion Acquisitions
Making the Right Bets: How Forerunner Ventures Closed a $1B Funding Round by Anticipating What Consumers Want Next
Making the Right Bets: How Forerunner Ventures Closed a $1B Funding Round by Anticipating What Consumers Want Next
Data Deep Dive: Why Naturium's $355M Acquisition By E.l.f. Beauty Is a Perfect Match
Data Deep Dive: Why Naturium's $355M Acquisition By E.l.f. Beauty Is a Perfect Match
Creating "Fanfluencers": Live Nation's Samantha Sichel Talks Tapping Into Live Entertainment's Influential Audience
Creating "Fanfluencers": Live Nation's Samantha Sichel Talks Tapping Into Live Entertainment's Influential Audience
Tower 28 Beauty Founder Amy Liu on Investing in People and Products to Drive Success
Tower 28 Beauty Founder Amy Liu on Investing in People and Products to Drive Success
Explore all Arrow right

Reports

3

Videos

11
From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers
From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers
How iHeartMedia Uses Broadcast Data to Strengthen Their Influencer Marketing
How iHeartMedia Uses Broadcast Data to Strengthen Their Influencer Marketing
How VisitBritain Integrates Influencer Marketing into their Marketing Mix
How VisitBritain Integrates Influencer Marketing into their Marketing Mix
How SKY (Comcast) Implemented an Influencer Strategy that Outperforms
How SKY (Comcast) Implemented an Influencer Strategy that Outperforms
How Gleam Futures Utilises CreatorIQ to Generate Uplift in Client Sales
How Gleam Futures Utilises CreatorIQ to Generate Uplift in Client Sales
How Shopstyle Drove 300% ROI with High-Converting Creators
How Shopstyle Drove 300% ROI with High-Converting Creators
How to Win on TikTok: The Top 3 TikTok Influencer Marketing Strategies
How to Win on TikTok: The Top 3 TikTok Influencer Marketing Strategies
How to Measure the Success of an Influencer Relationship
How to Measure the Success of an Influencer Relationship
How to Build and Grow Your Influencer Community
How to Build and Grow Your Influencer Community
How to Measure the Success of your Influencer Marketing Community
How to Measure the Success of your Influencer Marketing Community
The Top 3 Influencer Marketing Strategies that Power Sustainable Brand Growth
The Top 3 Influencer Marketing Strategies that Power Sustainable Brand Growth

Webinars

8