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Contextual vs. Behavioral Targeting: Strategies & Insights
Article
Contextual vs. Behavioral Targeting: Strategies & Insights
The Developer's Technical Guide to Coding Dark Mode Emails
Article
The Developer's Technical Guide to Coding Dark Mode Emails
Should You Choose a Single vs. Double Opt-In Strategy?
Article
Should You Choose a Single vs. Double Opt-In Strategy?
How to Segment Your Audience for Successful Lifecycle Marketing
Article
How to Segment Your Audience for Successful Lifecycle Marketing
What is Email Segmentation? Key Strategies to Boost Engagement Across Industries
Article
What is Email Segmentation? Key Strategies to Boost Engagement Across Industries
How to Use Content Automation for Email Product Recommendations
Article
How to Use Content Automation for Email Product Recommendations
From Clicks to Conversions: How to Optimize Your Email Funnel
Article
From Clicks to Conversions: How to Optimize Your Email Funnel
Dynamic Content Strategies for This Year's Holiday Email Marketing
Article
Dynamic Content Strategies for This Year's Holiday Email Marketing
What is Lifecycle Marketing? A Deep Dive for Marketing Managers
Article
What is Lifecycle Marketing? A Deep Dive for Marketing Managers
6 Crucial Email QA Testing Tasks You Can Automate With Litmus
Article
6 Crucial Email QA Testing Tasks You Can Automate With Litmus
Your Guide to Email Personalization for eCommerce
Article
Your Guide to Email Personalization for eCommerce
Email Personalization Best Practices: The Ultimate Checklist for Email Marketers
Article
Email Personalization Best Practices: The Ultimate Checklist for Email Marketers
How to Create a Reliable Opens Audience for Non-Apple Mail Users
Article
How to Create a Reliable Opens Audience for Non-Apple Mail Users
Email Return on Investment (ROI) Is the Best There Is-But That's Only Part of the Story
Article
Email Return on Investment (ROI) Is the Best There Is-But That's Only Part of the Story
The Best 10 Personalized Email Templates by Industry and Use Case
Article
The Best 10 Personalized Email Templates by Industry and Use Case
10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails
Article
10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails
We Need to Talk About Personalization: Evolution & Trends
Article
We Need to Talk About Personalization: Evolution & Trends
This Is Actually Why Emails Go To Spam
Article
This Is Actually Why Emails Go To Spam
How Email Marketers Should Navigate the Gmail Promotions Tab Today
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How Email Marketers Should Navigate the Gmail Promotions Tab Today
How to Keep Your Emails From Going to Spam
Article
How to Keep Your Emails From Going to Spam
How to Create a Newsletter: Best Practices and Examples [Guide]
Article
How to Create a Newsletter: Best Practices and Examples [Guide]
New In Litmus: Enhance Your Email Protection Strategy with the New Email Guardian Dashboard
Article
New In Litmus: Enhance Your Email Protection Strategy with the New Email Guardian Dashboard
New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More
Article
New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More
Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year
Article
Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year
Email Personalization: How to Find Better Data
Article
Email Personalization: How to Find Better Data
11 Powerful Examples of Dynamic Email Content [+ Guide]
Article
11 Powerful Examples of Dynamic Email Content [+ Guide]
Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
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Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
The Most Popular Email Design Tools: Figma, Adobe, and More
Article
The Most Popular Email Design Tools: Figma, Adobe, and More
AI-Generated Email Summaries: What Marketers Need To Know
Article
AI-Generated Email Summaries: What Marketers Need To Know
5 Ways Email Marketing Can Help Nurture Strong Customer Relationships
Article
5 Ways Email Marketing Can Help Nurture Strong Customer Relationships
How to Implement Email Personalization Throughout the Customer Journey
Article
How to Implement Email Personalization Throughout the Customer Journey
Better Together: 16 Ways to Integrate Social Media with Email in Marketing
Article
Better Together: 16 Ways to Integrate Social Media with Email in Marketing
The Evolution-And Future-of Litmus Live
Article
The Evolution-And Future-of Litmus Live
Make Every Subscriber a Winner: How to Use Email Scratch-Offs
Article
Make Every Subscriber a Winner: How to Use Email Scratch-Offs
How to Use ChatGPT to Create an Email Sequence
Article
How to Use ChatGPT to Create an Email Sequence
15 Litmus Power-User Tips to Make You a Better Email Marketer
Article
15 Litmus Power-User Tips to Make You a Better Email Marketer
What We're Most Looking Forward to at Salesforce Connections
Article
What We're Most Looking Forward to at Salesforce Connections
Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
Article
Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
The Email Marketers Guide to Using List-Unsubscribe
Article
The Email Marketers Guide to Using List-Unsubscribe
9 Expert Tips to Improve Email Marketing Performance
Article
9 Expert Tips to Improve Email Marketing Performance
SEO for Email: Yes, It's a Thing! How to Make Emails Searchable in the Inbox
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SEO for Email: Yes, It's a Thing! How to Make Emails Searchable in the Inbox
How To Maximize Your Holiday Email Campaigns, From Puns To Pranks
Article
How To Maximize Your Holiday Email Campaigns, From Puns To Pranks
Everything Marketing Managers Need To Know About Email Subdomains
Article
Everything Marketing Managers Need To Know About Email Subdomains
The State of Email Marketers' Tech Stack
Article
The State of Email Marketers' Tech Stack
Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]
Article
Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]
Guide to Email File Size and Load Times
Article
Guide to Email File Size and Load Times
New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7
Article
New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7
How to Respond to the Loss of Third-Party Cookies
Article
How to Respond to the Loss of Third-Party Cookies
Foundations of Data Privacy in Email Marketing
Article
Foundations of Data Privacy in Email Marketing
Say goodbye to broken links with Link Monitoring in Email Guardian
Article
Say goodbye to broken links with Link Monitoring in Email Guardian
4 Metrics You Should Add to Your Email Reporting
Article
4 Metrics You Should Add to Your Email Reporting
Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps
Article
Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps
A Step-by-Step Guide to Planning Your Email Marketing Campaigns
Article
A Step-by-Step Guide to Planning Your Email Marketing Campaigns
3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples]
Article
3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples]
How is the health of your email program? [Checklist]
Article
How is the health of your email program? [Checklist]
8 Email Testing Best Practices to Help You Work Smarter
Article
8 Email Testing Best Practices to Help You Work Smarter
How to Recover From Email Marketing Mistakes: Decision Framework
Article
How to Recover From Email Marketing Mistakes: Decision Framework
How Does Your Email Sound?
