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Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit
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Human + AI: Meet Your Digital Double
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Greeking Out: Aristotle's Guide To AIOps Mastery
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration
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For Brands, The Olympics Is Unlike Any Other Sporting Event
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The Global State Of B2B Events - Eight Key Findings On Event Trends From Forrester's Recent Survey
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2024 Paris Olympic And Paralympic Games: A Big Opportunity For Brands
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Supreme Court Punts Flimsy Laws Limiting Social Media Content Moderation
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Software Design Gets An AI Infusion From Figma, And It's Worth Trying Now
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Generative AI Marketing Use Cases In APAC
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Q&A With Keith Fletcher, International Customer Experience Manager At E.ON
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My Takeaways From Config 2024: Impacts On Design Systems, Storytelling, And Accessibility
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The Circular Economy Is Brought To You By The Letter R
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Bring Data To The Other 80% Of Business Intelligence Users
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Not Even Banana Ball Is Immune To Bad Bots
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Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!
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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks
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Architects Demonstrate Value By Showcasing Business Outcomes
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You Better Shape Up! Insights From Australia's 2024 CX Index Study
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Align Or Fall Behind: Overcoming Software Strategy Execution Challenges In APAC
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How Cloud-Native Development Benefits SaaS
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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)
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Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester's B2B Summit North America 2024
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Forrester's AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
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Customer Experience Quality In The US Falls To An All-Time Low
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Announcing The Forrester Wave™: Extended Detection And Response Platforms, Q2 2024
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AI For The People: Improving Governance And Adoption Are Key For Public Sector AI Efforts
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Apple Is About To Cross Its AI Rubicon
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How Luxury Brands Can Bolster Their DTC Business
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Google Business Messages Getting The Boot: Here's What Enterprises Need To Know
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AI Fluency Is The CMO's Next Big Superpower
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What We Can Learn From 2023's Most Notable Breaches
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Self-Service Buying Is A Wake-Up Call For B2B Sales
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Why Are Vector Databases Critical For AI Strategy? Find Out At This Year's Technology & Innovation Summit!
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Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ - 21 Criteria To Consider, Beyond Benchmarks
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Loyalty Service Providers Supercharge Loyalty Strategies
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Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024
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Build The Business Case For Cyber Risk Quantification To Reset Risk Management
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Ludicrous Speed - Because Light Speed Is Too Slow To Secure Your Apps
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Data-Driven Insights And AI: Informing And Automating Complex Decisions
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2024 B2C Marketing Priorities And Challenges
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Boomi Dismembers The TIBCO Frankenstein
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Joint Accounts Are So '90s: Why FIs Need Better Shared Finance Products
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Hannover Messe 2024: We're All In This Together
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The Rise Of Application Generation Platforms
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Accelerating Advertising With AI Comes At A Cost
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Anti-Money Laundering In APAC: What's Hot In 2024?
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Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024
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It's Time To Wake Up To Healthcare's Concentration Risk
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Coming In June: Forrester's Top 10 Emerging Technologies For 2024
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The State Of Generative AI For Marketing In Asia Pacific
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Brand Is A Long Game: The Tangible Value Of B2B Brand Investments
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Anaplan Buys Fluence To Round Out Enterprise Performance Management Suite
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50/50: Capital One, Discover, And Differentiation In Credit Cards
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Announcing Forrester's Security & Risk Enterprise Leadership Award
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Location Data Is A Problematic Fave, And It's Time To Break Up
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Presenting The First Forrester Report On AI Foundation Models For APAC
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The Critical Role Of Campaign Content Strategy
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Thanks To Public Clouds, Vendors Can Better Serve The Long Tail Of B2B Commerce
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What's Marketing Ops And MRM Got To Do With It? (Got To Do With It?)
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Global IT Services Spend Will Reach $2 Trillion By 2028
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My Prediction For The 2024 RSA Conference: Proactive Security Will Dominate Use Cases
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B2B Marketing Leaders Don't Trust Their Measurement, And What They Measure Isn't Helping
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Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 - Digital Leaders Focus On Extending The Life Of Their Commerce Solution
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Is Your VMware Knowledge Stuck In 2010? Let's Catch You Up!
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More Alliance: MACH Comes Of Age With Coaching Focus
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Overcome Tall Poppy Syndrome In Operations Leadership
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A Guide For Understanding The Marketing Analytics Landscape
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Enhancing The Forrester Experience With Generative AI
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EA Teams Struggle To Communicate Architecture's Value
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Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier
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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier
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50/50: Private Label Is Coming For You
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CX Leaders Are Change Leaders
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Change Is In The Air For B2B Content Strategy
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"Change Now" For Sustainable And Profitable Solutions
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Don't Let Google's Cookie Commitment Issues Delay Better Advertising Experiences
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A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms
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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers
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No, Amazon Isn't Killing Just Walk Out But Rather "Pushing Hard" On It
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Has Digital Advertising Reached Maturity In The US?
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Adobe Developments Signal Changes For B2B Content Workflows
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Key Insights From The Feature Management And Experimentation Solutions Landscape, Q1 2024
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The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager
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Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers
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Announcing The Winners Of Forrester's Coveted B2B Return On Integration Honors For North America
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Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike
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Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together
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What I Learned About GenAI From Over 100 Indian CMOs
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GenAI: GRC Enters Accelerator Era, And Not A Minute Too Soon!
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Announcing Forrester's B2B Program Of The Year Award Winners For North America
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FORR The Planet: Sustainability Interview Series - Hallmark
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US Govt. Makes More Data Privacy Moves: What Marketers Need To Know
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344: Demystifying Generative AI
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Are You Advertising During This Election Cycle? Read This First.
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Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills
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