Basis

Top 4 Benefits of Connected TV Advertising

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Top 4 Benefits of Connected TV Advertising

Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content

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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content

Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content

Connected TV: Fact and Fiction

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Connected TV: Fact and Fiction

The Connected TV Advertising Glossary: All the Terms you Need to Know - Basis Technologies

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The Connected TV Advertising Glossary: All the Terms you Need to Know - Basis Technologies

Programmatic 101: What is Programmatic Video Advertising? - Basis Technologies

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Programmatic 101: What is Programmatic Video Advertising? - Basis Technologies

Programmatic Advertising 101: What is Programmatic Video Advertising?

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Programmatic Advertising 101: What is Programmatic Video Advertising?

Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: New Research on Misinformation, Twitter's Lost Ad Dollars, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies

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TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies

The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Next Year's Marketing Budgets, Backlash from Musk's Twitter Takeover, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content

The Importance of Trust in Financial Services Marketing

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The Importance of Trust in Financial Services Marketing

Innovations in Search and Social [November 2022]

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Innovations in Search and Social [November 2022]

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Brand Safety and Avoiding Controversy in Digital Advertising

Burnout in Digital Advertising Demands Real Changes

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Burnout in Digital Advertising Demands Real Changes

How to Make the Most of Your First-Party Data - Basis Technologies

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How to Make the Most of Your First-Party Data - Basis Technologies

Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising - Basis Technologies

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising - Basis Technologies

Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

The Connected TV Advertising Glossary: All the Terms You Need to Know

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The Connected TV Advertising Glossary: All the Terms You Need to Know

Roundtable: Building Basis

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Roundtable: Building Basis

Ask an Expert: Holiday Advertising Best Practices - Basis Technologies

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Ask an Expert: Holiday Advertising Best Practices - Basis Technologies

Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content

Digital Media Insights in Political Marketing-2022 Elections Edition - Basis Technologies

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Digital Media Insights in Political Marketing-2022 Elections Edition - Basis Technologies

The Top Four Takeaways from Programmatic I/O 2022

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The Top Four Takeaways from Programmatic I/O 2022

Choosing Progress Over Procrastination When It Comes to Consumer Privacy

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Choosing Progress Over Procrastination When It Comes to Consumer Privacy

Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content

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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content

Digital Media Insights in Political Marketing-2022 Elections Edition

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Digital Media Insights in Political Marketing-2022 Elections Edition

Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

What's Spookier Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. - Basis Technologies

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What's Spookier Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. - Basis Technologies

Media Complexity in the Marketing Landscape

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Media Complexity in the Marketing Landscape

Choosing Progress Over Procrastination When It Comes to Consumer Privacy - Basis Technologies

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Choosing Progress Over Procrastination When It Comes to Consumer Privacy - Basis Technologies

4 Things Advertisers Should Know About Retail Media Networks

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4 Things Advertisers Should Know About Retail Media Networks

Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week's Digest of Top Digital Marketing Content

4 Adtech Horrors to Avoid This Halloween (and Year-Round) - Basis Technologies

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4 Adtech Horrors to Avoid This Halloween (and Year-Round) - Basis Technologies

Search and Social Innovations List [October 2022] - Basis Technologies

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Search and Social Innovations List [October 2022] - Basis Technologies

Programmatic Advertising 101: Three Skills Every Digital Media Associate Should Have

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Programmatic Advertising 101: Three Skills Every Digital Media Associate Should Have

Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

4 Things Advertisers Should Know About Retail Media Networks - Basis Technologies

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4 Things Advertisers Should Know About Retail Media Networks - Basis Technologies

The Top Four Takeaways from Programmatic I/O 2022 - Basis Technologies

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The Top Four Takeaways from Programmatic I/O 2022 - Basis Technologies

Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week's Digest of Top Digital Marketing Content

Programmatic 101: Three Skills Every Digital Media Associate Should Have - Basis Technologies

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Programmatic 101: Three Skills Every Digital Media Associate Should Have - Basis Technologies

Innovations in Search and Social [October 2022]

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Innovations in Search and Social [October 2022]

3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Urgency Around Data Privacy, Apple's TV Ad Play, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

4 Adtech Horrors to Avoid This Halloween (and Year-Round)

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content

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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content

The Weird, Wonderful World of Geotargeting and Location Targeting - Basis Technologies

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The Weird, Wonderful World of Geotargeting and Location Targeting - Basis Technologies

New Trends in Food and Beverage Advertising

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New Trends in Food and Beverage Advertising

Five Ads That Get Inflation Messaging Right - Basis Technologies

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Five Ads That Get Inflation Messaging Right - Basis Technologies

Programmatic Advertising 101: The Four "Don'ts" of Programmatic Advertising

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Programmatic Advertising 101: The Four "Don'ts" of Programmatic Advertising

Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week's Digest of Top Digital Marketing Content

What's on the Horizon in Programmatic Advertising? - Basis Technologies

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What's on the Horizon in Programmatic Advertising? - Basis Technologies

Ask an Expert: What's Ad Fraud?

