Improvado

Improvado

Website
How to Use Looker Studio: A Beginner's Guide
Article
How to Use Looker Studio: A Beginner's Guide
Looker vs Looker Studio: What's the Difference?
Article
Looker vs Looker Studio: What's the Difference?
Looker vs Tableau vs Power BI: Comparing the Top BI Tools
Article
Looker vs Tableau vs Power BI: Comparing the Top BI Tools
Building a Robust Programmatic Advertising Strategy: Key Steps and Insights
Article
Building a Robust Programmatic Advertising Strategy: Key Steps and Insights
Improvado Partners with Walmart Connect to Enhance Retail Data Analytics
Article
Improvado Partners with Walmart Connect to Enhance Retail Data Analytics
Everything You Need to Know About Marketing Data Governance
Article
Everything You Need to Know About Marketing Data Governance
Improvado Partners with Snowflake to Unlock Enterprise-Grade Marketing Analytics & Campaign Intelligence
Article
Improvado Partners with Snowflake to Unlock Enterprise-Grade Marketing Analytics & Campaign Intelligence
AI in Lead Generation: The Complete Playbook for Success
Article
AI in Lead Generation: The Complete Playbook for Success
Programmatic Advertising vs. Google Ads: A Comparative Guide for Smarter Campaigns
Article
Programmatic Advertising vs. Google Ads: A Comparative Guide for Smarter Campaigns
What is a DSP? A Deep Dive into Demand-Side Platforms and How They Work
Article
What is a DSP? A Deep Dive into Demand-Side Platforms and How They Work
25 Lead Generation Tools for Your Business in 2024
Article
25 Lead Generation Tools for Your Business in 2024
Lead Generation 101: Beginner's Guide to Building a Steady Pipeline
Article
Lead Generation 101: Beginner's Guide to Building a Steady Pipeline
DSP vs. SSP: A Complete Guide to Programmatic Advertising Platforms
Article
DSP vs. SSP: A Complete Guide to Programmatic Advertising Platforms
Top 18 AI Lead Generation Tools in 2024: Features, Pricing, and Insights
Article
Top 18 AI Lead Generation Tools in 2024: Features, Pricing, and Insights
Lead Generation in Digital Marketing: 7 Strategies to Fuel Your Pipeline
Article
Lead Generation in Digital Marketing: 7 Strategies to Fuel Your Pipeline
How AI in Sales Transforms Operations and Outcomes
Article
How AI in Sales Transforms Operations and Outcomes
How to Implement Real-Time Marketing for Maximum Impact
Article
How to Implement Real-Time Marketing for Maximum Impact
B2B Programmatic Advertising: Essential Do's and Don'ts
Article
B2B Programmatic Advertising: Essential Do's and Don'ts
How to Use Insertion Orders (IOs) for Effective Ad Campaigns
Article
How to Use Insertion Orders (IOs) for Effective Ad Campaigns
Understanding Frequency Capping: Best Practices and Key Concepts
Article
Understanding Frequency Capping: Best Practices and Key Concepts
Comprehensive Guide to Display Ads: 15 Best Practices
Article
Comprehensive Guide to Display Ads: 15 Best Practices
Understanding Ad Inventory: A Guide to Effective Management and Optimization
Article
Understanding Ad Inventory: A Guide to Effective Management and Optimization
A Step-by-Step Guide to Data Quality Audits
Article
A Step-by-Step Guide to Data Quality Audits
Dynamic Creative Optimization (DCO): A Comprehensive Guide
Article
Dynamic Creative Optimization (DCO): A Comprehensive Guide
How to Measure Marketing Effectiveness: A Comprehensive Guide
Article
How to Measure Marketing Effectiveness: A Comprehensive Guide
Social Media Reporting: A Comprehensive Guide
Article
Social Media Reporting: A Comprehensive Guide
Data Quality Management: Tools, Implementation Strategies, and Best Practices
Article
Data Quality Management: Tools, Implementation Strategies, and Best Practices
Marketing Information Management: Benefits, Challenges, and Solutions
Article
Marketing Information Management: Benefits, Challenges, and Solutions
How to Prevent Discrepancies in Your Marketing Data
Article
How to Prevent Discrepancies in Your Marketing Data
Understanding Data-as-a-Product (DaaP): Principles, Implementation, and Benefits
Article
Understanding Data-as-a-Product (DaaP): Principles, Implementation, and Benefits
Data Blending: Processes, Benefits, and Best Practices
Article
Data Blending: Processes, Benefits, and Best Practices
A Comprehensive Overview of Data Standardization in Enterprises
Article
A Comprehensive Overview of Data Standardization in Enterprises
