Branch

Branch

Website LinkedIn
Navigating Noise: Managing Ad Measurement in the Privacy Sandbox
Article
Navigating Noise: Managing Ad Measurement in the Privacy Sandbox
The Role of Data Clean Rooms in the World of Advertising
Article
The Role of Data Clean Rooms in the World of Advertising
Deep Linking Benefits and Best Practices
Article
Deep Linking Benefits and Best Practices
5 Best Practices for Journeys Smart Banners 
Article
5 Best Practices for Journeys Smart Banners 
How To Reduce User Acquisition Costs Using MMP Data
Article
How To Reduce User Acquisition Costs Using MMP Data
App Install Strategies for EMEA
Article
App Install Strategies for EMEA
Introducing Branch's Customer Advocacy Program 
Article
Introducing Branch's Customer Advocacy Program 
How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google's PMax and Meta's ASC
Article
How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google's PMax and Meta's ASC
The Future of Measurement
Article
The Future of Measurement
Maximizing Conversions: Tips for A/B Testing Branch Journeys
Article
Maximizing Conversions: Tips for A/B Testing Branch Journeys
How To Combine Attribution Data With Media Mix Modeling
Article
How To Combine Attribution Data With Media Mix Modeling
Boost Your Mobile Game's Visibility and Mobile SEO With Branch
Article
Boost Your Mobile Game's Visibility and Mobile SEO With Branch
Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl
Article
Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl
Power Your Mobile Game Using Branch's Unity SDK
Article
Power Your Mobile Game Using Branch's Unity SDK
Sixes, Networking, and Success: A Recap of the Mobile Growth Cricket League 2024
Article
Sixes, Networking, and Success: A Recap of the Mobile Growth Cricket League 2024
You Built a Mobile App. Now What?
Article
You Built a Mobile App. Now What?
How To Improve the Lifetime Value of an App User With Deep Linking
Article
How To Improve the Lifetime Value of an App User With Deep Linking
Fintech Wave Accelerates Time to Launch With Branch Professional Services
Article
Fintech Wave Accelerates Time to Launch With Branch Professional Services
Mobile Growth Online in 2023: A Look Back at Expert Advice and Insights
Article
Mobile Growth Online in 2023: A Look Back at Expert Advice and Insights
Behind the Magic: How SKAdNetwork Magic Set Up Works
Article
Behind the Magic: How SKAdNetwork Magic Set Up Works
Enhance Your Shopify Storefront App With Branch and Tapcart
Article
Enhance Your Shopify Storefront App With Branch and Tapcart
How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue
Article
How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue
How To Improve Mobile App Onboarding: 3 Tips To Boost Engagement
Article
How To Improve Mobile App Onboarding: 3 Tips To Boost Engagement
Branch Honored With Four New Comparably Awards
Article
Branch Honored With Four New Comparably Awards
How Mobile Apps Go Viral: User-generated Sharing Links
Article
How Mobile Apps Go Viral: User-generated Sharing Links
Introducing LinkHub: Efficient Link Management for Enterprises
Article
Introducing LinkHub: Efficient Link Management for Enterprises
Branch Wraps 2021 With Strong Growth, New Product Innovations And Industry Recognition
Article
Branch Wraps 2021 With Strong Growth, New Product Innovations And Industry Recognition
Announcing the 2021 Mobile Growth Award Winners
Article
Announcing the 2021 Mobile Growth Award Winners
Branch Reinvents Deferred Deep Linking with Launch of NativeLink; Provides Users with Uninterrupted Mobile Links and Marketers with Mobile Attribution Data in iOS 15
Article
Branch Reinvents Deferred Deep Linking with Launch of NativeLink; Provides Users with Uninterrupted Mobile Links and Marketers with Mobile Attribution Data in iOS 15
Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support
Article
Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support
Product Update: SKAdNetwork Enhanced Conversion Value Mapping
Article
Product Update: SKAdNetwork Enhanced Conversion Value Mapping
Google Announces Changes to Limit Ad Tracking Behavior on Android
Article
Google Announces Changes to Limit Ad Tracking Behavior on Android
iFit Delivers a Seamless User Experience with Branch & AWS
Article
iFit Delivers a Seamless User Experience with Branch & AWS
5 Mobile App Retention Strategies for 2021 and Beyond
Article
5 Mobile App Retention Strategies for 2021 and Beyond
Head of Lifecycle Marketing @ Calm: Sue Cho – Generating Power Users with Data & Email
Article
Head of Lifecycle Marketing @ Calm: Sue Cho – Generating Power Users with Data & Email
Now is the Time to Leverage Web Traffic for App UA
Article
Now is the Time to Leverage Web Traffic for App UA
UX Insights: How THE ICONIC Built a Best-in-class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%
Article
UX Insights: How THE ICONIC Built a Best-in-class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%
Branch Announces Updated Adobe Campaign Integration
Article
Branch Announces Updated Adobe Campaign Integration
The Wait Is Over for iOS 14.5
Article
The Wait Is Over for iOS 14.5
Announcing SKAdNetwork Support for Twitter Campaigns
Article
Announcing SKAdNetwork Support for Twitter Campaigns
How Crypto Trading Apps are Betting Big on Mobile
Article
How Crypto Trading Apps are Betting Big on Mobile
Branch Ads Analytics Changes for iOS 14.5
Article
Branch Ads Analytics Changes for iOS 14.5
Attribution on iOS 14: You Cannot Afford to Wait Any Longer
Article
Attribution on iOS 14: You Cannot Afford to Wait Any Longer
Attribution on iOS 14: How to Survive if You Missed the Lifeboat
Article
Attribution on iOS 14: How to Survive if You Missed the Lifeboat
iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation
Article
iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation
Director, Growth Product @ The Athletic – Caitlin Roman: Rewards of the Unknown
Article
Director, Growth Product @ The Athletic – Caitlin Roman: Rewards of the Unknown
A Marketer-Friendly Guide to SKAdNetwork Conversion Values
Article
A Marketer-Friendly Guide to SKAdNetwork Conversion Values
How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth
Article
How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth
SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers
Article
SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers
Best Practices to Secure User Opt-In on iOS 14
Article
Best Practices to Secure User Opt-In on iOS 14
Attribution on iOS 14: Welcoming Apple's New World Order
Article
Attribution on iOS 14: Welcoming Apple's New World Order
Google's iOS 14 Update: What It Means for Mobile Marketers
Article
Google's iOS 14 Update: What It Means for Mobile Marketers
VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
Article
VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
"Horseshoe CX" – Why Closing the Loop is Critical in 2021
Article
"Horseshoe CX" – Why Closing the Loop is Critical in 2021