Perpetua

Unlock Incremental Growth with Amazon Marketing Cloud

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Unlock Incremental Growth with Amazon Marketing Cloud

Advanced Amazon Media Strategy with AMC Insights

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Advanced Amazon Media Strategy with AMC Insights

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Build Brand Loyalty with Amazon Marketing Cloud

Amazon BFCM 2024 Strategy: Key Insights & Ad Tactics

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Amazon BFCM 2024 Strategy: Key Insights & Ad Tactics

Unlock Shopper Insights with Amazon Marketing Cloud

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Unlock Shopper Insights with Amazon Marketing Cloud

Incrementality in Amazon Ads: Strategies to Maximize Sales

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Incrementality in Amazon Ads: Strategies to Maximize Sales

Navigate Tariff Changes with Smarter Media Strategies

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Navigate Tariff Changes with Smarter Media Strategies

How to use Amazon Ads to improve organic ranking on Amazon & lower CPCs

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How to use Amazon Ads to improve organic ranking on Amazon & lower CPCs

When should you optimize your Amazon ads for Rest of Search (ROS) placements?

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When should you optimize your Amazon ads for Rest of Search (ROS) placements?

Amazon PPC: The Ultimate Guide (2024 Update)

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Amazon PPC: The Ultimate Guide (2024 Update)

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The importance of your Amazon Brand Store to capture increased traffic and sales

Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

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Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

When to invest in custom creatives for your Amazon DSP display ads

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When to invest in custom creatives for your Amazon DSP display ads

Navigating regional shopping nuances on Amazon

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Navigating regional shopping nuances on Amazon

Amazon Marketing Cloud strategies for peak events to maximize the impact of your ad spend

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Amazon Marketing Cloud strategies for peak events to maximize the impact of your ad spend

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Drive increased brand awareness with Streaming TV and Prime Video Ads

The Amazon Demand-Side Platform (DSP): An Advertiser's Compendium (2024)

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The Amazon Demand-Side Platform (DSP): An Advertiser's Compendium (2024)

Avoid wasted ad spend: why you need to be retail aware

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Avoid wasted ad spend: why you need to be retail aware

Impressions vs conversion rates: an analysis of Amazon Advertising benchmarks for Q2 2023

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Impressions vs conversion rates: an analysis of Amazon Advertising benchmarks for Q2 2023

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Building a brand on Amazon: Having a good product is no longer enough, you need a great brand too

5 ways to use market intelligence to grow your Amazon business

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5 ways to use market intelligence to grow your Amazon business

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Drive top-line growth and long-term efficiency with brand loyalty campaigns on the Amazon DSP

Beyond the bottom of the funnel: How and when to expand your advertising efforts

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Beyond the bottom of the funnel: How and when to expand your advertising efforts

How Channeled uses Perpetua's market intelligence tool to identify incremental growth opportunities for their customers

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How Channeled uses Perpetua's market intelligence tool to identify incremental growth opportunities for their customers

How to expand your reach by driving offsite traffic back to Amazon

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How to expand your reach by driving offsite traffic back to Amazon

Product targeting and dark search-what you need to know

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Product targeting and dark search-what you need to know

3 strategies to drive growth with Amazon Marketing Stream

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3 strategies to drive growth with Amazon Marketing Stream

Amazon Search Query Performance dashboard: tapping into the superpowers of search query data

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Amazon Search Query Performance dashboard: tapping into the superpowers of search query data

5 mistakes to avoid during Amazon Prime Big Deals Day 2023

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5 mistakes to avoid during Amazon Prime Big Deals Day 2023

Unveiling the power of incremental search terms and ASINs for top of search

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Unveiling the power of incremental search terms and ASINs for top of search

What is AMC (Amazon Marketing Cloud)?

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What is AMC (Amazon Marketing Cloud)?

Prime Day 2022: Insights and Strategies for Success

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Prime Day 2022: Insights and Strategies for Success

4 Retail Media Trends for 2022

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4 Retail Media Trends for 2022

Beyond PPC - Leveraging the Full Customer Journey

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Beyond PPC - Leveraging the Full Customer Journey

Understanding creator-influenced paths to purchase and influencer-marketing metrics you should care about

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Understanding creator-influenced paths to purchase and influencer-marketing metrics you should care about

Maximizing the impact of top-of-search Amazon ad placements

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Maximizing the impact of top-of-search Amazon ad placements

Strategic product grouping for Amazon Ads

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Strategic product grouping for Amazon Ads

The impact of peak events on consumer purchasing habits

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The impact of peak events on consumer purchasing habits

Hourly Amazon performance data unlocks critical levers for your advertising strategy

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Hourly Amazon performance data unlocks critical levers for your advertising strategy

Amazon OTT Advertising: Can Streaming TV (STV) Ads Work for You?

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Amazon OTT Advertising: Can Streaming TV (STV) Ads Work for You?

Amazon Marketing Agencies: Why & How to Hire One

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Amazon Marketing Agencies: Why & How to Hire One

2023 Prime Day recap: The biggest Prime Day yet

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2023 Prime Day recap: The biggest Prime Day yet

What Are Amazon Feedback & Review Management Tools?

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What Are Amazon Feedback & Review Management Tools?

Leverage Amazon Marketing Stream to unlock incremental growth during Prime Day

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Leverage Amazon Marketing Stream to unlock incremental growth during Prime Day

The Power of Line Item Optimization on the Amazon DSP

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The Power of Line Item Optimization on the Amazon DSP

What is incrementality?

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What is incrementality?

5 targeting strategies you can only pursue with AMC Audiences

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5 targeting strategies you can only pursue with AMC Audiences

Prism: The New Era of Market-Aware Advertising

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Prism: The New Era of Market-Aware Advertising

Study: Intraday Optimization - Hourly Amazon Ad Performance Data and Strategies

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Study: Intraday Optimization - Hourly Amazon Ad Performance Data and Strategies

Future-proofing your Amazon Advertising

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Future-proofing your Amazon Advertising

5 Fast Facts: recapping Amazon Prime Day 2022

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5 Fast Facts: recapping Amazon Prime Day 2022

Amazon Editorial Recommendations - The Complete Seller's Guide

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Amazon Editorial Recommendations - The Complete Seller's Guide

Prism study: Perpetua analysis reveals the power of market and competitive intelligence data

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Prism study: Perpetua analysis reveals the power of market and competitive intelligence data

ChatGPT for Amazon Advertisers: 5 high-impact use cases

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ChatGPT for Amazon Advertisers: 5 high-impact use cases

How Natural Dog Company Scaled their Amazon Sponsored Display Ads with Perpetua to Grow Sales by 4x

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How Natural Dog Company Scaled their Amazon Sponsored Display Ads with Perpetua to Grow Sales by 4x

Analyzing your LTV to CAC ratio with the Amazon Marketing Cloud

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Analyzing your LTV to CAC ratio with the Amazon Marketing Cloud

Answering the age old question: Where should I invest my next ad dollar?

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Answering the age old question: Where should I invest my next ad dollar?

How Momentum Commerce drove a 6x increase in Share of Voice with Perpetua's granular targeting and flexible strategies

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How Momentum Commerce drove a 6x increase in Share of Voice with Perpetua's granular targeting and flexible strategies

How to Prepare Your Black Friday Cyber Monday Marketing Strategy 2022

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How to Prepare Your Black Friday Cyber Monday Marketing Strategy 2022

Amazon Competitor Analysis: How to Leverage Market Insights to Outperform the Competition

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Amazon Competitor Analysis: How to Leverage Market Insights to Outperform the Competition