Forrester

Forrester

Website LinkedIn Twitter
Meet The New Analyst Covering NAV And Zero Trust
Article
Meet The New Analyst Covering NAV And Zero Trust
It's Time To Update Our Smart Manufacturing Tech Tide, And We Need You
Article
It's Time To Update Our Smart Manufacturing Tech Tide, And We Need You
The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
Article
The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
Article
Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
Five Steps To Drive Customer Growth With PLG
Article
Five Steps To Drive Customer Growth With PLG
Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop
Article
Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop
The Automation Paradox Strikes Again: Lessons From Woolworths "Amazon Era" Productivity Play
Article
The Automation Paradox Strikes Again: Lessons From Woolworths "Amazon Era" Productivity Play
Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel
Article
Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel
Italy's Privacy Regulator Wishes OpenAI "Merry Christmas" With A €15 Million Fine
Article
Italy's Privacy Regulator Wishes OpenAI "Merry Christmas" With A €15 Million Fine
Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Article
Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Anti-Predictions 2025: What Won't Happen In The Year Ahead
Article
Anti-Predictions 2025: What Won't Happen In The Year Ahead
The Key To AI Success? Don't Start With The Technology
Article
The Key To AI Success? Don't Start With The Technology
GDPR Isn't Enough: Navigate Privacy Regulations In APAC
Article
GDPR Isn't Enough: Navigate Privacy Regulations In APAC
IATA's Distributed Digital Identity Framework Serves A Compelling Business Need
Article
IATA's Distributed Digital Identity Framework Serves A Compelling Business Need
"AI Responsibly" With GenAI In Martech
Article
"AI Responsibly" With GenAI In Martech
This Holiday Season, Gift Consumers Compelling Creative
Article
This Holiday Season, Gift Consumers Compelling Creative
New Research - Content Management Systems: Landscape & Trends
Article
New Research - Content Management Systems: Landscape & Trends
CX Isn't A "Project": Lessons from Forrester's 2024 Customer Obsession Awards EMEA
Article
CX Isn't A "Project": Lessons from Forrester's 2024 Customer Obsession Awards EMEA
Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition
Article
Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition
Retailers: Boost User Confidence This Holiday Season
Article
Retailers: Boost User Confidence This Holiday Season
Balancing AI And Humanity: Insights From Knowledge Management's Biggest Events In 2024
Article
Balancing AI And Humanity: Insights From Knowledge Management's Biggest Events In 2024
The API Security Software Landscape, Q3 2024
Article
The API Security Software Landscape, Q3 2024
Double-Clicking Into The Compensation Capabilities Of Sales Performance Management
Article
Double-Clicking Into The Compensation Capabilities Of Sales Performance Management
How Health Insurers Can Regain The Medicare Advantage
Article
How Health Insurers Can Regain The Medicare Advantage
Fujitsu's CX Transformation: A Blueprint For B2B Success
Article
Fujitsu's CX Transformation: A Blueprint For B2B Success
What The US Election Results Mean For Consumer Spending
Article
What The US Election Results Mean For Consumer Spending
Fueling The Consumer's Healthcare Journey - Focusing On Ease And Individualized Care Will Accelerate Trust
Article
Fueling The Consumer's Healthcare Journey - Focusing On Ease And Individualized Care Will Accelerate Trust
Data Provider Selection Depends On The Entire Revenue Ecosystem Working Together
Article
Data Provider Selection Depends On The Entire Revenue Ecosystem Working Together
How Customer Marketers Piece Together A Customer Advocacy Tech Stack
Article
How Customer Marketers Piece Together A Customer Advocacy Tech Stack
Are You Aligning Your Tech Success With Metrics That Matter?
Article
Are You Aligning Your Tech Success With Metrics That Matter?
Get Ready For GenAI Chatbots: The State Of Conversational AI
Article
Get Ready For GenAI Chatbots: The State Of Conversational AI
Gone Are The Days Of Networking Infrastructure Choice
Article
Gone Are The Days Of Networking Infrastructure Choice
The Future Of GenAI Is Increasingly Agentic
Article
The Future Of GenAI Is Increasingly Agentic
"Nothing's Gonna Touch You In These Golden Years"? Only Half Of Americans Know How To Save For Retirement
Article
"Nothing's Gonna Touch You In These Golden Years"? Only Half Of Americans Know How To Save For Retirement
Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities
Article
Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities
What To Do With The New Customer Experience Management Standards
Article
What To Do With The New Customer Experience Management Standards
Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience
Article
Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience
Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector
Article
Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector
What's New In Indian Mobile Banking In 2024?
Article
What's New In Indian Mobile Banking In 2024?
