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How to Build and Think About Your Product Funnel
Article
How to Build and Think About Your Product Funnel
First-Party Data: What It Is, Importance, & How to Gather It
Article
First-Party Data: What It Is, Importance, & How to Gather It
The Ultimate Guide to Setting up Analytics for Ecommerce
Article
The Ultimate Guide to Setting up Analytics for Ecommerce
Trial or Freemium? Get the Best of Both with a Reverse Trial - Elena Verna
Article
Trial or Freemium? Get the Best of Both with a Reverse Trial - Elena Verna
Amplitude Account-Based Marketing (ABM) Integration - Adam Greco
Article
Amplitude Account-Based Marketing (ABM) Integration - Adam Greco
How to Use Predictive Customer Analytics to Convert Users
Article
How to Use Predictive Customer Analytics to Convert Users
Customer Attrition Analysis and Optimization
Article
Customer Attrition Analysis and Optimization
How Product Managers Can Build Uncommonly Good Judgment - JJ Rorie
Article
How Product Managers Can Build Uncommonly Good Judgment - JJ Rorie
Marketing Forecasting 101: Using Analytics for Future Insights
Article
Marketing Forecasting 101: Using Analytics for Future Insights
Breaking Down the Labor Market in 2022
Article
Breaking Down the Labor Market in 2022
How to Accurately Calculate CAC (Use These 6 Data Points)
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How to Accurately Calculate CAC (Use These 6 Data Points)
How to Complete an Accurate Sales Funnel Analysis (With Examples)
Article
How to Complete an Accurate Sales Funnel Analysis (With Examples)
A Guide to Web, Product and Experience Analytics
Article
A Guide to Web, Product and Experience Analytics
From B2B to B2C: Transforming a Loyalty Points Aggregator into a Customer Rewards Powerhouse
Article
From B2B to B2C: Transforming a Loyalty Points Aggregator into a Customer Rewards Powerhouse
Attrition & Retention Analytics to Increase Repeat Buyers
Article
Attrition & Retention Analytics to Increase Repeat Buyers
Identity Resolution: Data Warehouse vs. Customer Data Platform - Arpit Choudhury
Article
Identity Resolution: Data Warehouse vs. Customer Data Platform - Arpit Choudhury
Discovering Our True Value Proposition: Doubling User Retention and Building a Better App with Amplitude Analytics
Article
Discovering Our True Value Proposition: Doubling User Retention and Building a Better App with Amplitude Analytics
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
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How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
Uncover Opportunities for Product Improvement Through Self-serve Data Analytics
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Uncover Opportunities for Product Improvement Through Self-serve Data Analytics
7 Product-Led Growth Companies Paving the Way in Tech Today
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7 Product-Led Growth Companies Paving the Way in Tech Today
How to Calculate & Interpret SaaS LTV
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How to Calculate & Interpret SaaS LTV
15 Important Product Metrics You Should Be Tracking
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15 Important Product Metrics You Should Be Tracking
5 Customer Segmentation Methods to Understand Purchasers
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5 Customer Segmentation Methods to Understand Purchasers
Introducing the Amplitude Guide to Behavioral Data & Event Tracking
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Introducing the Amplitude Guide to Behavioral Data & Event Tracking
Customer Data Platform: The Definitive Guide - Arpit Choudhury
Article
Customer Data Platform: The Definitive Guide - Arpit Choudhury
Creating a Self-Serve Data and Experimentation Culture for Better Decision-Making
Article
Creating a Self-Serve Data and Experimentation Culture for Better Decision-Making
You Need a Lean Data Taxonomy to Scale Self-service Analytics
Article
You Need a Lean Data Taxonomy to Scale Self-service Analytics
Audience Segmentation & Management Platform
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Audience Segmentation & Management Platform
How Do Product Teams View Amplitude vs. Google Analytics? - Adam Greco
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How Do Product Teams View Amplitude vs. Google Analytics? - Adam Greco
How to Leverage Customer Data to Increase Product Adoption - Arpit Choudhury
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How to Leverage Customer Data to Increase Product Adoption - Arpit Choudhury
5 Ways to Increase LTV of a Customer | & Track ARPU in Digital Analytics
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5 Ways to Increase LTV of a Customer | & Track ARPU in Digital Analytics
Restoring Trust to Data and Accelerating Product Growth with Amplitude
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Restoring Trust to Data and Accelerating Product Growth with Amplitude
5 Benefits of Data Management Software & Tools
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5 Benefits of Data Management Software & Tools
Google Analytics 4: What You Need to Know
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Google Analytics 4: What You Need to Know