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Ask an Expert: What's Ad Fraud?

Why Audio is Digital Advertising's Fastest Growing Category

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Why Audio is Digital Advertising's Fastest Growing Category

An Inside Look at Basis Technologies' New Hire Orientation

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An Inside Look at Basis Technologies' New Hire Orientation

What's on the Horizon in Programmatic Advertising?

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What's on the Horizon in Programmatic Advertising?

Five Ads That Get Inflation Messaging Right

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Five Ads That Get Inflation Messaging Right

How Advertisers Can Succeed During Uncertain Times

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How Advertisers Can Succeed During Uncertain Times

Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

An Inside Look at Basis Technologies' New Hire Orientation - Basis Technologies

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An Inside Look at Basis Technologies' New Hire Orientation - Basis Technologies

Programmatic 101: The Four "Don'ts" of Programmatic Advertising - Basis Technologies

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Programmatic 101: The Four "Don'ts" of Programmatic Advertising - Basis Technologies

3 Things Consumer Packaged Goods Advertisers Should Know

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3 Things Consumer Packaged Goods Advertisers Should Know

How Financial Services Advertisers Can Reach Gen Z and Millennials - Basis Technologies

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How Financial Services Advertisers Can Reach Gen Z and Millennials - Basis Technologies

Innovations in Search and Social [September 2022]

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Innovations in Search and Social [September 2022]

Scout: The IAB's State of Data Report, the Creation of 'Commerce Media,' and More in This Week's Digest of Top Digital Marketing Content

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Scout: The IAB's State of Data Report, the Creation of 'Commerce Media,' and More in This Week's Digest of Top Digital Marketing Content

What is Automated Billing?

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What is Automated Billing?

Scout: TikTok the Search Engine, Patagonia's Anti-Greenwashing Play, and More in This Week's Digest of Top Digital Marketing Content

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Scout: TikTok the Search Engine, Patagonia's Anti-Greenwashing Play, and More in This Week's Digest of Top Digital Marketing Content

Scout: The IAB's State of Data Report, the Creation of 'Commerce Media,' and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: The IAB's State of Data Report, the Creation of 'Commerce Media,' and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week's Digest of Top Digital Marketing Content

Ask an Expert: What is Ad Fraud?

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Ask an Expert: What is Ad Fraud?

How Financial Services Advertisers Can Reach Gen Z and Millennials

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How Financial Services Advertisers Can Reach Gen Z and Millennials

Going Deep on Live Sports Advertising Opportunities

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Going Deep on Live Sports Advertising Opportunities

Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week's Digest of Top Digital Marketing Content

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week's Digest of Top Digital Marketing Content

Programmatic Advertising 101: What is Advertising Automation?

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Programmatic Advertising 101: What is Advertising Automation?

Innovations in Search and Social [August 2022] - Basis Technologies

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Innovations in Search and Social [August 2022] - Basis Technologies

Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week's Digest of Top Digital Marketing Content

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Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week's Digest of Top Digital Marketing Content

Cut Through the Chaos with Automated Connected TV Advertising - Basis Technologies

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Cut Through the Chaos with Automated Connected TV Advertising - Basis Technologies

Wellnesspalooza Season is Here!

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Wellnesspalooza Season is Here!

What Is Workflow Automation?

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What Is Workflow Automation?

Ask an Expert: Advertising and the 2022 US Midterm Elections

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Leading Through Turbulence

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Leading Through Turbulence

Innovations in Search and Social [August 2022]

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Innovations in Search and Social [August 2022]

Scout: Media Inflation, Data Privacy Developments, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

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Scout: Media Inflation, Data Privacy Developments, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies

Programmatic 101: What is Advertising Automation? - Basis Technologies

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Programmatic 101: What is Advertising Automation? - Basis Technologies

Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week's Digest of Top Digital Marketing Content

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week's Digest of Top Digital Marketing Content

What Is Workflow Automation? - Basis Technologies

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What Is Workflow Automation? - Basis Technologies

Wellnesspalooza Season is Here! - Basis Technologies

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Wellnesspalooza Season is Here! - Basis Technologies

Going Deep on Live Sports Advertising Opportunities - Basis Technologies

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Going Deep on Live Sports Advertising Opportunities - Basis Technologies

Mobile Advertising Trends and Technology Adoption by the Numbers

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Mobile Advertising Trends and Technology Adoption by the Numbers

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

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