Convince & Convert

Are You Seizing the Power of Social Media Attribution?

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Are You Seizing the Power of Social Media Attribution?

5 Reasons They're Ignoring Your Pitch, According to 1,300 Publishers

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5 Reasons They're Ignoring Your Pitch, According to 1,300 Publishers

How to Attract Millennials, the Hardest-to-Reach Generation

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How to Attract Millennials, the Hardest-to-Reach Generation

How Social Media Has Evolved Over the Past 12 Years

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How Social Media Has Evolved Over the Past 12 Years

Why You Should Put Visual Thinkers in These 6 Marketing Positions

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Why You Should Put Visual Thinkers in These 6 Marketing Positions

Why Your SEO Needs Better Testing

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Why Your SEO Needs Better Testing

10 Things You Can Do Today to Increase Website Sales

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10 Things You Can Do Today to Increase Website Sales

3 New Things Digital Marketers Will Love

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3 New Things Digital Marketers Will Love

Why Celebrating Wendy's Tweets Is All Wrong

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Why Celebrating Wendy's Tweets Is All Wrong

5 Tactics to Make Sure You Never Run Out of Content Ideas

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5 Tactics to Make Sure You Never Run Out of Content Ideas

The 3 Ways to Handle Customer Complaints

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The 3 Ways to Handle Customer Complaints

6 Project Management Skills Every Marketer Needs to Know [Webinar of the Week]

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6 Project Management Skills Every Marketer Needs to Know [Webinar of the Week]

What Type of Content Marketing Gets the Most Social Shares?

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What Type of Content Marketing Gets the Most Social Shares?

How to Segment Your Traffic to Increase Leads and Conversions

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How to Segment Your Traffic to Increase Leads and Conversions

4 Experts Predict AI's Role in the Future of SEO

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4 Experts Predict AI's Role in the Future of SEO

Where Should Content Marketers Turn When Hiring New Resources?

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Where Should Content Marketers Turn When Hiring New Resources?

80 Percent of B2B Buyers Expect Real-Time Interaction

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80 Percent of B2B Buyers Expect Real-Time Interaction

10 Marketing Metrics You Should Always Measure

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10 Marketing Metrics You Should Always Measure

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The Best Brand Experiments with Live Streaming Video

What We Learned from the Holiday Shopping Data Showdown

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What We Learned from the Holiday Shopping Data Showdown

Why Is Digital Marketing Still Fighting to Earn Consumer Trust?

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Why Is Digital Marketing Still Fighting to Earn Consumer Trust?

What We Learned from the Southwest Airlines Social Media Crisis

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What We Learned from the Southwest Airlines Social Media Crisis

Does Outstanding Customer Service Lead to a Higher Stock Price?

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Does Outstanding Customer Service Lead to a Higher Stock Price?

How Serious Is Snapchat's Power, Really?

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How Serious Is Snapchat's Power, Really?

The Truth About Creating High-Quality Native Content

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The Truth About Creating High-Quality Native Content

The 2 Types of Reviews and Why Your Business Needs Both

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The 2 Types of Reviews and Why Your Business Needs Both

Why Video Is the Next Performance Marketing Category

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Why Video Is the Next Performance Marketing Category

11 Top-Notch Proofreading Tools for Content Marketers

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11 Top-Notch Proofreading Tools for Content Marketers

The Ultimate Guide to Marketing Gift Guides

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The Ultimate Guide to Marketing Gift Guides

7 Growth Hacks to Improve Your Content Strategy

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7 Growth Hacks to Improve Your Content Strategy

10 Revealing Content Marketing Statistics and Trends

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10 Revealing Content Marketing Statistics and Trends

How Not to Ask Your Customers for Reviews

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How Not to Ask Your Customers for Reviews

Top 4 Digital Lead Gen Trends

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Top 4 Digital Lead Gen Trends

Why Your B2C Strategy Needs Customer Value Marketing

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Why Your B2C Strategy Needs Customer Value Marketing

What's in Store for the Future of Content Marketing

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What's in Store for the Future of Content Marketing

How We Built a Successful Influencer Marketing Strategy

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How We Built a Successful Influencer Marketing Strategy

7 Awesome Hacks to Promote Your Social Media Posts

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7 Awesome Hacks to Promote Your Social Media Posts

How Influencer Marketing Has Changed 8 Years Later

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How Influencer Marketing Has Changed 8 Years Later

3 Smart Resources That Help with Influencer Marketing

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3 Smart Resources That Help with Influencer Marketing

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5 Crucial Values for Global Brand CMOs

How Conversation Research Makes Your Influencer Marketing Campaigns Rock

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How Conversation Research Makes Your Influencer Marketing Campaigns Rock

5 Reasons Social Customer Service Is Now a Critical Social Component

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5 Reasons Social Customer Service Is Now a Critical Social Component

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How to Match the Perfect Travel Influencers to Your Brand

How Can I Help You Get More Customers?

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How Can I Help You Get More Customers?

