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Augmented analytics: what is it and how can it transform your marketing
Article
Augmented analytics: what is it and how can it transform your marketing
What's New and Upcoming for Amazon Selling Partners
Article
What's New and Upcoming for Amazon Selling Partners
What is a Clean Room for Data and Why Should Marketers Care?
Article
What is a Clean Room for Data and Why Should Marketers Care?
Calculate your data integration ROI
Article
Calculate your data integration ROI
What is data-driven marketing?
Article
What is data-driven marketing?
Connect Your Data More Easily: Announcing 10 New API Connectors
Article
Connect Your Data More Easily: Announcing 10 New API Connectors
What is the ideal modern data stack for marketing?
Article
What is the ideal modern data stack for marketing?
How to Compare Campaign Performance Across Regions Using Location Data
Article
How to Compare Campaign Performance Across Regions Using Location Data
What's Stopping CMOs Getting Value From Their Marketing Data?
Article
What's Stopping CMOs Getting Value From Their Marketing Data?
How to Shift Marketing Optimization to Become More Forward-Thinking
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How to Shift Marketing Optimization to Become More Forward-Thinking
What is Data Transformation (and Why Should Marketers Care)?
Article
What is Data Transformation (and Why Should Marketers Care)?
Top 17 data integration tools in 2024
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Top 17 data integration tools in 2024
What is a Data Lakehouse and Why Do You Need One?
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What is a Data Lakehouse and Why Do You Need One?
What is a Marketing Tag (and what are they used for)?
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What is a Marketing Tag (and what are they used for)?
3 Ways Data Automation Will Make Marketers' Lives Easier
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3 Ways Data Automation Will Make Marketers' Lives Easier
3 Ways Travel Brands Can Succeed in a Post COVID-19 World
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3 Ways Travel Brands Can Succeed in a Post COVID-19 World
How To Do a Cohort Analysis: Best Practice
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How To Do a Cohort Analysis: Best Practice
Could First-Party Customer Data Transform The Way We Target Ads?
Article
Could First-Party Customer Data Transform The Way We Target Ads?
What is GDPR and Why is it Important? - A Guide for Marketers
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What is GDPR and Why is it Important? - A Guide for Marketers
Predictive Analytics Key Focus for 2022: But Are Marketers Ready?
Article
Predictive Analytics Key Focus for 2022: But Are Marketers Ready?
5 Basic Data Sources Every Marketer Needs to Monitor Daily
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5 Basic Data Sources Every Marketer Needs to Monitor Daily
The 3 Cornerstones of Marketing Data Maturity
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The 3 Cornerstones of Marketing Data Maturity
67% of CMOs Say They Are Overwhelmed with Data
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67% of CMOs Say They Are Overwhelmed with Data
The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success
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The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success
Data Mature Businesses Proven to be More Resilient to Recession
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Data Mature Businesses Proven to be More Resilient to Recession
What is Anomaly Detection (and How Does It Help Marketing Campaigns)?
Article
What is Anomaly Detection (and How Does It Help Marketing Campaigns)?
Google Ads Metrics Explained
Article
Google Ads Metrics Explained
Best Practices for Naming Conventions of Marketing Campaigns
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Best Practices for Naming Conventions of Marketing Campaigns
Measuring The Impact of PR: Vanity Vs. Sanity Metrics
Article
Measuring The Impact of PR: Vanity Vs. Sanity Metrics
2023 Data Predictions
Article
2023 Data Predictions
How to Build a Leveled Metrics System: Creating a Data-Driven Culture
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How to Build a Leveled Metrics System: Creating a Data-Driven Culture
Programmatic 2022 and The Question: How Effective is My Advertising?
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Programmatic 2022 and The Question: How Effective is My Advertising?
What are Marketing Data Analytics Models?
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What are Marketing Data Analytics Models?
Does Data Have a Trust Problem?
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Does Data Have a Trust Problem?
How to Avoid the Most Common Digital Marketing Reporting Traps
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How to Avoid the Most Common Digital Marketing Reporting Traps
Here's how Amazon's AMC Uncovers Patterns in Customer Behavior
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Here's how Amazon's AMC Uncovers Patterns in Customer Behavior
How a Data-Driven Company Culture Can Massively Improve Performance
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How a Data-Driven Company Culture Can Massively Improve Performance
How To Read a Cohort Analysis Chart: Best Practice Data-driven Marketing Education
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How To Read a Cohort Analysis Chart: Best Practice Data-driven Marketing Education
Reduce Customer Acquisition Cost with Data
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Reduce Customer Acquisition Cost with Data
What is Cloud Vs. Onsite Implementation of a Data Stack?
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What is Cloud Vs. Onsite Implementation of a Data Stack?
What is Cohort Analysis, and Why Should Marketers Care?
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What is Cohort Analysis, and Why Should Marketers Care?
7 Best Practices To Move Away From Manual Data Integration
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7 Best Practices To Move Away From Manual Data Integration
What is Data Democratization?
Article
What is Data Democratization?
