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Vincent Spruyt from IPG Explains Why AI Is a Stress Test For Your Data Foundations
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Vincent Spruyt from IPG Explains Why AI Is a Stress Test For Your Data Foundations
New Conversational AI Product | Effortless Data Insights | Adverity
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New Conversational AI Product | Effortless Data Insights | Adverity
What Are Ad Engagement Metrics and Which Ones Should I Be Tracking?
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What Are Ad Engagement Metrics and Which Ones Should I Be Tracking?
Why Model Context Protocols (MCPs) Are Key to AI-Driven Marketing Data
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Why Model Context Protocols (MCPs) Are Key to AI-Driven Marketing Data
How Conversational AI Supports Different Roles Across the Business
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How Conversational AI Supports Different Roles Across the Business
What Are Ad Delivery Metrics and Which Ones Should I Be Tracking?
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What Are Ad Delivery Metrics and Which Ones Should I Be Tracking?
The Future of Data Democratization in Marketing: How Conversational AI Is Changing the Game
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The Future of Data Democratization in Marketing: How Conversational AI Is Changing the Game
What Are Ad Expansion Metrics and Which Ones Should I Be Tracking?
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What Are Ad Expansion Metrics and Which Ones Should I Be Tracking?
The 2025 Marketer's Guide
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The 2025 Marketer's Guide
Conversational AI vs. Agentic AI: What Marketers Need to Know
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Conversational AI vs. Agentic AI: What Marketers Need to Know
Conversational AI: Bridging The Gap Between Real-Time Data And Real-Time Curiosity
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Conversational AI: Bridging The Gap Between Real-Time Data And Real-Time Curiosity
Top 10 Video Marketing Metrics You Should Actually Track
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Top 10 Video Marketing Metrics You Should Actually Track
How Agentic AI Is Revolutionizing the Marketing Data Workflow
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How Agentic AI Is Revolutionizing the Marketing Data Workflow
What is Data Management and How Can Marketers Automate It for Maximum Efficiency?
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What is Data Management and How Can Marketers Automate It for Maximum Efficiency?
Top 17 Data Integration Tools in 2025
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Top 17 Data Integration Tools in 2025
Marketing Mix Modeling Fireside Chat with Labelium: Key Takeaways
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Marketing Mix Modeling Fireside Chat with Labelium: Key Takeaways
Top 9 Data Democratization Tools of 2025
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Top 9 Data Democratization Tools of 2025
Retail Media: The Golden Age of Customer-Centric Advertising
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Retail Media: The Golden Age of Customer-Centric Advertising
6 Marketing Intelligence Tools Every Marketer Should Know in 2025
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6 Marketing Intelligence Tools Every Marketer Should Know in 2025
8 News Sources Marketers Should Be Paying Attention To in 2025
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8 News Sources Marketers Should Be Paying Attention To in 2025
6 Key Digital Marketing Metrics for 2025
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6 Key Digital Marketing Metrics for 2025
Marketing Predictions for 2025: The Future Is Here
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Marketing Predictions for 2025: The Future Is Here
Blending Data and Creativity: Insights from Mariama Kamanda at Barilla
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Blending Data and Creativity: Insights from Mariama Kamanda at Barilla
Best Data Quality Tools for 2024: Top 10 Choices
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Best Data Quality Tools for 2024: Top 10 Choices
7 Essential Big Data Analytics Tools Every Business Needs in 2024
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7 Essential Big Data Analytics Tools Every Business Needs in 2024
Top 7 Data Extraction Tools for Marketers in 2024
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Top 7 Data Extraction Tools for Marketers in 2024
Mastering Data Management: Building Confidence Through Context
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Mastering Data Management: Building Confidence Through Context
What is Data Monitoring? A Comprehensive Guide for Marketers
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What is Data Monitoring? A Comprehensive Guide for Marketers
Organic Growth in the AI Era: Insights from HubSpot's Head of EN Growth
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Organic Growth in the AI Era: Insights from HubSpot's Head of EN Growth
Single Source Of Truth In Marketing: Benefits and Challenges
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Single Source Of Truth In Marketing: Benefits and Challenges
What is a Customer Profile and How is it Used in Cohort Analysis?
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What is a Customer Profile and How is it Used in Cohort Analysis?
How To Calculate Customer Lifetime Value (CLV)
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How To Calculate Customer Lifetime Value (CLV)
What are cost metrics in marketing (and which ones should you track)?
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What are cost metrics in marketing (and which ones should you track)?
Automate your data collection
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Automate your data collection
How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics
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How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics
What Are Marketing Conversion Metrics (and How Do You Calculate Them)?
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What Are Marketing Conversion Metrics (and How Do You Calculate Them)?
Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices
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Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices
Cutting Through the Noise: How Carter's are Finding the Right Numbers
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Cutting Through the Noise: How Carter's are Finding the Right Numbers
Effective marketing starts with reliable data
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Effective marketing starts with reliable data
Budget Utilization: How AdGrow Maximizes Impact Across Campaigns
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Budget Utilization: How AdGrow Maximizes Impact Across Campaigns
What is Walmart Marketplace, and What Key Metrics Do I Need to Track?
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What is Walmart Marketplace, and What Key Metrics Do I Need to Track?
