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Mastering Data Management: Building Confidence Through Context
Article
Mastering Data Management: Building Confidence Through Context
What is a Customer Profile and How is it Used in Cohort Analysis?
Article
What is a Customer Profile and How is it Used in Cohort Analysis?
How To Calculate Customer Lifetime Value (CLV)
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How To Calculate Customer Lifetime Value (CLV)
What are cost metrics in marketing (and which ones should you track)?
Article
What are cost metrics in marketing (and which ones should you track)?
Automate your data collection
Article
Automate your data collection
How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics
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How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics
What Are Marketing Conversion Metrics (and How Do You Calculate Them)?
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What Are Marketing Conversion Metrics (and How Do You Calculate Them)?
Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices
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Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices
Cutting Through the Noise: How Carter's are Finding the Right Numbers
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Cutting Through the Noise: How Carter's are Finding the Right Numbers
Effective marketing starts with reliable data
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Effective marketing starts with reliable data
Budget Utilization: How AdGrow Maximizes Impact Across Campaigns
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Budget Utilization: How AdGrow Maximizes Impact Across Campaigns
What is Walmart Marketplace, and What Key Metrics Do I Need to Track?
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What is Walmart Marketplace, and What Key Metrics Do I Need to Track?
NNF Agency Stories: The Tech Revolution in Marketing Agencies
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NNF Agency Stories: The Tech Revolution in Marketing Agencies
11 Top Client Reporting Tools For Agencies in 2024
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11 Top Client Reporting Tools For Agencies in 2024
How to Optimize Google Ads Conversion Tracking With Custom Conversions
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How to Optimize Google Ads Conversion Tracking With Custom Conversions
How To Use AI in Data Analytics To Drive Marketing Growth
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How To Use AI in Data Analytics To Drive Marketing Growth
Building A Marketing Report: 7 Most Common Traps
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Building A Marketing Report: 7 Most Common Traps
Data Maturity Quiz Results 2024
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Data Maturity Quiz Results 2024
Here's How New CMOs Can Create Brand Momentum by Taking a Pause
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Here's How New CMOs Can Create Brand Momentum by Taking a Pause
What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?
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What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?
6 Effective Data Visualization Techniques You Should Know
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6 Effective Data Visualization Techniques You Should Know
How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups
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How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups
12 AI Marketing Tools and What They Do
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12 AI Marketing Tools and What They Do
How to Measure the Environmental Impact of Digital Marketing
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How to Measure the Environmental Impact of Digital Marketing
What Is Data Visualization: Common Mistakes and Pitfalls
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What Is Data Visualization: Common Mistakes and Pitfalls
4 of The Top Marketing Analytics Tools
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4 of The Top Marketing Analytics Tools
The Psychology of Branding: Converting Attention To Memory
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The Psychology of Branding: Converting Attention To Memory
What Are The Risks and Potential Impact of Gen AI on Marketing?
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What Are The Risks and Potential Impact of Gen AI on Marketing?
How To Get Started Using Gen AI To Solve Marketing Challenges
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How To Get Started Using Gen AI To Solve Marketing Challenges
Data gathering: A complete guide
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Data gathering: A complete guide
Cross-Team Collaboration: How to Drive a Unified Customer Experience
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Cross-Team Collaboration: How to Drive a Unified Customer Experience
Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive
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Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive
11 Skills Marketers Need To Unlock The Full Potential of Gen AI
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11 Skills Marketers Need To Unlock The Full Potential of Gen AI
Why AI Needs to be a Copilot, Not an Autopilot
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Why AI Needs to be a Copilot, Not an Autopilot
6 Data Challenges That Generative AI Could Help Solve for Marketers
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6 Data Challenges That Generative AI Could Help Solve for Marketers
Measuring Golden Rules Compliance for Your Digital Marketing Campaigns
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Measuring Golden Rules Compliance for Your Digital Marketing Campaigns
How To Measure Social Media Engagement: Best Practice
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How To Measure Social Media Engagement: Best Practice
Top 4 Data Aggregation Tools
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Top 4 Data Aggregation Tools
3 Things We Learned at Digital Marketing for Financial Services Summit
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3 Things We Learned at Digital Marketing for Financial Services Summit
8 Questions You Should Ask Before Implementing Generative AI Marketing Technology
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8 Questions You Should Ask Before Implementing Generative AI Marketing Technology
Adverity Has a New Look - Here's What's Changed
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Adverity Has a New Look - Here's What's Changed
What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?
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What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?
What is Google Analytics 4 and why is it replacing UA?
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What is Google Analytics 4 and why is it replacing UA?
How to Report on Reach
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How to Report on Reach
Marketing Data Management: A Guide to Getting Started
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Marketing Data Management: A Guide to Getting Started
What is a Non-Aggregatable Metric?
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What is a Non-Aggregatable Metric?
