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What is Customer Lifetime Value (CLV)? Definition & Formulas
Article
What is Customer Lifetime Value (CLV)? Definition & Formulas
What Is Behavioral Analytics? Definition, Examples, & Tools
Article
What Is Behavioral Analytics? Definition, Examples, & Tools
Switching Digital Analytics Vendors - Adam Greco
Article
Switching Digital Analytics Vendors - Adam Greco
22 Predictions for Digital Optimization in 2022
Article
22 Predictions for Digital Optimization in 2022
How Financial Services Can Utilize Customer Behavior
Article
How Financial Services Can Utilize Customer Behavior
What Is Funnel Analysis? Definition, Examples, and Tools
Article
What Is Funnel Analysis? Definition, Examples, and Tools
Amplitude Is Here to Take Data-led Academy's Mission Forward
Article
Amplitude Is Here to Take Data-led Academy's Mission Forward
Event-Based Analytics: Definition, Examples, & Tools
Article
Event-Based Analytics: Definition, Examples, & Tools
Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco
Article
Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco
What Is Digital Analytics? Definition, Examples, & Tools
Article
What Is Digital Analytics? Definition, Examples, & Tools
Get Into the Groove of Product-Led Growth Through Data Democratization
Article
Get Into the Groove of Product-Led Growth Through Data Democratization
Pioneering Data Privacy Across Digital Analytics with Amplitude and Transcend
Article
Pioneering Data Privacy Across Digital Analytics with Amplitude and Transcend
How Glossier Uses Amplitude to Help Customers Find Their Beauty Story
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How Glossier Uses Amplitude to Help Customers Find Their Beauty Story
How Behavioral Marketing Can Better Target Your Audience
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How Behavioral Marketing Can Better Target Your Audience
4 User Insights Behavioral Analytics Can Give You
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4 User Insights Behavioral Analytics Can Give You
Are Websites Products? - Adam Greco
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Are Websites Products? - Adam Greco
Meet Amplitude's 2021 Datamonsters of the Year
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Meet Amplitude's 2021 Datamonsters of the Year
Digital Pictures & Digital Data - Adam Greco
Article
Digital Pictures & Digital Data - Adam Greco
Embracing Behavioral Insights and Self-Service Analytics at Grover
Article
Embracing Behavioral Insights and Self-Service Analytics at Grover
The Great Digital Analytics Reimplementation - Adam Greco
Article
The Great Digital Analytics Reimplementation - Adam Greco
Introducing the Amplitude Google Tag Manager Template - Adam Greco
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Introducing the Amplitude Google Tag Manager Template - Adam Greco
Impacts of Analytics Reporting Interfaces on Digital Analytics Programs - Adam Greco
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Impacts of Analytics Reporting Interfaces on Digital Analytics Programs - Adam Greco
The Next Hottest Products and the Trends That Drive Them
Article
The Next Hottest Products and the Trends That Drive Them
Is Your Digital Analytics Tech Stack a Frog in Boiling Water? - Adam Greco
Article
Is Your Digital Analytics Tech Stack a Frog in Boiling Water? - Adam Greco
Behavioral Segmentation 101: What It Is & How to Get Started
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Behavioral Segmentation 101: What It Is & How to Get Started
Predictive Analytics 101: Leverage Prediction to Get Business Results
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Predictive Analytics 101: Leverage Prediction to Get Business Results
How to Enhance Experimentation with User Segmentation
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How to Enhance Experimentation with User Segmentation
Why Marketing and Product Teams Should Bet on Customer Behaviors
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Why Marketing and Product Teams Should Bet on Customer Behaviors
5 Use Cases that Show Why Marketers Love Amplitude
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5 Use Cases that Show Why Marketers Love Amplitude
Increase Shopping Cart Values in Ecommerce in 6 Clicks
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Increase Shopping Cart Values in Ecommerce in 6 Clicks
Personalization Preferences: What Do Customers Want?
Article
Personalization Preferences: What Do Customers Want?
OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle
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OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle
Choosing a Data Analysis Tool: 4 Things to Consider
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Choosing a Data Analysis Tool: 4 Things to Consider
How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform
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How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform
4 Ways Predictive Marketing Can Guide Customer Purchases
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4 Ways Predictive Marketing Can Guide Customer Purchases
The Problem with Basic Website Analytics (& What You Should Really Measure)
Article
The Problem with Basic Website Analytics (& What You Should Really Measure)
Measure Feature Engagement in 6 Clicks or Less
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Measure Feature Engagement in 6 Clicks or Less
Investor Relations
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Investor Relations
Why Product and Marketing Need to Collaborate - Adam Greco
Article
Why Product and Marketing Need to Collaborate - Adam Greco
Real-time Data Analytics: Which KPIs Are Right for Your Business?
Article
Real-time Data Analytics: Which KPIs Are Right for Your Business?