NNF Agency Stories: The Tech Revolution in Marketing Agencies
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NNF Agency Stories: The Tech Revolution in Marketing Agencies
11 Top Client Reporting Tools For Agencies in 2024
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11 Top Client Reporting Tools For Agencies in 2024
How to Optimize Google Ads Conversion Tracking With Custom Conversions
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How to Optimize Google Ads Conversion Tracking With Custom Conversions
How To Use AI in Data Analytics To Drive Marketing Growth
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How To Use AI in Data Analytics To Drive Marketing Growth
Building A Marketing Report: 7 Most Common Traps
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Building A Marketing Report: 7 Most Common Traps
Data Maturity Quiz Results 2024
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Data Maturity Quiz Results 2024
Here's How New CMOs Can Create Brand Momentum by Taking a Pause
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Here's How New CMOs Can Create Brand Momentum by Taking a Pause
What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?
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What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?
6 Effective Data Visualization Techniques You Should Know
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6 Effective Data Visualization Techniques You Should Know
How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups
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How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups
12 AI Marketing Tools and What They Do
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12 AI Marketing Tools and What They Do
How to Measure the Environmental Impact of Digital Marketing
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How to Measure the Environmental Impact of Digital Marketing
What Is Data Visualization: Common Mistakes and Pitfalls
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What Is Data Visualization: Common Mistakes and Pitfalls
4 of The Top Marketing Analytics Tools
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4 of The Top Marketing Analytics Tools
The Psychology of Branding: Converting Attention To Memory
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The Psychology of Branding: Converting Attention To Memory
What Are The Risks and Potential Impact of Gen AI on Marketing?
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What Are The Risks and Potential Impact of Gen AI on Marketing?
How To Get Started Using Gen AI To Solve Marketing Challenges
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How To Get Started Using Gen AI To Solve Marketing Challenges
Data gathering: A complete guide
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Data gathering: A complete guide
Cross-Team Collaboration: How to Drive a Unified Customer Experience
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Cross-Team Collaboration: How to Drive a Unified Customer Experience
Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive
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Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive
11 Skills Marketers Need To Unlock The Full Potential of Gen AI
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11 Skills Marketers Need To Unlock The Full Potential of Gen AI
Why AI Needs to be a Copilot, Not an Autopilot
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Why AI Needs to be a Copilot, Not an Autopilot
6 Data Challenges That Generative AI Could Help Solve for Marketers
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6 Data Challenges That Generative AI Could Help Solve for Marketers
Measuring Golden Rules Compliance for Your Digital Marketing Campaigns
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Measuring Golden Rules Compliance for Your Digital Marketing Campaigns
How To Measure Social Media Engagement: Best Practice
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How To Measure Social Media Engagement: Best Practice
Top 4 Data Aggregation Tools
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Top 4 Data Aggregation Tools
3 Things We Learned at Digital Marketing for Financial Services Summit
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3 Things We Learned at Digital Marketing for Financial Services Summit
8 Questions You Should Ask Before Implementing Generative AI Marketing Technology
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8 Questions You Should Ask Before Implementing Generative AI Marketing Technology
Adverity Has a New Look - Here's What's Changed
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Adverity Has a New Look - Here's What's Changed
What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?
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What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?
What is Google Analytics 4 and why is it replacing UA?
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What is Google Analytics 4 and why is it replacing UA?
How to Report on Reach
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How to Report on Reach
Marketing Data Management: A Guide to Getting Started
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Marketing Data Management: A Guide to Getting Started
What is a Non-Aggregatable Metric?
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What is a Non-Aggregatable Metric?
3 Ways of Overcoming GA4's API Limits in Looker Studio
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3 Ways of Overcoming GA4's API Limits in Looker Studio
A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
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A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
The Perfect Marriage: Marketing Data and Logistics Data
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The Perfect Marriage: Marketing Data and Logistics Data
Vodafone transforms data integration, reducing manual efforts by 75%
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Vodafone transforms data integration, reducing manual efforts by 75%
Building the Ultimate SaaS Analytics Dashboard
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Building the Ultimate SaaS Analytics Dashboard
How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls
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How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls
What is data integration in real-time?
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What is data integration in real-time?
How To Scale a Digital Marketing Agency
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How To Scale a Digital Marketing Agency
What is Ad Viewability?
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What is Ad Viewability?
5 Steps to Optimizing Your Marketing Strategy for Financial Services
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5 Steps to Optimizing Your Marketing Strategy for Financial Services
Data Vs Soulful Marketing: Finding The Balance
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Data Vs Soulful Marketing: Finding The Balance
What Is Artificial Intelligence in Marketing (And How Is It Used)?
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What Is Artificial Intelligence in Marketing (And How Is It Used)?
5 Reasons Every Marketing Analyst Needs Automated Data Integration
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5 Reasons Every Marketing Analyst Needs Automated Data Integration
US Still Counts on Cookies, While UK and Germany Champion MMM
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US Still Counts on Cookies, While UK and Germany Champion MMM
What is a Data Mesh (and why should marketers care)?
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What is a Data Mesh (and why should marketers care)?
The Rise of The Marketing Ops Role
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The Rise of The Marketing Ops Role
Why is building a Modern Data Stack such a challenge for businesses?
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Why is building a Modern Data Stack such a challenge for businesses?
Is the Chief Data Officer the New CMO?
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Is the Chief Data Officer the New CMO?
4 Things We Learned at NRF 2022
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4 Things We Learned at NRF 2022
2 Reasons Marketers Are Prioritizing First-Party Data
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2 Reasons Marketers Are Prioritizing First-Party Data
What is Data Automation and How Can it Benefit Your Marketing Efforts?
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What is Data Automation and How Can it Benefit Your Marketing Efforts?