The Ultimate Guide to PPC Optimization: Strategies, Benefits, and Best Practices
Article
The Ultimate Guide to PPC Optimization: Strategies, Benefits, and Best Practices
Ultimate Guide to Implementing Automated Client Reporting
Article
Ultimate Guide to Implementing Automated Client Reporting
Data Hygiene: Ensuring Accurate and Actionable Insights
Article
Data Hygiene: Ensuring Accurate and Actionable Insights
Augmented Analytics Explained: Transforming Data into Decisions
Article
Augmented Analytics Explained: Transforming Data into Decisions
From Basics to Benefits: Building Your Marketing Data Stack
Article
From Basics to Benefits: Building Your Marketing Data Stack
Enterprise Data Integration: Building a Unified Data Ecosystem
Article
Enterprise Data Integration: Building a Unified Data Ecosystem
Mastering Sales Dashboards: Insights and Examples
Article
Mastering Sales Dashboards: Insights and Examples
Transforming Data into Stories: A Comprehensive Guide to Data Storytelling
Article
Transforming Data into Stories: A Comprehensive Guide to Data Storytelling
A Step-by-Step Guide to Effective Financial Analysis
Article
A Step-by-Step Guide to Effective Financial Analysis
Data-Driven Decision-Making: Data as a Competitive Advantage
Article
Data-Driven Decision-Making: Data as a Competitive Advantage
The Ultimate Guide to Business Intelligence in Sales and Marketing
Article
The Ultimate Guide to Business Intelligence in Sales and Marketing
Decision Intelligence: Bridging the Gap Between Data and Strategy
Article
Decision Intelligence: Bridging the Gap Between Data and Strategy
The Essential Guide to Crafting an Effective ROI Dashboard
Article
The Essential Guide to Crafting an Effective ROI Dashboard
Leveraging Data Enrichment for Enhanced Customer Insights
Article
Leveraging Data Enrichment for Enhanced Customer Insights
Data Integrity: The Key to Informed Marketing Decisions
Article
Data Integrity: The Key to Informed Marketing Decisions
Marketing Taxonomy 101: Structuring for Success
Article
Marketing Taxonomy 101: Structuring for Success
What Is Self-Service BI? & Best Self-Service BI Tools
Article
What Is Self-Service BI? & Best Self-Service BI Tools
Beyond Numbers: How Data Visualization Empowers Decision-Making
Article
Beyond Numbers: How Data Visualization Empowers Decision-Making
Data Flexibility for Strategic Insights: 5 Best Ad-Hoc Analysis Tools
Article
Data Flexibility for Strategic Insights: 5 Best Ad-Hoc Analysis Tools
The Ultimate Guide to Data Governance
Article
The Ultimate Guide to Data Governance
Search-Based Analytics: Ask, Analyze, And Act With AI-Powered Tools
Article
Search-Based Analytics: Ask, Analyze, And Act With AI-Powered Tools
From Data to Decisions: The Ultimate Guide to Customer Analytics
Article
From Data to Decisions: The Ultimate Guide to Customer Analytics
What Is Data Automation?
Article
What Is Data Automation?
Maximizing Profits Through Retail Analytics Insights
Article
Maximizing Profits Through Retail Analytics Insights
Navigating PPC Budget: From Basics to Advanced Tactics
Article
Navigating PPC Budget: From Basics to Advanced Tactics
Everything You Need to Know About Enterprise Data Management
Article
Everything You Need to Know About Enterprise Data Management
Sales Metrics and KPIs Explained: Enhance Your Team's Performance
Article
Sales Metrics and KPIs Explained: Enhance Your Team's Performance
5 Best Executive Dashboard Software Solutions Reviewed
Article
5 Best Executive Dashboard Software Solutions Reviewed
The Ultimate Guide to KPIs in the Retail Industry
Article
The Ultimate Guide to KPIs in the Retail Industry
HIPAA-Safe BI: 5 Best Healthcare Business Intelligence Tools
Article
HIPAA-Safe BI: 5 Best Healthcare Business Intelligence Tools
From Awareness to Conversion: Mastering Customer Acquisition Funnels
Article
From Awareness to Conversion: Mastering Customer Acquisition Funnels
Driving Growth with Ecommerce Analytics: Strategies That Work
Article
Driving Growth with Ecommerce Analytics: Strategies That Work
Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights
Article
Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights
Advertising Analytics: How to Use Data for Performance Marketing Success
Article
Advertising Analytics: How to Use Data for Performance Marketing Success
SEO vs PPC: To Choose or Combine for Maximum Impact?