3 Use Cases for Customer Behavior Analytics
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3 Use Cases for Customer Behavior Analytics
The Modern Business Software Stack for Product & Growth
Article
The Modern Business Software Stack for Product & Growth
The Convergence of Analytics Products - Adam Greco
Article
The Convergence of Analytics Products - Adam Greco
Empowering Data-driven Decisions at Criteo
Article
Empowering Data-driven Decisions at Criteo
3 Ways Media and Entertainment Companies Can Leverage Behavioral Data
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3 Ways Media and Entertainment Companies Can Leverage Behavioral Data
Remove the Bottleneck and Get the Most Out of Data with Self-Serve Analytics
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Remove the Bottleneck and Get the Most Out of Data with Self-Serve Analytics
Explaining Digital Transformation & Amplitude to My Family - Adam Greco
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Explaining Digital Transformation & Amplitude to My Family - Adam Greco
3 Steps to Get Your Product Flywheel in Motion
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3 Steps to Get Your Product Flywheel in Motion
Amplitude + Slalom: 3 Ways Leaders Can Leverage Digital Product Analytics to Drive Outcomes
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Amplitude + Slalom: 3 Ways Leaders Can Leverage Digital Product Analytics to Drive Outcomes
Adjust + Amplitude: Drive Outcomes Through Product and Marketing Data -
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Adjust + Amplitude: Drive Outcomes Through Product and Marketing Data -
Level Up Your Product Marketing with Behavioral Analytics Personas
Article
Level Up Your Product Marketing with Behavioral Analytics Personas
Amplitude Partner Ecosystem | Directory
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Amplitude Partner Ecosystem | Directory
What Most Companies Get Wrong About Self-Service Analytics
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What Most Companies Get Wrong About Self-Service Analytics
Run Better Growth Experiments with Qualitative and Quantitative Data
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Run Better Growth Experiments with Qualitative and Quantitative Data
Better Data Brings Better Content at Disney+ Hotstar
Article
Better Data Brings Better Content at Disney+ Hotstar
How Calm Uses Analytics to Improve Sleep, Health and Happiness
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How Calm Uses Analytics to Improve Sleep, Health and Happiness
Diversity, Equity and Inclusion
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Diversity, Equity and Inclusion
Braze + Amplitude: Power Personalized Experiences with Customer Data
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Braze + Amplitude: Power Personalized Experiences with Customer Data
More Data, More Donations: How GoFundMe Turns Insights into Action
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More Data, More Donations: How GoFundMe Turns Insights into Action
Product Lessons Learned: A Conversation with Shreyas Doshi & John Cutler
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Product Lessons Learned: A Conversation with Shreyas Doshi & John Cutler
Why Product Analytics is the Missing Key to Your Marketing Personalization
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Why Product Analytics is the Missing Key to Your Marketing Personalization
How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience
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How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience
Increasing Downloads and Deliveries at Jersey Mike's in a Year of Lockdowns
Article
Increasing Downloads and Deliveries at Jersey Mike's in a Year of Lockdowns
Amplitude Behavioral Graph
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Amplitude Behavioral Graph
Amplitude | The Digital Optimization System
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Amplitude | The Digital Optimization System
5 Uses for Product Analytics in Marketing Management
Article
5 Uses for Product Analytics in Marketing Management
Top 3 Customer Challenges Faced by D2C Companies
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Top 3 Customer Challenges Faced by D2C Companies
Building App Personalization That Doesn't Compromise on User Experience
Article
Building App Personalization That Doesn't Compromise on User Experience
Amplitude Recommend: Behind The Algorithm
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Amplitude Recommend: Behind The Algorithm
Accelerate Your Personalization Maturity
Article
Accelerate Your Personalization Maturity
Why VoC Is Not Enough
Article
Why VoC Is Not Enough
Product Strategy Template: Focus Your Efforts With These 3 Steps
Article
Product Strategy Template: Focus Your Efforts With These 3 Steps
How Data Lifecycle Management Applies to Product Analytics
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How Data Lifecycle Management Applies to Product Analytics
Insights from Amplitude's 2021 Product Manager Hiring Report
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Insights from Amplitude's 2021 Product Manager Hiring Report
5 Truths of Building a Product Launch Strategy
Article
5 Truths of Building a Product Launch Strategy
How COVID-19 Impacted Consumer Trends Across 5 Industries in 2020
Article
How COVID-19 Impacted Consumer Trends Across 5 Industries in 2020
A Guide to Implementing a Successful Data Governance Framework
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A Guide to Implementing a Successful Data Governance Framework
Privacy Policy
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Privacy Policy
Why Product Analytics is the New Standard for Digital Measurement
Article
Why Product Analytics is the New Standard for Digital Measurement
Terms of Service
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Terms of Service
Why Your Entire Company Should Talk with Customers Weekly
Article
Why Your Entire Company Should Talk with Customers Weekly
Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love
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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love
Make Better Decisions, Faster, by Enabling Self-Service Data
Article
Make Better Decisions, Faster, by Enabling Self-Service Data
Working Small and Working Together
Article
Working Small and Working Together
From Data Analysis to Data Storytelling: Improving Product Experience at Chick-fil-A
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From Data Analysis to Data Storytelling: Improving Product Experience at Chick-fil-A
Data Management Do's and Don'ts for 2021 & Beyond
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Data Management Do's and Don'ts for 2021 & Beyond
What Is Data Management?
Article
What Is Data Management?
Run a Customer Experience Analysis with Product Analytics
Article
Run a Customer Experience Analysis with Product Analytics
Maximize the ROI of Your Data Management Platform
Article
Maximize the ROI of Your Data Management Platform
Use a Mixed-Pattern Approach to Instrumenting Your Product
Article
Use a Mixed-Pattern Approach to Instrumenting Your Product
Asking Better Questions
Article
Asking Better Questions
40 Questions to Help You Build Your Product Roadmap
Article
40 Questions to Help You Build Your Product Roadmap
Keeping the Customer Domain Front and Center
Article
Keeping the Customer Domain Front and Center
4 Customer Analytics Questions to Understand Your User Journey
Article
4 Customer Analytics Questions to Understand Your User Journey
Successful Product Management is All About Collaboration
Article
Successful Product Management is All About Collaboration
How Product Intelligence Helped Under Armour, Well Pharmacy, and NerdWallet Iterate Faster
Article
How Product Intelligence Helped Under Armour, Well Pharmacy, and NerdWallet Iterate Faster