Top 8 Data Storytelling Methods
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Top 8 Data Storytelling Methods
How To Measure The Impact of Organic Content Marketing
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How To Measure The Impact of Organic Content Marketing
Analysts Don't Trust the Data that Drives Marketing Decisions
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Analysts Don't Trust the Data that Drives Marketing Decisions
Adverity Speak Up Policy
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Adverity Speak Up Policy
10 Top Tips For People Starting Out in Marketing Analytics
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10 Top Tips For People Starting Out in Marketing Analytics
How To Master Your Data Governance With Adverity
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How To Master Your Data Governance With Adverity
How Martech is Leveling The Playing Field for SMEs
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How Martech is Leveling The Playing Field for SMEs
Marketing Strengths and Challenges of the UK, US, and Germany Compared
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Marketing Strengths and Challenges of the UK, US, and Germany Compared
Marketing Data Warehouses: The Path Towards Better and Faster Insights
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Marketing Data Warehouses: The Path Towards Better and Faster Insights
What is Location Data and Why is it Important for Marketers?
Article
What is Location Data and Why is it Important for Marketers?
3 ways CMOs can overcome the data capability drought
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3 ways CMOs can overcome the data capability drought
In Digital Touch with Your Fanbase: How to Turn Customers into Fans
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In Digital Touch with Your Fanbase: How to Turn Customers into Fans
From Low-Value Data Tasks to High-Value Insights: A Chat with Carters' Jeff Coleman
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From Low-Value Data Tasks to High-Value Insights: A Chat with Carters' Jeff Coleman
5 Reasons CMOs Need to Take the Data Revolution More Seriously
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5 Reasons CMOs Need to Take the Data Revolution More Seriously
Reality Check: Are Marketers as Analytically Mature as They Think?
Article
Reality Check: Are Marketers as Analytically Mature as They Think?
2022 Marketing Predictions
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2022 Marketing Predictions
Top 3 Data Challenges Facing the C-Suite in 2021
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Top 3 Data Challenges Facing the C-Suite in 2021
Our Top Marketing Tools for 2021 and Beyond
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Our Top Marketing Tools for 2021 and Beyond
Marketers Spend More on Analytics - Even Though their Budgets Decline
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Marketers Spend More on Analytics - Even Though their Budgets Decline
Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?
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Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?
The Simple Reason Why Data Keeps Peace Between You & Your Client
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The Simple Reason Why Data Keeps Peace Between You & Your Client
Top 5 tips to get the most out of your marketing campaigns in the holiday season
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Top 5 tips to get the most out of your marketing campaigns in the holiday season
How Marketing Dashboards Uncover Smart Insights and Boost ROI
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How Marketing Dashboards Uncover Smart Insights and Boost ROI
The Art of Data Integration: The Cornerstone of Today's Marketing
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The Art of Data Integration: The Cornerstone of Today's Marketing
Why It's Time to Stop Worrying About Your Marketing Reports
Article
Why It's Time to Stop Worrying About Your Marketing Reports
A Whole New Adverity Experience
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A Whole New Adverity Experience
This is How Personalized Marketing Helps You Sell More
Article
This is How Personalized Marketing Helps You Sell More
Facebook Shortens the Default Attribution Window. What Happens Now?
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Facebook Shortens the Default Attribution Window. What Happens Now?
ETL –  What is it and How Do I Do it?
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ETL –  What is it and How Do I Do it?
Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!
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Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!
Reshaping Your Marketing in the Wake of Changing Customer Behaviors
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Reshaping Your Marketing in the Wake of Changing Customer Behaviors
New Augmented Analytics Features in the Adverity Platform
Article
New Augmented Analytics Features in the Adverity Platform
Adverity Achieves AWS Digital Customer Experience Competency Certification
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Adverity Achieves AWS Digital Customer Experience Competency Certification
How Modern E-commerce Businesses Use Data to Grow (New Research)
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How Modern E-commerce Businesses Use Data to Grow (New Research)
6 Incredible Real-Life Examples of Data-Driven Marketing in Action
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6 Incredible Real-Life Examples of Data-Driven Marketing in Action
7 Challenges of Your Data-Driven Marketing Strategy
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7 Challenges of Your Data-Driven Marketing Strategy
Adverity Partners up with Tableau to Unleash the Power of Data
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Adverity Partners up with Tableau to Unleash the Power of Data
Why Data-driven Marketing Should Start with a Data Strategy
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Why Data-driven Marketing Should Start with a Data Strategy
Why G2 Reviews Are Important to Us
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Why G2 Reviews Are Important to Us
Marketers in the Unknown: Where We Are and How to Move Further?
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Marketers in the Unknown: Where We Are and How to Move Further?
How to Find the Right Balance Between Brand and Performance Marketing?
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How to Find the Right Balance Between Brand and Performance Marketing?
Why Data Quality Is Crucial For Your Day-to-Day Marketing
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Why Data Quality Is Crucial For Your Day-to-Day Marketing
How Data Transformation is Helping Analysts with Marketing Analytics
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How Data Transformation is Helping Analysts with Marketing Analytics
7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
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7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)
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Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)
Brand Safety: How Marketers are Shaping the Future of Responsible Advertising
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Brand Safety: How Marketers are Shaping the Future of Responsible Advertising
Anywhere Operations - the Way to Future-Proof Your Marketing
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Anywhere Operations - the Way to Future-Proof Your Marketing
Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals
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Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals
In 2018, Every Serious Marketer Needs To Become a Data Analyst
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In 2018, Every Serious Marketer Needs To Become a Data Analyst
12 Important KPIs Every Marketer Should Be Measuring
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12 Important KPIs Every Marketer Should Be Measuring
Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!
Article
Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!
Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed
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Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed
How to Defeat Data Chaos with Marketing Intelligence
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How to Defeat Data Chaos with Marketing Intelligence