The Complete Guide to Increasing Free Trial Conversion
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The Complete Guide to Increasing Free Trial Conversion
5 Diagrams That Explain Product-led Growth + Bonus Worksheet
Article
5 Diagrams That Explain Product-led Growth + Bonus Worksheet
5 Diagrams That Explain Product-led Growth + Bonus Worksheet
Article
5 Diagrams That Explain Product-led Growth + Bonus Worksheet
Learning to Lead with Data and Leave Gut Feelings Behind
Article
Learning to Lead with Data and Leave Gut Feelings Behind
Staying Synced on Strategy: The Four Dimensions of Coherence - Ibrahim Bashir
Article
Staying Synced on Strategy: The Four Dimensions of Coherence - Ibrahim Bashir
Scott Brinker on 5 MarTech Trends of the Decade to Accelerate Business Growth
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Scott Brinker on 5 MarTech Trends of the Decade to Accelerate Business Growth
What a Top VC Says About Driving Growth in this Downturn
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What a Top VC Says About Driving Growth in this Downturn
Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate
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Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate
How to Perform a SaaS Cohort Analysis to Reduce Churn
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How to Perform a SaaS Cohort Analysis to Reduce Churn
14 Product Management Tools (Plus Tips from Senior PMs)
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14 Product Management Tools (Plus Tips from Senior PMs)
20 Great Product Management Books Senior PMs Are Reading
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20 Great Product Management Books Senior PMs Are Reading
4 Tips from Melissa Perri to Help New Chief Product Officers Settle into Their Roles
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4 Tips from Melissa Perri to Help New Chief Product Officers Settle into Their Roles
Digital Analytics in a Downturn - Adam Greco
Article
Digital Analytics in a Downturn - Adam Greco
Resources
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Resources
How to Implement a Customer Journey Strategy that Works
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How to Implement a Customer Journey Strategy that Works
How To Create a Tracking Plan? - The Definitive Guide
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How To Create a Tracking Plan? - The Definitive Guide
What Is Multi-Touch Attribution? The Models and Tools You Need
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What Is Multi-Touch Attribution? The Models and Tools You Need
Amplitude CDP is here - Adam Greco
Article
Amplitude CDP is here - Adam Greco
32 Product Management Interview Questions & How to Answer
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32 Product Management Interview Questions & How to Answer
Sequential Test vs. Fixed Horizon T-Test: When to Use Each?
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Sequential Test vs. Fixed Horizon T-Test: When to Use Each?
Scarcity Requires a Renewed Focus on Leverage - John Cutler
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Scarcity Requires a Renewed Focus on Leverage - John Cutler
Celebrating Amplitude's 2022 Pioneer Award Winners
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Celebrating Amplitude's 2022 Pioneer Award Winners
3 Product Metric Pitfalls You Need to Avoid
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3 Product Metric Pitfalls You Need to Avoid
Using Multiple Digital Analytics Products - Adam Greco
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Using Multiple Digital Analytics Products - Adam Greco
Implementing Product Strategy: How to Make it Stick - Ibrahim Bashir
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Implementing Product Strategy: How to Make it Stick - Ibrahim Bashir
How to Build the Perfect Analytics Dashboard (6 Examples)
Article
How to Build the Perfect Analytics Dashboard (6 Examples)
Marketing Analytics Tools: What They Are and Why They Are Important
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Marketing Analytics Tools: What They Are and Why They Are Important
What Are Vanity Metrics and How to Stop Using Them - John Cutler
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What Are Vanity Metrics and How to Stop Using Them - John Cutler
7 Growth Marketing Skills You Need in 2022
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7 Growth Marketing Skills You Need in 2022
22 A/B Testing Interview Questions & How to Answer Them
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22 A/B Testing Interview Questions & How to Answer Them
Amplitude Amplifies Its Ability To Turn Insights Into Action - Arpit Choudhury
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Amplitude Amplifies Its Ability To Turn Insights Into Action - Arpit Choudhury
Customer Journey Analytics: Definition, Tools, & Examples
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Customer Journey Analytics: Definition, Tools, & Examples
Setting Good Product Management KPIs (B2B and B2C)
Article
Setting Good Product Management KPIs (B2B and B2C)
How to Decide Which Events to Track?
