Mediaocean

The competitive advantage of operational efficiency

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The competitive advantage of operational efficiency

Marketers shouldn't fear recession - it's a time to build for the future - New Digital Age

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Marketers shouldn't fear recession - it's a time to build for the future - New Digital Age

How Marketing is Changing in the Automobile Industry

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How Marketing is Changing in the Automobile Industry

Learnings from a marketer: adapting strategy throughout a downturn

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Learnings from a marketer: adapting strategy throughout a downturn

It's The Audience (Not The Device), Stupid - TVREV

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It's The Audience (Not The Device), Stupid - TVREV

Council Post: The Importance Of Authenticity In A Digital World

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Council Post: The Importance Of Authenticity In A Digital World

11 takeaways from Cannes

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11 takeaways from Cannes

Google integration with Flashtalking simplifies ad operations workflow

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Google integration with Flashtalking simplifies ad operations workflow

What is omnichannel marketing?

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What is omnichannel marketing?

Achieving Relevance in the Face of Chaos - Advertising Week

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Achieving Relevance in the Face of Chaos - Advertising Week

Personalization Strategies

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Personalization Strategies

Kraft Heinz syncs digital and TV ads to lift engagement

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Kraft Heinz syncs digital and TV ads to lift engagement

Digital marketing overview

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Digital marketing overview

2021 in media: predicting amid the unpredictable

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2021 in media: predicting amid the unpredictable

Council Post: How To Manage, Motivate And Mentor A Stronger Salesforce

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Council Post: How To Manage, Motivate And Mentor A Stronger Salesforce

Automatic, but Not Thoughtless: The Future of Creative Marketing

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Automatic, but Not Thoughtless: The Future of Creative Marketing

Why TikTok Will Revolutionise The Sports Industry – fcbusiness

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Why TikTok Will Revolutionise The Sports Industry – fcbusiness

Summer of Sport: Sentiment, ad rankings, and affinities

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Summer of Sport: Sentiment, ad rankings, and affinities

Three ways marketers have become agile during COVID-19

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Three ways marketers have become agile during COVID-19

In support of the blue and yellow

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In support of the blue and yellow

Gartner names Mediaocean a Visionary

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Gartner names Mediaocean a Visionary

The 2020 upfronts will require a different kind of playbook

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The 2020 upfronts will require a different kind of playbook

COVID-19 marketer reactions

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COVID-19 marketer reactions

Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360

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Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360

Raising awareness against bias and celebrating women's achievements

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Raising awareness against bias and celebrating women's achievements

Council Post: As Media Fragments, Marketers Must Centralize And Normalize Their Omnichannel Data

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Council Post: As Media Fragments, Marketers Must Centralize And Normalize Their Omnichannel Data

The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP – Advertising Week 360 • AW360

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The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP – Advertising Week 360 • AW360

The Reason Facebook Is Buying Atlas

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The Reason Facebook Is Buying Atlas

The Super Bowl advertising playbook – omnifunnel, omnichannel, omnipresent

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The Super Bowl advertising playbook – omnifunnel, omnichannel, omnipresent

Mediaocean excited to announce new local TV capabilities

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Mediaocean excited to announce new local TV capabilities

Connect guest blog: PremiumMedia 360

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Connect guest blog: PremiumMedia 360

Black history month 2022: Unsung heroes

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Black history month 2022: Unsung heroes

Council Post: How To Effectively Communicate With Clients: The Art Of Brevity

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Council Post: How To Effectively Communicate With Clients: The Art Of Brevity

A modern system of record for omnichannel advertising

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A modern system of record for omnichannel advertising

Why Booming Ad Tech M&A Is Bad News For IPOs

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Why Booming Ad Tech M&A Is Bad News For IPOs

Women, ad tech, and job satisfaction

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Women, ad tech, and job satisfaction

With or without amazon, NYC remains the place to be for tech

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With or without amazon, NYC remains the place to be for tech

In pursuit of a suit

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In pursuit of a suit

CVC, TA, and the power of investing in innovation

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CVC, TA, and the power of investing in innovation

The battle for world TV domination and other CTV predictions for 2022

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The battle for world TV domination and other CTV predictions for 2022

Super Bowl LV matchup: The old marketing playbook vs. the new agile reality

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Super Bowl LV matchup: The old marketing playbook vs. the new agile reality

The ten tenets of Mediaocean + Flashtalking

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The ten tenets of Mediaocean + Flashtalking

Mediaocean's ready For GDPR, are you?

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Mediaocean's ready For GDPR, are you?

