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The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail
Article
The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail
Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfillment
Article
Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfillment
4 Ideas to Humanize Virtual Engagement and Nurture Customer Loyalty
Article
4 Ideas to Humanize Virtual Engagement and Nurture Customer Loyalty
6 Business Lessons to Take Into the Post-COVID World
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6 Business Lessons to Take Into the Post-COVID World
Clienteling: The Secret to Closing the Loop Between Brand and Buyer
Article
Clienteling: The Secret to Closing the Loop Between Brand and Buyer
5 Omnichannel Metrics Every Customer-First Brand Should Measure
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5 Omnichannel Metrics Every Customer-First Brand Should Measure
Zero Party Data: Enhancing Customer Relationships With Consent
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Zero Party Data: Enhancing Customer Relationships With Consent
Give Them Content: 11 Inspirational Engagement Tactics During COVID-19
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Give Them Content: 11 Inspirational Engagement Tactics During COVID-19
How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement
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How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement
10 Social Good Programs Driving Engagement During COVID-19
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10 Social Good Programs Driving Engagement During COVID-19
Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC
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Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC
Retail, COVID-19, and the Changing Shape of Consumer Behavior
Article
Retail, COVID-19, and the Changing Shape of Consumer Behavior
10 Productivity Tips For Newly Remote Workers
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10 Productivity Tips For Newly Remote Workers
Defending Coronavirus Disruptions: Resources for Retailers
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Defending Coronavirus Disruptions: Resources for Retailers
Communicating with Your Customers During COVID-19: 7 Best Practice Examples
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Communicating with Your Customers During COVID-19: 7 Best Practice Examples
The "Smoothest Integration" in 10 Years of IT Management
Article
The "Smoothest Integration" in 10 Years of IT Management
Where Does Your Business Fall On the Customer Analytics Maturity Curve?
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Where Does Your Business Fall On the Customer Analytics Maturity Curve?
Here's Why You're Still Struggling With Direct-to-Consumer Sales
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Here's Why You're Still Struggling With Direct-to-Consumer Sales
Customers, not cookies: avoid ad fraud with people-based targeting
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Customers, not cookies: avoid ad fraud with people-based targeting
Choose a partner, not a vendor: the real reason CDPs fail
Article
Choose a partner, not a vendor: the real reason CDPs fail
The Lexer CDP: a year in review
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The Lexer CDP: a year in review
Loyalty is lucrative: a practical guide to driving the second sale
Article
Loyalty is lucrative: a practical guide to driving the second sale
Black Diamond climbs higher with the Lexer CDP
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Black Diamond climbs higher with the Lexer CDP
Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
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Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
Growing CLV: 9 practical tips from industry leaders
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Growing CLV: 9 practical tips from industry leaders
The marketer's guide to evaluating customer analytics software
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The marketer's guide to evaluating customer analytics software
4 steps to acquiring high-value customers
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4 steps to acquiring high-value customers
5 Questions to Ask Before Buying Marketing Automation Software
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5 Questions to Ask Before Buying Marketing Automation Software
The Marketer's Data Dictionary: 50 Terms You Need to Know
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The Marketer's Data Dictionary: 50 Terms You Need to Know
How to Turn Customer Data Into Marketing Insights with Experian
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How to Turn Customer Data Into Marketing Insights with Experian
6 Ways to Save Money Using Advance Audience Targeting
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6 Ways to Save Money Using Advance Audience Targeting
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
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Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
5 Tips to Creating Standout Personalized Content Marketing Campaigns
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5 Tips to Creating Standout Personalized Content Marketing Campaigns
Spotify & The King of Growth Marketing: Mayur Gupta
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Spotify & The King of Growth Marketing: Mayur Gupta
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
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4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
How to create a brand voice that carries across your channels
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How to create a brand voice that carries across your channels
Essential Workflow Tips for Digital Customer Service
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Essential Workflow Tips for Digital Customer Service
How to Safely Collect Customer Data During Social Media Interactions
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How to Safely Collect Customer Data During Social Media Interactions
Growing Your Email Database with Lookalike Audiences
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Growing Your Email Database with Lookalike Audiences
Customer Service Software with Easy Analytics & Reporting
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Customer Service Software with Easy Analytics & Reporting
Establishing Reporting & Analytics for Customer Service Teams
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Establishing Reporting & Analytics for Customer Service Teams
Conversation History in Digital Customer Service Interactions
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Conversation History in Digital Customer Service Interactions
Global job board leader sees 18% increase in preference from social
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Global job board leader sees 18% increase in preference from social
The Complete Guide to RFM Segmentation
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The Complete Guide to RFM Segmentation
The Definition and Importance of Customer Lifetime Value (LTV)
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The Definition and Importance of Customer Lifetime Value (LTV)
How Stitch Fix Weave Data Science into the Fabric of their Business
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How Stitch Fix Weave Data Science into the Fabric of their Business
Data-Centric Marketing with The PAS Group
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Data-Centric Marketing with The PAS Group
1st, 2nd and 3rd Party Customer Data Explained
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1st, 2nd and 3rd Party Customer Data Explained
Customer Data and a Data Driven Culture
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Customer Data and a Data Driven Culture
Navigating Martech: TMS (Tag Management System)
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Navigating Martech: TMS (Tag Management System)
Navigating Martech: Data Onboarders
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Navigating Martech: Data Onboarders
Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
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Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
Navigating Martech: DCO (Dynamic Creative Optimizer)
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Navigating Martech: DCO (Dynamic Creative Optimizer)
Navigating Martech: DSP (Demand Side Platforms)
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Navigating Martech: DSP (Demand Side Platforms)
Using Customer Data to Bridge the Gap Between Online and Offline
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Using Customer Data to Bridge the Gap Between Online and Offline
Navigating Martech: DMP (Data Management Platform)
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Navigating Martech: DMP (Data Management Platform)
Navigating Martech: CRM (Customer Relationship Management)
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Navigating Martech: CRM (Customer Relationship Management)
Navigating Martech: CDP (Customer Data Platform)
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Navigating Martech: CDP (Customer Data Platform)
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
Article
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
Top 3 Channels for Data-Driven Marketing
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Top 3 Channels for Data-Driven Marketing
The 3 Key Steps to Becoming a Customer Data Rockstar
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The 3 Key Steps to Becoming a Customer Data Rockstar
Top 5 Benefits to Omnichannel Marketing
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Top 5 Benefits to Omnichannel Marketing
75% of High Performing Brands Conduct Advanced Analytics
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75% of High Performing Brands Conduct Advanced Analytics
How to Handle PII in Social Customer Care
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How to Handle PII in Social Customer Care
Privacy and Customer Service on Social Media: Keeping Data Safe
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Privacy and Customer Service on Social Media: Keeping Data Safe
Customer Data Zero to Hero: A Self-Evaluation Checklist
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Customer Data Zero to Hero: A Self-Evaluation Checklist
6 Steps to Becoming a Customer Data Rockstar
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6 Steps to Becoming a Customer Data Rockstar
How to Deliver Genuine Customer Care on Social Media
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How to Deliver Genuine Customer Care on Social Media
Using a Customer Data Platform for Australian Football League Fan Insights
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Using a Customer Data Platform for Australian Football League Fan Insights
Using Lexer's Customer Data Platform for Insights into Game of Thrones Fans
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Using Lexer's Customer Data Platform for Insights into Game of Thrones Fans
Centralizing Social Customer Service for an International Airline
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Centralizing Social Customer Service for an International Airline
Celebrating Data Rockstars
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Celebrating Data Rockstars
Customer Data and the Future of Advertising
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Customer Data and the Future of Advertising