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Scout: The Impacts of Reddit's Blackout, Google's Latest Antitrust Charge, and More
Article
Scout: The Impacts of Reddit's Blackout, Google's Latest Antitrust Charge, and More
Innovations in Search and Social [June 2023]
Article
Innovations in Search and Social [June 2023]
5 Cannabis Consumer Personas to Know
Article
5 Cannabis Consumer Personas to Know
Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More
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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More
Halfway Home: The Biggest Advertising Stories from the First Half of 2023
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Halfway Home: The Biggest Advertising Stories from the First Half of 2023
Are You Asking the Right Questions About the Future of Identity?
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Are You Asking the Right Questions About the Future of Identity?
Scout: Twitter's Downward Spiral, the Uptick in OOH, and More
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Scout: Twitter's Downward Spiral, the Uptick in OOH, and More
The Do's and Don'ts of TikTok Marketing
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The Do's and Don'ts of TikTok Marketing
Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More
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Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More
Programmatic 101: Driving Performance with Campaign Optimization
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Programmatic 101: Driving Performance with Campaign Optimization
Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign
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Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign
Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
Scout: How AI Will Change SEM, Advertising During Pride Month, and More
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Scout: How AI Will Change SEM, Advertising During Pride Month, and More
3 Things Weezer Can Teach Us About Effective Media Strategy
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3 Things Weezer Can Teach Us About Effective Media Strategy
Innovations in Search and Social [May 2023]
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Innovations in Search and Social [May 2023]
Scout: AI Warnings, Upfronts Updates, and More in This Week's Digest of Top Digital Marketing Content
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Scout: AI Warnings, Upfronts Updates, and More in This Week's Digest of Top Digital Marketing Content
Artificial Intelligence and the Future of Search Engine Marketing
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Artificial Intelligence and the Future of Search Engine Marketing
6 Marketing Challenges in the Travel Industry Today
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6 Marketing Challenges in the Travel Industry Today
Who the Digital Advertising Channels Would Be at a Holiday Cookout
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Who the Digital Advertising Channels Would Be at a Holiday Cookout
Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More
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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More
3 Things Advertisers Need to Know About TikTok
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3 Things Advertisers Need to Know About TikTok
4 Things to Know About Podcast Advertising in 2023
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4 Things to Know About Podcast Advertising in 2023
TikTok by the Numbers: Stats and Facts for Digital Advertisers
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TikTok by the Numbers: Stats and Facts for Digital Advertisers
Innovations in Search and Social [April 2023]
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Innovations in Search and Social [April 2023]
Scout: Brands Up Their TikTok Spend, Digital Advertising's Carbon Footprint, and More
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Scout: Brands Up Their TikTok Spend, Digital Advertising's Carbon Footprint, and More
5 Recommendations on How Marketers Can Succeed in a Privacy-First Future
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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future
Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?
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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?
CTV. vs. OTT: What's the Difference?
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CTV. vs. OTT: What's the Difference?
Scout: Google's AI Sprint, Considerations for Cannabis Advertisers, and More
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Scout: Google's AI Sprint, Considerations for Cannabis Advertisers, and More
The Future of Search Engine Marketing: Our Experts Weigh In
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The Future of Search Engine Marketing: Our Experts Weigh In
5 Considerations for Cannabis Advertising
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5 Considerations for Cannabis Advertising
3 Things B2B and B2C Marketers Can Learn from the World of Politics
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3 Things B2B and B2C Marketers Can Learn from the World of Politics
Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week's Digest of Top Digital Marketing Content
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Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week's Digest of Top Digital Marketing Content
What Is Digital Out-of-Home Advertising?
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What Is Digital Out-of-Home Advertising?
Still Figuring Out Your Data Privacy Action Plan? Read This.
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Still Figuring Out Your Data Privacy Action Plan? Read This.
How to Make the Most of Your First-Party Data
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How to Make the Most of Your First-Party Data
Automation vs AI in Digital Advertising
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Automation vs AI in Digital Advertising
Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023
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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023
Innovations in Search and Social [March 2023]
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Innovations in Search and Social [March 2023]
Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023
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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023
Everything You Need to Know About Digital Out-of-Home Advertising
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Everything You Need to Know About Digital Out-of-Home Advertising
Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week's Digest of Top Digital Marketing Content
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Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week's Digest of Top Digital Marketing Content
Maximizing ROI on Programmatic Advertising Spend
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Maximizing ROI on Programmatic Advertising Spend
Scout: Video Podcast Inventory Hype, Netflix's Adtech Conundrum, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Video Podcast Inventory Hype, Netflix's Adtech Conundrum, and More in This Week's Digest of Top Digital Marketing Content
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring
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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring
US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Programmatic Advertising 101: What Is Behavioral Targeting?
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Programmatic Advertising 101: What Is Behavioral Targeting?