5 lessons about the metaverse

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5 lessons about the metaverse

Mediaocean intern feature: virtual summer experience

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Mediaocean intern feature: virtual summer experience

Integrating customer care throughout the entire lifecycle

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Integrating customer care throughout the entire lifecycle

What DE&I means to me

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What DE&I means to me

Big Data's Usability Problem

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Big Data's Usability Problem

Why you should disrupt internal barriers to unlock the true power of social ads

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Why you should disrupt internal barriers to unlock the true power of social ads

The crucial role of the buy-side ad server in the evolving CTV ecosystem

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The crucial role of the buy-side ad server in the evolving CTV ecosystem

Announcing new innovations with NBCUniversal to automate converged TV workflows

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Announcing new innovations with NBCUniversal to automate converged TV workflows

Mediaocean Pride '21: "Lending an Ear"

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Mediaocean Pride '21: "Lending an Ear"

The continued power (and evolution) of local TV buying

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The continued power (and evolution) of local TV buying

Mediaocean to acquire 4C

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Mediaocean to acquire 4C

What Amazon's broadband trial means for the advertising world

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What Amazon's broadband trial means for the advertising world

The what, why, and how of the new Mediaocean product paradigm

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The what, why, and how of the new Mediaocean product paradigm

Acceleration of change - COVID-19'S lasting effect on the upfronts

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Acceleration of change - COVID-19'S lasting effect on the upfronts

Social commerce and human experience could be marketing's next big shift

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Social commerce and human experience could be marketing's next big shift

The value of learning

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The value of learning

Council Post: Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising

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Council Post: Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising

John Nardone honored with Outstanding Leadership Award

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John Nardone honored with Outstanding Leadership Award

Supporting women in tech with new career opportunities

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Supporting women in tech with new career opportunities

Publicité TV & Vidéo : quel avenir à l'heure de la convergence des médias ?

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Publicité TV & Vidéo : quel avenir à l'heure de la convergence des médias ?

The Clock is Ticking for TikTok – Advertising Week 360 • AW360

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The Clock is Ticking for TikTok – Advertising Week 360 • AW360

TikTok and UEFA enter the stadium: What it means for brands | WARC

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TikTok and UEFA enter the stadium: What it means for brands | WARC

Wave hello to the new Mediaocean

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Wave hello to the new Mediaocean

The importance of interoperability and local TV news

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The importance of interoperability and local TV news

Did Previous Pixar Streaming Releases Tank 'Lightyear' In Theaters?

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Did Previous Pixar Streaming Releases Tank 'Lightyear' In Theaters?

Council Post: Five Of The Best Sales Secrets

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Council Post: Five Of The Best Sales Secrets

Advertising as a media supply chain: three critical areas of improvement

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Advertising as a media supply chain: three critical areas of improvement

Three brands that persevered in challenging economies

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Three brands that persevered in challenging economies

Ducks quack, cats meow, and cookies crumble

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Ducks quack, cats meow, and cookies crumble

Euro 2020: A giant leap into omnichannel interaction

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Euro 2020: A giant leap into omnichannel interaction

Mediaocean honored as a best workplace in India

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Mediaocean honored as a best workplace in India

Linear: an overlooked opportunity in the evolving DSP landscape

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Linear: an overlooked opportunity in the evolving DSP landscape

Mediaocean listed on 2022 Constellation ShortList for social advertising management

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Mediaocean listed on 2022 Constellation ShortList for social advertising management

Unwrapping the success of UK Christmas ads

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Unwrapping the success of UK Christmas ads

5 trends that threaten the Facebook-Google duopoly in digital advertising

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5 trends that threaten the Facebook-Google duopoly in digital advertising

Navigating transparency in a converging cross-media world

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Navigating transparency in a converging cross-media world

A message on Juneteeth and Friday closure

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A message on Juneteeth and Friday closure

The future of social media and entertainment is participatory

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The future of social media and entertainment is participatory

Adaptability will secure the future survival of linear TV ads

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Adaptability will secure the future survival of linear TV ads

Big tech needs big brands: What does this mean for walled gardens?

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Big tech needs big brands: What does this mean for walled gardens?

Five easy ways to establish a change culture

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Five easy ways to establish a change culture

"Why Mediaocean?" Our employees' perspective

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"Why Mediaocean?" Our employees' perspective

Council Post: Ad Fraud Has Put Buyers And Sellers At Odds: It Doesn't Have To Be That Way

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Council Post: Ad Fraud Has Put Buyers And Sellers At Odds: It Doesn't Have To Be That Way

Super Bowl Ads Win a Safety - TVREV

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Super Bowl Ads Win a Safety - TVREV

The Future Of Media Metrics Is Interoperability

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The Future Of Media Metrics Is Interoperability

How advertising can help drive acceptance

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How advertising can help drive acceptance

Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean - ExchangeWire.com

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Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean - ExchangeWire.com

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PayPal syncs Facebook ads with TV programs to increase brand awareness

Reach planning and measurement across video channels

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Reach planning and measurement across video channels

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Can dating apps sharpen your brand intelligence?

Marketers Need To Be SMART About Change – Advertising Week 360 • AW360

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Marketers Need To Be SMART About Change – Advertising Week 360 • AW360

Data privacy is for life, not just a day | Marketing Mag

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Data privacy is for life, not just a day | Marketing Mag

6 Big Myths Of Connected TV, Debunked | AdExchanger

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6 Big Myths Of Connected TV, Debunked | AdExchanger

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