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Why a Cross Platform Digital Marketing Strategy is a Must - Centro
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Why Target Impression Share in Search Engine Marketing?
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Why You Should Be Utilizing Bing Shopping - Basis Technologies
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Why a Cross-Platform Digital Marketing Strategy is a Must
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Tracking Basis Platform's Growth Over 1H
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Utilizing Natural Language Processing in the Health Insurance Industry
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Why Target Impression Share in Search Engine Marketing? - Basis Technologies
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The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals - Basis Technologies
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The Path to Great PPC for Search Marketers
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Google's New Mobile Search Look: Black Is The New Green - Basis Technologies
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Ask the Expert: How Do I Use Amazon Search Ads?
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DIAL: Digital Innovations Awesome List (July 2019)
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Making Big Data Actionable for Paid Search Optimization
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The Role of Bid Optimization Technology in Preventing PPC Performance Issues
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Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel
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DIAL: Digital Innovations Awesome List (June 2019)
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How to Maximize the Potential of Dynamic Search Ads
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Language-Specific Targeting for Multilingual Areas
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The Characteristics of Portfolio Versus Keyword-Level Bidding
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Why Digital Audio Ads Should be Part of Your Media Mix
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DIAL: Digital Innovations Awesome List (April 2019)
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Manual vs Automated PPC Bidding: Your Control against Your Effort
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Utilizing Revenue-per-Click to Calculate PPC Keyword Value
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DIAL: Digital Innovations Awesome List (March 2019)
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Agencies Should NOT Be Afraid of the Big, Bad In-Housing Trend
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Adwords Automation in 2019 - The Best Solutions for Automating SEM
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4 Tips for Increasing SEM Spend Without Sacrificing Performance
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How To Maintain Brand Safety During Programmatic Media Buys
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How Landing Page Design Impacts PPC Efficiency
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Fit in to Stand Out with Native Advertising
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Data Driven PPC: The Secret To Paid Search Success is Quality Data
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A Brief History of Search Engine Marketing
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Driving "Profit Maximization" in your PPC Bid Optimization Strategy
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Advertising Needs to Give Consumers More of a Choice
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10 Shopping Feed Optimization Techniques for Better Retail Advertising
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4 Tips to Consider Before Switching Companies
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Why is My PPC Performance Bad? Part III: How to Ensure You're Optimizing Towards the Correct Metric
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How Data Security and Regulatory Compliance are Changing SEM
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These Five Digital Media Trends Will Stay Behind in 2018
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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions
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What is Natural Language Processing?
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A Gentle Introduction to Artificial Intelligence
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How to Calculate CPC: A Guide for Digital Advertisers
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Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions
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DIAL: Digital Innovations Awesome List (February 2019)
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How to Write Social Media Ads That Convert
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The 7 Keys to Mobile Marketing
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How to Use Social Media to Drive Conversions - Basis Technologies
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How To Optimize PPC Landing Pages To Secure More Leads
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7 Tips and Tricks For Better PPC Keyword Research - Basis Technologies
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Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications
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How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)
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5 Simple Steps to Develop an Effective PPC Campaign Strategy
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DIAL: Digital Innovations Awesome List (January 2019)
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Six SEM Trends You Need to Know in 2019
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The Connected TV Opportunity
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Mobile Ad Spend, Native Advertising & Digital Trends
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