Predictions 2025: Hard-Won Insights Drive Growth
Article
Predictions 2025: Hard-Won Insights Drive Growth
Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering
Article
Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering
The Secret To High Growth: Cocreate A Customer-Obsessed Strategy
Article
The Secret To High Growth: Cocreate A Customer-Obsessed Strategy
Of S-Curves, AI, And Adaptive IT Capabilities
Article
Of S-Curves, AI, And Adaptive IT Capabilities
Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace
Article
Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace
Old Dogs Learn New Tricks - The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024
Article
Old Dogs Learn New Tricks - The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024
The State Of AI Agents: Lots Of Potential ... And Confusion
Article
The State Of AI Agents: Lots Of Potential ... And Confusion
In North America, Mobile Banking Apps Are Sufficient But Undifferentiated
Article
In North America, Mobile Banking Apps Are Sufficient But Undifferentiated
Unleashing The First Forrester Wave™ For Vector Databases
Article
Unleashing The First Forrester Wave™ For Vector Databases
Siteimprove Acquires MarketMuse To Bridge Content, SEO, And Accessibility
Article
Siteimprove Acquires MarketMuse To Bridge Content, SEO, And Accessibility
B2B Firms Win By Putting Customer-Obsession Vision Into Action
Article
B2B Firms Win By Putting Customer-Obsession Vision Into Action
European Banks See A Drop In CX Quality, Mirroring Global Trends
Article
European Banks See A Drop In CX Quality, Mirroring Global Trends
AI Agents: The Good, The Bad, And The Ugly
Article
AI Agents: The Good, The Bad, And The Ugly
Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms
Article
Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms
The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live
Article
The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live
Fifteen Common B2B Customer Advisory Board Mistakes
Article
Fifteen Common B2B Customer Advisory Board Mistakes
How Accurate Were Our Predictions For 2024?
Article
How Accurate Were Our Predictions For 2024?
From Pixels To Perception: The Impact Of Foundation Models For Vision
Article
From Pixels To Perception: The Impact Of Foundation Models For Vision
Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
Article
Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
How To Nudge Consumers Toward Environmental Sustainability
Article
How To Nudge Consumers Toward Environmental Sustainability
Merchant Payment Providers In APAC: What's Hot In 2024
Article
Merchant Payment Providers In APAC: What's Hot In 2024
How Corpay Used Compensation To Improve Lead Conversion
Article
How Corpay Used Compensation To Improve Lead Conversion
Dear AI, Please Change The World Already
Article
Dear AI, Please Change The World Already
Walmart Tops List of Leading US Retailers By 2023 Sales
Article
Walmart Tops List of Leading US Retailers By 2023 Sales
Ten More Important Emerging Technologies For 2024
Article
Ten More Important Emerging Technologies For 2024
Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
Article
Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
The Future Of Consumer Use Of Generative AI
Article
The Future Of Consumer Use Of Generative AI
The Four Agreements That Enterprise Business Applications Must Adopt
Article
The Four Agreements That Enterprise Business Applications Must Adopt
Designed By (And For) You: Analyst Picks For Forrester's B2B Summit EMEA
Article
Designed By (And For) You: Analyst Picks For Forrester's B2B Summit EMEA
Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT
Article
Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT
Key Insights And Recommendations From VMware Explore 2024
Article
Key Insights And Recommendations From VMware Explore 2024
AI And The Green Market Revolution Will Intertwine
Article
AI And The Green Market Revolution Will Intertwine
For Demand And ABM Teams, 2025 Won't Be About Doing The Same With Less But Rather Doing Better With Less
Article
For Demand And ABM Teams, 2025 Won't Be About Doing The Same With Less But Rather Doing Better With Less
Fraud Management In APAC: What's New In 2024?
Article
Fraud Management In APAC: What's New In 2024?
Announcing The Forrester Wave™: End-User Experience Management Solutions, Q3 2024
Article
Announcing The Forrester Wave™: End-User Experience Management Solutions, Q3 2024
Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024
Article
Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024
CMOs: Prevent The Collapse Of The B2B Revenue Process
Article
CMOs: Prevent The Collapse Of The B2B Revenue Process
Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025
Article
Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025
A Recent Issue Highlights The Importance Of Securing The Hypervisor
Article
A Recent Issue Highlights The Importance Of Securing The Hypervisor
Leverage Synergy To Stretch Your 2025 B2B Marketing Budget
Article
Leverage Synergy To Stretch Your 2025 B2B Marketing Budget
Apple Posts Strong Results, But Wait For What's Coming Next
Article
Apple Posts Strong Results, But Wait For What's Coming Next
Popular Wisdom About CMO Representation And Tenure Is Wrong
Article
Popular Wisdom About CMO Representation And Tenure Is Wrong
AI Is Now A Core Capability Of BI Platforms
Article
AI Is Now A Core Capability Of BI Platforms
Announcing The Forrester Wave™: Adobe Services, Q3 2024
Article
Announcing The Forrester Wave™: Adobe Services, Q3 2024
Falcon Fallout: What's Next For CrowdStrike, Competitors, And CISOs
Article
Falcon Fallout: What's Next For CrowdStrike, Competitors, And CISOs
Map Your B2C Marketing Operations Destiny With A Formal Charter
Article
Map Your B2C Marketing Operations Destiny With A Formal Charter
Paris Olympics: Luxury Democratized, Ads Lose The Plot, And Women Shine
Article
Paris Olympics: Luxury Democratized, Ads Lose The Plot, And Women Shine
Level Up Your AI Data Maturity At Forrester's Technology & Innovation Summit North America
Article
Level Up Your AI Data Maturity At Forrester's Technology & Innovation Summit North America
Why Is Demand Marketing An Obstacle To Its Own Success?
Article
Why Is Demand Marketing An Obstacle To Its Own Success?
2024 Could Be A Good Year For B2B Agencies
Article
2024 Could Be A Good Year For B2B Agencies
B2B Marketers Prioritize Digital Brand And Communications Budget Investments
Article
B2B Marketers Prioritize Digital Brand And Communications Budget Investments
Align Budget Planning To Accelerate Performance In 2025
Article
Align Budget Planning To Accelerate Performance In 2025
Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?
Article
Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?
Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
Article
Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases
Article
B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases
Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit
Article
Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit
Human + AI: Meet Your Digital Double
Article
Human + AI: Meet Your Digital Double