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Campaign optimization: How to supercharge for success
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Go for the gold: How to ace your 2024 Olympics campaign
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7 pitfalls to watch out for when measuring your in-app purchases
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Where to invest: the value of continuing to invest in paid media during a recession
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Driving loyalty and lifetime value (LTV) in challenging economic conditions
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Bridging the gap between online and offline retail
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Deep linking 101: The why, what, and how
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Subscription-based apps: How to set yourself for success
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Why media mix models are the answer to unlocking measurement in a privacy-centric world
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As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
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Does user privacy have to come at the expense of an incredible user experience?
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In-app feedback: Everything you need to know
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The future of the app store economy, in a privacy-centric world
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Show me the money! Why marketers should focus on payback periods and cash flow in 2023
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The next generation of privacy-centric attribution explained
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What does it really mean to be an attribution authority?
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Aggregated attribution innovation based on differential privacy
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The roadmap to success on Android
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It's not you, it's your MMP: How to know it's time to switch
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
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How to leverage preload campaigns for gaming apps
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Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
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Alternative traffic sources for fintech mobile apps you need to know about in 2023
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Level Up: Cracking the code to PC game marketing in 2023
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SKAN 4.0: Industry perspectives
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Android Privacy Sandbox is coming. What should marketers do next?
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CTV vs. OTT advertising: What you need to know
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Bridging the gaps between predictive marketing and SKAN
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20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
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Collect, organize, and standardize all cost reporting
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Testing a multi-billion dollar black box
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Six essential skills every UA team lead needs
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Unlock app store success with the right ASO keywords
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App promotion 101: 11 viral ways to promote Your mobile app
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Simplifying SKAN 4.0: 5 features that will help you master the changes
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Harnessing a single source of truth to maximize profitability & optimize budget distribution
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Use these 5 iOS 15 features to improve your ASO
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Launching your app: 11 steps to success
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The great migration - Debunking the fear factor when looking to switch MMPs
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SSOT attribution uplift and eCPI drop per category revealed
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Why creative and top of funnel measurement is key in the privacy age and how to get it right
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ASO metrics and KPIs: Measuring your app's success
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Hunker down or double down? Recession-proof app marketing success strategies
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Turn app downloads into long-term value with user app segmentation
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Level up your iOS app promotion with Apple Search Ads
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The no-BS guide to reporting marketing metrics to your boss
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Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
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How digital sustainability can help drive more value during the holiday season
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Go with the user flow: how to master UX in 2022
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Beyond product specs: 5 crucial factors to consider when buying an MMP
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App store screenshots: Optimize your visual assets to attract users
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The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
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Overcoming a challenging holiday season through digital sustainability
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