Scout: What to Do at SXSW, Inauthenticity on International Women's Day, and More in This Week's Digest of Top Digital Marketing Content
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Scout: What to Do at SXSW, Inauthenticity on International Women's Day, and More in This Week's Digest of Top Digital Marketing Content
The Cookieless World: New Identity Solutions
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The Cookieless World: New Identity Solutions
How Will AI Shape the Future of Digital Advertising?
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How Will AI Shape the Future of Digital Advertising?
Innovations in Search and Social [February 2023] - Basis Technologies
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Innovations in Search and Social [February 2023] - Basis Technologies
What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?
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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?
Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week's Digest of Top Digital Marketing Content
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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week's Digest of Top Digital Marketing Content
What is Native Advertising?
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What is Native Advertising?
Programmatic Advertising 101: Setting Campaign Goals and KPIs
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Programmatic Advertising 101: Setting Campaign Goals and KPIs
The Social Media Advertising Updates You Need to Know
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The Social Media Advertising Updates You Need to Know
Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week's Digest of Top Digital Marketing Content
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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week's Digest of Top Digital Marketing Content
Digital Advertising Strategies to Win Your Customers' Hearts
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Digital Advertising Strategies to Win Your Customers' Hearts
How to Create Effective Digital Video Ads
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How to Create Effective Digital Video Ads
How to Create Effective Retargeting Ads
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How to Create Effective Retargeting Ads
The Power of Sound: Audio Advertising by the Numbers
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The Power of Sound: Audio Advertising by the Numbers
Digital Audio Advertising in 2023   - Basis Technologies
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Digital Audio Advertising in 2023   - Basis Technologies
Scout: Super Bowl Ads Fumble, Bing's AI Opportunity, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Super Bowl Ads Fumble, Bing's AI Opportunity, and More in This Week's Digest of Top Digital Marketing Content
Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week's Digest of Top Digital Marketing Content
Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
How Higher Education Marketers Can Adjust to the New Normal
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How Higher Education Marketers Can Adjust to the New Normal
The Impact of CPRA on Digital Advertising and Consumer Privacy
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The Impact of CPRA on Digital Advertising and Consumer Privacy
Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week's Digest of Top Digital Marketing Content
For Healthcare Marketers, Building Customer Relationships Is Crucial
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For Healthcare Marketers, Building Customer Relationships Is Crucial
Scout: CES Highlights, 2023 Trends to Know, and More in This Week's Digest of Top Digital Marketing Content
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Scout: CES Highlights, 2023 Trends to Know, and More in This Week's Digest of Top Digital Marketing Content
Everything You Need to Know About Programmatic Guaranteed
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Everything You Need to Know About Programmatic Guaranteed
3 Strategies to Help Tech Marketing Teams Weather Unpredictability
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3 Strategies to Help Tech Marketing Teams Weather Unpredictability
Innovations in Search and Social [January 2023]
Article
Innovations in Search and Social [January 2023]
What's Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.
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What's Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.
Programmatic Advertising Trends to Know for 2023
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Programmatic Advertising Trends to Know for 2023
Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
Everything We Published on Connected TV Advertising This Year
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Everything We Published on Connected TV Advertising This Year
2023 Trends for B2B Marketers
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2023 Trends for B2B Marketers
What is the Difference Between Paid Search and Display Advertising?
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What is the Difference Between Paid Search and Display Advertising?
2023 Trends for Restaurant & Dining Marketers
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2023 Trends for Restaurant & Dining Marketers
Your Favorite Blog Posts from This Year
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Your Favorite Blog Posts from This Year
2023 Trends for Financial Services Marketers
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2023 Trends for Financial Services Marketers
A Digital Marketer's New Year's Resolutions
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A Digital Marketer's New Year's Resolutions
Your Favorite Blog Posts from This Year
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Your Favorite Blog Posts from This Year
Our Favorite Blog Posts from 2022
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Our Favorite Blog Posts from 2022
Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week's Digest of Top Digital Marketing Content
2023 Trends for Travel & Tourism Marketers
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2023 Trends for Travel & Tourism Marketers
Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)
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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)
Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week's Digest of Top Digital Marketing Content
Programmatic Advertising 101: How Does Contextual Targeting Work?
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Programmatic Advertising 101: How Does Contextual Targeting Work?
2023 Trends for Healthcare Marketers - Basis Technologies
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2023 Trends for Healthcare Marketers - Basis Technologies
How Automotive Marketers Should Address Pent-Up Consumer Demand
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How Automotive Marketers Should Address Pent-Up Consumer Demand
Programmatic 101: How Does Contextual Targeting Work?
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Programmatic 101: How Does Contextual Targeting Work?
Our Favorite Blog Posts from 2022
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Our Favorite Blog Posts from 2022
Creating Personalized Customer Experiences with Advertising Automation
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Creating Personalized Customer Experiences with Advertising Automation
The Importance of Trust in Financial Services Marketing - Basis Technologies
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The Importance of Trust in Financial Services Marketing - Basis Technologies