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How to Decide Which Events to Track?
Best 2019 Product Manager Podcasts: Design, Marketing, Analytics
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Best 2019 Product Manager Podcasts: Design, Marketing, Analytics
The Product Strategy Playbook: A Guide to Flywheels
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The Product Strategy Playbook: A Guide to Flywheels
6 Essential Digital Optimization Skills You Need
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6 Essential Digital Optimization Skills You Need
Digital Analytics vs. Business Intelligence - Adam Greco
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Digital Analytics vs. Business Intelligence - Adam Greco
Announcing Amplitude's 2022 Pioneer Award Finalists
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Announcing Amplitude's 2022 Pioneer Award Finalists
Product Management Process: Stages, Tips, & Diagrams
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Product Management Process: Stages, Tips, & Diagrams
What is Marketing Analytics? Background, Tools, & Metrics
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What is Marketing Analytics? Background, Tools, & Metrics
What Are the Components of Event Data?
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What Are the Components of Event Data?
Answering Questions Around Google Analytics Sunset & GA4 - Adam Greco
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Answering Questions Around Google Analytics Sunset & GA4 - Adam Greco
Marketing Analytics vs. Product Analytics (Part 2) - Adam Greco
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Marketing Analytics vs. Product Analytics (Part 2) - Adam Greco
What Is the Purpose of Event Data?
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What Is the Purpose of Event Data?
Being Data-Driven Doesn't Have To Be Hard: Adopt a Powerful Tool
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Being Data-Driven Doesn't Have To Be Hard: Adopt a Powerful Tool
What Are Entities In the Context of Event Data? The Definitive Guide
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What Are Entities In the Context of Event Data? The Definitive Guide
It's Time To Bridge the Gap Between Data People and Non-data People
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It's Time To Bridge the Gap Between Data People and Non-data People
What Is Product Strategy? Framework & Examples
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What Is Product Strategy? Framework & Examples
How Jumbo Interactive Enabled Personalization with Recommend
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How Jumbo Interactive Enabled Personalization with Recommend
Session Replay: What It Is & How to Use It Effectively
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Session Replay: What It Is & How to Use It Effectively
2021 Datamonster of the Year: ABS-CBN's Robbin Brillantes
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2021 Datamonster of the Year: ABS-CBN's Robbin Brillantes
Building Transparency, Autonomy, and a Collaborative Culture with Amplitude
Article
Building Transparency, Autonomy, and a Collaborative Culture with Amplitude
User Behavior Analytics: How to Track and Analyze
Article
User Behavior Analytics: How to Track and Analyze
Marketing Analytics vs. Product Analytics (Part 1) - Adam Greco
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Marketing Analytics vs. Product Analytics (Part 1) - Adam Greco
What Is Product Management? Meaning, Process, & More
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What Is Product Management? Meaning, Process, & More
Agile Product Management: Definition, Best Practices, & Examples
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Agile Product Management: Definition, Best Practices, & Examples
Digital Optimization vs. Digital Transformation Explained
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Digital Optimization vs. Digital Transformation Explained
2021 Datamonster interview: Truebill's Alon Wertheimer
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2021 Datamonster interview: Truebill's Alon Wertheimer
Minimally Viable Self-Service Product Analytics - John Cutler
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Minimally Viable Self-Service Product Analytics - John Cutler
What Is Customer Retention? Definition, Examples, & Tools
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What Is Customer Retention? Definition, Examples, & Tools
What is Web Analytics? Definition, Examples, & Tools
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What is Web Analytics? Definition, Examples, & Tools