Article
How Does Your Email Sound?
A Strategic Guide to Calls-to-Action (CTAs) in Email Marketing: Best Practices for Success
Article
A Strategic Guide to Calls-to-Action (CTAs) in Email Marketing: Best Practices for Success
How To Create Emails That Sell With Conversion-Centered Design (CCD)
Article
How To Create Emails That Sell With Conversion-Centered Design (CCD)
Navigating the New Era of Email: Insights on Innovations for Marketers
Article
Navigating the New Era of Email: Insights on Innovations for Marketers
How to Navigate New Sender Requirements from Gmail and Yahoo
Article
How to Navigate New Sender Requirements from Gmail and Yahoo
Make It to the Inbox With Litmus Spam Testing
Article
Make It to the Inbox With Litmus Spam Testing
How to Embed a Video in Your Email: 3 Easy Steps
Article
How to Embed a Video in Your Email: 3 Easy Steps
Behind the Scenes: How Litmus Uses Live Polls in Litmus Personalize
Article
Behind the Scenes: How Litmus Uses Live Polls in Litmus Personalize
The Ultimate Guide to Email Preview Text
Article
The Ultimate Guide to Email Preview Text
Marketing Strategies Must Evolve With the Times in 2024
Article
Marketing Strategies Must Evolve With the Times in 2024
New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize
Article
New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize
Small Changes Creating a Huge Impact: Community Spotlight with Alice Li
Article
Small Changes Creating a Huge Impact: Community Spotlight with Alice Li
Top Email Design Trends for 2024
Article
Top Email Design Trends for 2024
How to Design Accessible Emails for Color Blindness
Article
How to Design Accessible Emails for Color Blindness
The Litmus Team's Top 3 Email Tips for 2024
Article
The Litmus Team's Top 3 Email Tips for 2024
Making Something Tangible: Community Spotlight with Najmah Salam
Article
Making Something Tangible: Community Spotlight with Najmah Salam
How To Create Inspiring Personalized Emails
Article
How To Create Inspiring Personalized Emails
Free Email Marketing Tools that Will Save You Time (& Money!)
Article
Free Email Marketing Tools that Will Save You Time (& Money!)
How to Add an Email Background Image Easily (+ the Code to Do It!)
Article
How to Add an Email Background Image Easily (+ the Code to Do It!)
Email Inspiration: 16 Places to Look for Examples
Article
Email Inspiration: 16 Places to Look for Examples
How Litmus Created a Legendary New Year's Eve Email (Yes, That One!)
Article
How Litmus Created a Legendary New Year's Eve Email (Yes, That One!)
8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI
Article
8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI
This Month in Email: A Recap of Email Marketing News in December 2023
Article
This Month in Email: A Recap of Email Marketing News in December 2023
Web vs. HTML Email Design: 10 Key Differences to Know
Article
Web vs. HTML Email Design: 10 Key Differences to Know
How Litmus Uses Litmus Personalize (A Hands-On Guide for Email Teams!)
Article
How Litmus Uses Litmus Personalize (A Hands-On Guide for Email Teams!)
Top Email Conference Takeaways to Implement in 2024
Article
Top Email Conference Takeaways to Implement in 2024
22 Email Marketing Metrics to Measure Success
Article
22 Email Marketing Metrics to Measure Success
How to Craft an Effective Email Marketing Strategy
Article
How to Craft an Effective Email Marketing Strategy
5 Common Email Marketing Mistakes (And What You Can Do About Them)
Article
5 Common Email Marketing Mistakes (And What You Can Do About Them)
How the Litmus Team Uses Email Guardian (and You Can Too!)
Article
How the Litmus Team Uses Email Guardian (and You Can Too!)
The Litmus Team's Favorite Emails for December 2023
Article
The Litmus Team's Favorite Emails for December 2023
How to Use Email Typography That Speaks Volumes
Article
How to Use Email Typography That Speaks Volumes
How to Create Progress Bars in Emails with Litmus Personalize
Article
How to Create Progress Bars in Emails with Litmus Personalize
The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
Article
The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam
Article
The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam
How Does Email Engagement Change During the Holiday Season?
Article
How Does Email Engagement Change During the Holiday Season?
This Month in Email: A Recap of Email Marketing News in November 2023
Article
This Month in Email: A Recap of Email Marketing News in November 2023
How AI Can Make Your Marketing Messages Stronger and Your Teams More Efficient
Article
How AI Can Make Your Marketing Messages Stronger and Your Teams More Efficient
ESP Migration: How to Make the Process Smooth
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ESP Migration: How to Make the Process Smooth