Why Data Journalism Is the Secret to Engagement

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Why Data Journalism Is the Secret to Engagement

Why Account-Based Marketing Is Right for B2B

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Why Account-Based Marketing Is Right for B2B

63 Percent of Marketers Say They Have Enough Technology

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63 Percent of Marketers Say They Have Enough Technology

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3 Reasons Your Brand Should Ditch the Dot-Com

8 Keys to Maximizing Your Blog's Potential

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8 Keys to Maximizing Your Blog's Potential

5 Data Points That Reveal What to Expect from Cyber Monday

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5 Data Points That Reveal What to Expect from Cyber Monday

5 Ways Your Social Media Posts Improve Your SEO

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5 Ways Your Social Media Posts Improve Your SEO

How to Make Social Advocacy Part of Your Employees' Daily Routine

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How to Make Social Advocacy Part of Your Employees' Daily Routine

7 Smart Ways to Start Using Facebook Live for Your Business

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7 Smart Ways to Start Using Facebook Live for Your Business

3 Simple Tactics for Using Twitter as a Traction Channel

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3 Simple Tactics for Using Twitter as a Traction Channel

6 Critical Marketing Lessons from a Trump Victory [video]

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6 Critical Marketing Lessons from a Trump Victory [video]

10 Steps to Master Your Social Media Analytics

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10 Steps to Master Your Social Media Analytics

Are You Paying Enough Attention to Content Design?

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Are You Paying Enough Attention to Content Design?

7 Can't-Miss Summer Travel Social Campaigns

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7 Can't-Miss Summer Travel Social Campaigns

Why You Need to Think About Eye Tracking

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Why You Need to Think About Eye Tracking

52 Ways to Make the Most of Your Content Marketing

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52 Ways to Make the Most of Your Content Marketing

Why Shameless Content Marketing Is the Only Marketing That Works

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Why Shameless Content Marketing Is the Only Marketing That Works

How Chatbots Are Revolutionizing the Way You Reach Your Consumer

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How Chatbots Are Revolutionizing the Way You Reach Your Consumer

It's Time to Flip Your Customer Analytics Inside Out

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It's Time to Flip Your Customer Analytics Inside Out

I Asked My Readers What They Want and They Said This

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I Asked My Readers What They Want and They Said This

How to Capture Your Audience With Social Videos

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How to Capture Your Audience With Social Videos

Yext Creates a New Content Marketing Opportunity With Uber

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Yext Creates a New Content Marketing Opportunity With Uber

20 Qualities All 'Monsters' of Influence Possess

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20 Qualities All 'Monsters' of Influence Possess

How to Engage Your Customers in Creating User-Generated Content

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How to Engage Your Customers in Creating User-Generated Content

How Social Automation Can Be Good, Not Evil

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How Social Automation Can Be Good, Not Evil

How to Write a Winning First Sentence

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How to Write a Winning First Sentence

Programmatic Advertising Keeps Getting Better. Here's How You Can Use It.

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Programmatic Advertising Keeps Getting Better. Here's How You Can Use It.

Don't Be a Slave to Your B2B Marketing Process

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Don't Be a Slave to Your B2B Marketing Process

Why Agency Pricing Needs to Evolve

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Why Agency Pricing Needs to Evolve

What Happens When CMOs Don't Look for Data Beyond Their Own Walls

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What Happens When CMOs Don't Look for Data Beyond Their Own Walls

3 Fundamental Ways to Write More Persuasive Content

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3 Fundamental Ways to Write More Persuasive Content

Why We Made Ourselves Our Own Best Client

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Why We Made Ourselves Our Own Best Client

How to Bridge the Gap Between Marketing Personalization and Your Creative Team

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How to Bridge the Gap Between Marketing Personalization and Your Creative Team

10 Ways Golf Taught Me to Be a Better Writer

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10 Ways Golf Taught Me to Be a Better Writer

Is All This Technology Making You Less Productive?

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Is All This Technology Making You Less Productive?

5 Must-Haves of an Effective Comment Policy

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5 Must-Haves of an Effective Comment Policy

6 Benefits and 3 Challenges of Blogging

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6 Benefits and 3 Challenges of Blogging

How to Create a Watertight White Paper in 9 Steps

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How to Create a Watertight White Paper in 9 Steps

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Why Brand Stories Must Move From Fiction to Nonfiction

5 Important Facebook Metrics and How to Improve Them

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5 Important Facebook Metrics and How to Improve Them

How to Build Long-Term Relationships Between Influencers and Brands

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How to Build Long-Term Relationships Between Influencers and Brands

How to Write Without Bullshit as a Social Media Marketer

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How to Write Without Bullshit as a Social Media Marketer

Why There's No Such Thing as Being Too Obvious in Marketing

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Why There's No Such Thing as Being Too Obvious in Marketing

6 Steps to Launch a Perfect Snapchat Takeover

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6 Steps to Launch a Perfect Snapchat Takeover

How to Build an Influencer Empire

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How to Build an Influencer Empire

How Improv Can Boost Your Team's Creativity and Storytelling

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How Improv Can Boost Your Team's Creativity and Storytelling

How to Create Custom Content for Niche Audiences

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How to Create Custom Content for Niche Audiences

How to Make Marketing Sponsorships Work

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How to Make Marketing Sponsorships Work

Why Do So Few Marketers Care About Quality Leads?

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Why Do So Few Marketers Care About Quality Leads?

What Marketers Can Learn from Sports Marketing Fan Engagement

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What Marketers Can Learn from Sports Marketing Fan Engagement

Why Your Content Marketing Needs to Be Data-Driven

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Why Your Content Marketing Needs to Be Data-Driven

How to Serve the Entire Customer Journey With Consultative Content

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How to Serve the Entire Customer Journey With Consultative Content

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