3 Ways of Overcoming GA4's API Limits in Looker Studio
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3 Ways of Overcoming GA4's API Limits in Looker Studio
A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
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A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
The Perfect Marriage: Marketing Data and Logistics Data
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The Perfect Marriage: Marketing Data and Logistics Data
Vodafone transforms data integration, reducing manual efforts by 75%
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Vodafone transforms data integration, reducing manual efforts by 75%
Building the Ultimate SaaS Analytics Dashboard
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Building the Ultimate SaaS Analytics Dashboard
How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls
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How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls
What is data integration in real-time?
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What is data integration in real-time?
How To Scale a Digital Marketing Agency
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How To Scale a Digital Marketing Agency
What is Ad Viewability?
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What is Ad Viewability?
5 Steps to Optimizing Your Marketing Strategy for Financial Services
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5 Steps to Optimizing Your Marketing Strategy for Financial Services
Data Vs Soulful Marketing: Finding The Balance
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Data Vs Soulful Marketing: Finding The Balance
What Is Artificial Intelligence in Marketing (And How Is It Used)?
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What Is Artificial Intelligence in Marketing (And How Is It Used)?
5 Reasons Every Marketing Analyst Needs Automated Data Integration
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5 Reasons Every Marketing Analyst Needs Automated Data Integration
US Still Counts on Cookies, While UK and Germany Champion MMM
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US Still Counts on Cookies, While UK and Germany Champion MMM
What is a Data Mesh (and why should marketers care)?
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What is a Data Mesh (and why should marketers care)?
The Rise of The Marketing Ops Role
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The Rise of The Marketing Ops Role
Why is building a Modern Data Stack such a challenge for businesses?
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Why is building a Modern Data Stack such a challenge for businesses?
Is the Chief Data Officer the New CMO?
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Is the Chief Data Officer the New CMO?
4 Things We Learned at NRF 2022
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4 Things We Learned at NRF 2022
2 Reasons Marketers Are Prioritizing First-Party Data
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2 Reasons Marketers Are Prioritizing First-Party Data
What is Data Automation and How Can it Benefit Your Marketing Efforts?
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What is Data Automation and How Can it Benefit Your Marketing Efforts?
What is a Metrics Layer?
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What is a Metrics Layer?
Data Protection Guidelines
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Data Protection Guidelines
Top 5 Data Integration Challenges Facing Marketing and Analytics Pros
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Top 5 Data Integration Challenges Facing Marketing and Analytics Pros
5 New Skills The Modern Marketer Needs
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5 New Skills The Modern Marketer Needs
What is Data Consistency and How To Manage It
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What is Data Consistency and How To Manage It
3 Ways Data is Changing The Role of the CMO
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3 Ways Data is Changing The Role of the CMO
On the Road to Analytical Maturity in Marketing
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On the Road to Analytical Maturity in Marketing
What is a single source of truth (and why should marketers care)?
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What is a single source of truth (and why should marketers care)?
Is The Agency Model Evolving Again?
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Is The Agency Model Evolving Again?
What is DataOps?
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What is DataOps?
How Marketing Mix Modeling Creates a Holistic View of Your Marketing
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How Marketing Mix Modeling Creates a Holistic View of Your Marketing
8 Data Quality Best Practices For Your Day-to-Day Marketing
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8 Data Quality Best Practices For Your Day-to-Day Marketing
Data Storytelling: The Best Path to Sharing Data and Insights
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Data Storytelling: The Best Path to Sharing Data and Insights
What is Data Ingestion Vs Data Integration?
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What is Data Ingestion Vs Data Integration?
Tag management: Best practices for marketers
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Tag management: Best practices for marketers
Data Integration Vs. Business Intelligence: All You Should Know
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Data Integration Vs. Business Intelligence: All You Should Know
Cut Marketing Budgets or Cut Inefficiency - What to Do in a Recession?
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Cut Marketing Budgets or Cut Inefficiency - What to Do in a Recession?
API Updates: How To Deal with Connector Maintenance
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API Updates: How To Deal with Connector Maintenance
Connector Vs. API: What's The Difference?
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Connector Vs. API: What's The Difference?
What are Data Silos (and How Do They Impact Marketers)?
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What are Data Silos (and How Do They Impact Marketers)?
Top 3 tips for agencies to up their value game in a data-driven world
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Top 3 tips for agencies to up their value game in a data-driven world
Why Building a Marketing Strategy Should Start with Facebook Ads
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Why Building a Marketing Strategy Should Start with Facebook Ads
Lack of Data Skills is Stopping CMOs Investing in Marketing Tech
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Lack of Data Skills is Stopping CMOs Investing in Marketing Tech
How Data Transformation Enhances Insights for SaaS Marketers
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How Data Transformation Enhances Insights for SaaS Marketers
5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness
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5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness
Structured Vs. Unstructured Data: What's The Difference?
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Structured Vs. Unstructured Data: What's The Difference?
What is a data lake vs a data warehouse (and should marketers care)?
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What is a data lake vs a data warehouse (and should marketers care)?
5 Reasons Agencies Need to be More Data Mature
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5 Reasons Agencies Need to be More Data Mature
What Will Be The Hottest Topics in Marketing in 2024?
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What Will Be The Hottest Topics in Marketing in 2024?