Article
SEO vs PPC: To Choose or Combine for Maximum Impact?
A Comprehensive Guide to PPC Analysis: From Daily Routines to Post-Campaign
Article
A Comprehensive Guide to PPC Analysis: From Daily Routines to Post-Campaign
Ad-Hoc Reporting: Agile Decision-Making Framework for Marketing Leaders
Article
Ad-Hoc Reporting: Agile Decision-Making Framework for Marketing Leaders
Top 5 Enterprise Business Intelligence Platforms
Article
Top 5 Enterprise Business Intelligence Platforms
Executive Dashboards: Accelerating Business Insights and Outcomes
Article
Executive Dashboards: Accelerating Business Insights and Outcomes
Top 7 AI Marketing Trends Set to Shape 2024
Article
Top 7 AI Marketing Trends Set to Shape 2024
Revolutionizing Analytics: AI's Role in Business Intelligence
Article
Revolutionizing Analytics: AI's Role in Business Intelligence
MarTech Spotlight: Nov. 29, 2023
Article
MarTech Spotlight: Nov. 29, 2023
AI Your Marketing Analytics: 5 Innovative Ways to Leverage AI for Deeper Data Insights
Article
AI Your Marketing Analytics: 5 Innovative Ways to Leverage AI for Deeper Data Insights
Budget Pacing: From Manual Tracking to AI-Assisted Tools
Article
Budget Pacing: From Manual Tracking to AI-Assisted Tools
🧃
15 Best AI Marketing Tools in 2023-2024
Article
15 Best AI Marketing Tools in 2023-2024
A Week in AI Marketing Analytics, Week 45
Article
A Week in AI Marketing Analytics, Week 45
Unlocking the Full Potential of Paid Search Marketing for Enhanced Reach
Article
Unlocking the Full Potential of Paid Search Marketing for Enhanced Reach
AI Marketing Campaigns: The Future of Advertising in 2024
Article
AI Marketing Campaigns: The Future of Advertising in 2024
MarTech Spotlight: Nov. 20, 2023
Article
MarTech Spotlight: Nov. 20, 2023
AI in Marketing Reporting: More Than Just Automation
Article
AI in Marketing Reporting: More Than Just Automation
Navigating Google Ads: The Ultimate Guide
Article
Navigating Google Ads: The Ultimate Guide
What Is Google BigQuery and How Does It Work? – The Ultimate Guide
Article
What Is Google BigQuery and How Does It Work? – The Ultimate Guide
TikTok Ads Explained: Navigating the Next Big Platform for Brands
Article
TikTok Ads Explained: Navigating the Next Big Platform for Brands
Data Types Demystified: A Deep Dive into Structured and Unstructured Data
Article
Data Types Demystified: A Deep Dive into Structured and Unstructured Data
AI Marketing Explained: What You Need to Know
Article
AI Marketing Explained: What You Need to Know
A Comprehensive Guide to The Trade Desk's Features and Best Practices
Article
A Comprehensive Guide to The Trade Desk's Features and Best Practices
Qualitative Metrics: The Narrative Behind Every Figure
Article
Qualitative Metrics: The Narrative Behind Every Figure
Programmatic Advertising 101: A Beginner's Guide
Article
Programmatic Advertising 101: A Beginner's Guide
From Raw Data to Actionable Insights: The Role of a Metrics Layer
Article
From Raw Data to Actionable Insights: The Role of a Metrics Layer
Twitter (X) Ads 2023: A Comprehensive Guide
Article
Twitter (X) Ads 2023: A Comprehensive Guide
The Rise of Quora Advertising: A 2023 Perspective
Article
The Rise of Quora Advertising: A 2023 Perspective
Amazon Ads Analytics: A Comprehensive Guide
Article
Amazon Ads Analytics: A Comprehensive Guide
Following New HHS Guidelines: Healthcare Marketing Post Google Analytics
Article
Following New HHS Guidelines: Healthcare Marketing Post Google Analytics
The Ultimate Guide to Understanding Connector Vs. API in Data Integration
Article
The Ultimate Guide to Understanding Connector Vs. API in Data Integration