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Without This One Thing, You Can't Grow Your Optimization Program
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![[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks](https://main-app-production-public.s3.amazonaws.com/5ijrkhke1985gzxrwlf0yll6aqx6 "[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks")
![[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan](https://main-app-production-public.s3.amazonaws.com/jmvw8d3vm9rljinv1b70za6ifxap "[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan")
![[VIDEO] How to Master Omnichannel Testing in Your Business](https://main-app-production-public.s3.amazonaws.com/1tahby51g2ohqjh5fi78cv562om0 "[VIDEO] How to Master Omnichannel Testing in Your Business")
![[VIDEO] 95% Test Confidence and How to Learn from Tests that Don't Reach It](https://main-app-production-public.s3.amazonaws.com/rqpeo4br0m6xa4vat37kxxzgbowv "[VIDEO] 95% Test Confidence and How to Learn from Tests that Don't Reach It")